Experience

Saatchi & Saatchi BCN

• Advertising Services
• 1 - 100 Employee

• Account Manager

  • Sep 2020 - Present



The China Temper

• China
• Media Production
• 1 - 100 Employee

• Freelance Fashion Writer, Editor and Translator

  • Aug 2018 - Present

  Participated in the translation for the China site, start to be the writer and editor this year and responsible for the series LINGNAN CULTURE.



Founder Said Media Communication Co., Ltd.

• Social Media Marketing Specialist

  • Mar 2019 - May 2020

  - MKT annual strategy：Supported CEO to develop annual strategies to maximize brand and product exposure in target audience. - Brand and product promotion:Responsibled for brand and product copy, event press release and industry interview. Worked with designer and film production team to develop digital materials like photo shooting, video, mobile H5, poster etc. and promoted in 10+ online media channels. (Product: business interview program, business speech brand, elite lady organisation and lifestyle products)- Membership Management:Designed membership system for the local Elite Lady organisation LAN CHUANG HUI, organised 3 off-line private events (i.e. theme, schedule, guest invitation, venue set-up, promotion, cross-function team of 6 staffs) increased sales from 0 to cover budget. - Crossover cooperation:Always seeking for new opportunites for crossover marketing. Contributed to the project with IDG EXPO and Guangzhou Internet Society, resulted in becoming the project leader of both (cross-function team of 15+ staffs).- Project management:Fully responsibled for the communication with party A, event planning, monitoring visual design, promotion, on-site excution and wrap-up for 10+ projects including celebration party over 1000 attendants.- EC Channel:Managed the WECHAT store of company and set up a WECHAT store for the newly-established lifestyle brand SUI SHI.



LVMH Watches & Jewelry

• France
• Luxury Goods & Jewelry
• 200 - 300 Employee

• Digital Marketing Assistant

  • Nov 2018 - Feb 2019

  Under the Luxury Jewellery Brand CHAUMET.- Social Media Management:Worked with social agency to develop and execute monthly promotion plan for WEIBO and WECHAT in keeping with the annual marketing plan of headquarter and China area. - Celebrity management:Participated in local celebrity/ambassador brand and product promotion and contract handling. - EC channel: Participated in the set-up of the official WECHAT pop-up store, drove sales from WEIBO, WECHAT, LITTLE RED BOOK etc. Exceed KPI in the mid-sales period. - MKT Report:Produced monthly MKT performance report to the headquarter by analysing month-on-month and year-on-year figures, to assist in future brand marketing strategy and brand positioning. - Translation:Responsible for all English-Chinese translation for brand assets including newsletter, product introduction, brand story and news.



Linco Marketing Co., Ltd.

• Marketing Copywriter

  • Apr 2018 - Nov 2018

  - Copywriting: Responsible for brand story, product introduction on EC platform and advertorials for foreign skincare and snack brands that first-enter China market.- Product assets:Worked with photographer and design team to develop digital assets like photo shooting, poster, product handbook, etc.- WeChat community management:Managed two groups with 200+ members in total. Engaged with target audiences regularly and posted product adv. in a nice way to drive sales to the Taobao store. - New Product Launch: Participated in pricing and brand positioning by conducting market and competitor researches, produced usage reports by organising free-trial activity. Resulted in successfully introduced 2 skincare brands into China market (Australian organic brand KELAPA and Bulgarian organics brand ALTEYA). - Overseas product management: Responsible for communication with foreign vendors and custom clearence company including ordering, product delivery, budgeting and customs clearance.



保利酒店管理有限公司 Poly Hotel Management Co., LTD.

• China
• Hospitality
• 1 - 100 Employee

• Sales and Marketing Coordinator

  • May 2017 - Dec 2017

  Fully responsible for the MKT department for about 6-month during the manager's maternity leave. 1. MKT & Branding- Social media and EC management:Worked with social agency for company news and hotel promotion posts on WECHAT and official website. Responsible for the hotel information and seasonal product update on group's WECHAT store. - Brand image management:Supervised for company assets including enterprise video and brochure, checked hotel posters and articles to maintain a consistent luxury brand image. - Seasonal Product:Coordinated among departments and vendors for mooncake project as project manager. Responsible for flavour tasting, package design, pricing, stock, promotion (launch party and online promotion) , etc. Exceed KPI. - Industry event:Organised 6 hotels to participated in the Guangzhou Autumn Wedding Fair 2017. Worked with vendors for theme, contract controlling, venue design, promotion, on-site execution and wrap-up. - Annual plan:Supported Sales & MKT director to develop MKT annual strategies and plan, as well as reviewing MKT plan of each hotel, in order to achieve the KPI. 2. PR- Media management:Maintained and developed strong relationship with key media and KOL for brand exposure, hotel promotion, event news and management-level interview. Wrote PR release and distributed to relevant medias. - Awarding:Contacted industry awards for company and hotels to increase public awareness and professional reputation. - Gift Management:Sent hotel gifts to media/KOL/business partners on a regular basis. Developed new categories inspired by changing habits of business and leisure. 3. Membership- Promotion event:Organised 5+ festival and rewarding promotion events with hotels to increase consumer loyalty.



Swiss Hotel Management School

• Switzerland
• Higher Education
• 200 - 300 Employee

• Reception Stagiare/Intern

  • Jul 2016 - Jan 2017

  - Customer serviceProvided luxury customer service to all guests.Managed the main reception independently including sloving approached requiries in time, welcoming guests, distributing calls and mails, supporting other departments to create a harmonious community, etc. - Project execution Responsibled for over 700 students check-in within 2 days, distributed handbooks and roomkeys in 100% correction. - Culture respectWorked with colleagues from all over the world, developed good relationship between departments.



In the Red Magazine

• Editor Assistant Intern

  • Feb 2013 - Mar 2013

  - Assisted the editor in obtaining materials for the magazine- Interviewed- Assisted with photoshoots- Translated tasks