Web Editor

• Jan 2023 - Present

Tuition and Business Coordinator

• Oct 2021 - Apr 2022

👥 Based in London, was responsible for liaising and maintaining solid relationships with existing clients and tutors based in the UK and China and building connections with potential clients through various social media platforms. - Recruited qualified tutors (mainly Oxbridge graduates) according to personalised requirements of clients. - Acted as a contact between clients and tutors to gather student's academic information, arrange tuition schedules and generate after-class reports. - Accompanied clients on school visits and provided translation assistance for communication with school authorities. 🖥 Provided assistance in organising promotional events and digital campaigns, and was responsible for daily accounts management across WeChat, WordPress, Zoho, Tutorbird. - Curated and produced WeChat posts regarding Oxbridge admission webinars, rankings of China international schools and enrolment trends of UK's prestigious public schools. - Designed, edited and ordered postcards and flyers for promotional campaigns. ⌛️ Planned and coordinated offline campaigns, which included budget projection, outsourcing activities, venue booking, researching and selecting suppliers, and updating reports. Show less

Sales And Marketing Intern

• Dec 2020 - Mar 2021

Community Operations and Digital Marketing Intern

• Dec 2018 - Mar 2019

🖥 Assisted AMs to ensure accurate account performance tracking within agency framework and monitored account performance through rigid performance and data analysis for both BAU and campaigns across various media channels, such as Baidu paid ads, Weibo open ads, RED influencer post, and 163.com (NetEase) newsletters. 👥 Curated influencer solutions based on partnered brands’ identities and campaign objectives, where I successfully facilitated a traditional furniture brand to gain a 25% increase in online purchases within 2 months. 📲 Cooperated with the Tech Department to ensure the offers, banners and affiliate links on sites are kept up to date with and improved load times, targeted keywords and product introductions. Show less

Social Media Operator

• Mar 2018 - Jul 2018

• Managed and optimised the company's online presence in China media channels, including WeChat and Weblog. • Took the initiative to produce a creative beauty video to increase awareness about domestic violence which was successfully posted on Tencent, iQIYI, and WeBlog platforms and received over 2,000 viewings. • Designed a new online handbook for pro bono lawyers on gender-based violence which replaced an older hard copy of the guidelines and was circulated to several other organisation involved with migrant workers and is still being used • Wrote and edited several articles and blogs, including critiques focusing on gender issues which generated more than 5,000 hits on WeChat and reposted multiple times that increased the station's profile and attracted 100s of responses. • Utilised language skills to accurately translate relevant English articles and took the initiative to be the first one to translate the New York Time's report on the #Metoo Harvey Weinstein case into Chinese. Show less