Xin Yang

Public Relations Intern at Bakes for Breast Cancer
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Contact Information
us****@****om
(386) 825-5501
Location
Syracuse, New York, United States, US
Languages
  • Chinese Native or bilingual proficiency
  • English Full professional proficiency

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Credentials

  • Market Research Foundations
    LinkedIn
    Sep, 2023
    - Oct, 2024
  • Cert Prep: Excel Associate - Microsoft Office Specialist for Office 2019
    LinkedIn
    May, 2023
    - Oct, 2024

Experience

  • Bakes for Breast Cancer
    • United States
    • Non-profit Organization Management
    • 1 - 100 Employee
    • Public Relations Intern
      • Apr 2023 - Present
  • McDonald's
    • 1 - 100 Employee
    • Integrated Marketing Intern
      • May 2023 - Aug 2023
  • Mathilde
    • Social Media Marketing Intern
      • Jan 2023 - Apr 2023

      • Participated in and designed the marketing plan and implementation of 4 campaigns, which helped the brand to increase by 10% of marketing volume and 14% of social media attention. • Wrote competitor analysis and demographic analysis report by analyzing the target audience's region, psychology, and preferences • Assisted in the design of the brand website, follow-up email design, and poster design for 4 campaigns. Wrote analysis reports for the brand's future communication strategy • Participated in and designed the marketing plan and implementation of 4 campaigns, which helped the brand to increase by 10% of marketing volume and 14% of social media attention. • Wrote competitor analysis and demographic analysis report by analyzing the target audience's region, psychology, and preferences • Assisted in the design of the brand website, follow-up email design, and poster design for 4 campaigns. Wrote analysis reports for the brand's future communication strategy

  • Ogilvy
    • United States
    • Advertising Services
    • 700 & Above Employee
    • AE Intern
      • Jun 2022 - Aug 2022

      • Advanced influence of client brands through support and implementation of 2 advertising projects and tender analysis • Assisted planner in completing the pitch and proposal writing, participated in the discussion and development of brand strategy, and conducted competitive analysis and crowd profiling. • Expedited creative planning efforts through extensive use of different innovative software, careful copywriting, and IP and theme design • Advanced influence of client brands through support and implementation of 2 advertising projects and tender analysis • Assisted planner in completing the pitch and proposal writing, participated in the discussion and development of brand strategy, and conducted competitive analysis and crowd profiling. • Expedited creative planning efforts through extensive use of different innovative software, careful copywriting, and IP and theme design

  • The Daily Orange
    • Newspaper Publishing
    • 1 - 100 Employee
    • Writer
      • Jan 2022 - May 2022

      • Facilitated integration of numerous international students through feedback collection, social issue management, and writing of international student paper section • Facilitated integration of numerous international students through feedback collection, social issue management, and writing of international student paper section

Education

  • S.I. Newhouse School of Public Communications at Syracuse University
    Bachelor of Science - BS, Advertising
    2020 - 2024
  • Syracuse University - College of Visual and Performing Arts
    Bachelor of Science - BS, Communication and Rhetorical Studies
    2020 - 2024

Community

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