XIN XU

UX Designer at 中国移动
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Location
Hangzhou, Zhejiang, China, CN
Languages
  • Chinese Native or bilingual proficiency
  • English Full professional proficiency

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Experience

    • China
    • Software Development
    • 1 - 100 Employee
    • UX Designer
      • Apr 2020 - Present

      ➣ China Mobile APP experience design - The design of the Shenzhouxing products for elderly. mainly focusing on the visual and interaction experience design of elderly - Reversion of the homepage of the Equity Supermarket.By developing specifications for helping multi-brands products landing - The design of the top-up centre.Work out designs in wireframes,prototypes and demos on the basis of brand style and the design systems - Collaborate with product managers to build online transaction process, including: defining interaction and visual components ➣ China Mobile online promotion&creative design - China Mobile Group's large-scale event design, including: 2022 Winter Olympic Games, 2021 China Mobile's return to A-share project.Work closely with marketing department to output creative scripts and online interactive solutions for aim at achieving efficient forwarding - China Mobile APP promotion design, including: 517 digital life festival, 618 mid-year promotion, mid-autumn promotion, national day promotion, double 11 promotion, annual festival promotion.Work closely with business teams to output highly reusable marketing design specifications ➣ China Mobile innovative products design - The mini APP design of the China Mobile Welfare Club.Worked closely with product managers to solve the problem of quickly opening and collecting benefits after offline users received their sim cards. - The mini APP design of Internal life circle of employees.Work closely with the product manager to solve the problems of internal staff communication, online booking of in-house food and borrowing from the company library - The mini APP design of office systems.Work closely with marketing teams to solve the problem of writing weekly reports and viewing data experience analysis reports - China Mobile Data Large Screen Design Show less

    • Argentina
    • Security and Investigations
    • Senior UX Designer
      • Apr 2018 - Apr 2020

      ➣ The experience design of DIDI car sharing - Through the user experience map, insight into user pain points, optimize the whole process of Online and Offline - Developing interface interaction by studying user pain points in real offline scenarios for helping product reduce customer complaints - Developing offline design by studying user pain points in real offline scenarios (e.g. fence design, in-body design of shared cars) for Improving the user experience of picking up, using and changing car-sharing - Work cross-departmental approach to define UI specifications for DIDI maps ➣ The O2O design of the DIDI auto repair and maintenance Shop - Through user research, design online transaction chain of DIDI car maintenance online store - Work with market team for developing the space Identity system of DIDI auto repair and maintenance Shop - Organize car experience UX knowledge sharing salon and lead members to share design experience Show less

    • 1 - 100 Employee
    • Product Designer
      • Apr 2011 - Jan 2017

      ➣ The product design of the Taobao APP - Taobao industry channel design.Collaborate with operation planners, such as: men's, women's, mother and child, etc.Providing design solutions from user profile of different industries - Taobao detail page components design.carefully using data from analyzes and qualitative research among users to come up with effective designs for improvements and experiments of,for example,purchase evaluation block,helping users make decisions to complete their purchases by effective evaluation content and efficient interaction - Taobao E-commerce Information flow design.Work closely with the product manager to design the shopping guide news product ➣ The promotion design of the Alibaba E-commerce - The design of the main page of the promotion, including: double 11, double 12 festive - The design of big promotion brand style in the product trading chain - Carefully using data from analyzes and qualitative research among users to come up with effective designs for improvements and experiments ➣ The product design of the Alibaba Merchant Side - The design of the main page of the promotion, including: double 11, double 12 festive - Merchant entry agreement platform design(PC) - CRM system interaction upgrade Show less

Education

  • 浙江工商大学
    Graduate degree, Visual Communication Design
    2009 - 2012

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