Experience

Ministry of Home Affairs

• Government Administration
• 300 - 400 Employee

• Manager

  • May 2018 - Present

  • Conceptualised and maintained the contract for SGSecure Publicity Campaign 2018-20 • Engaged social media content producers (e.g. SGAG, NOC, Wah! Banana) and traditional media content producers (MediaCorp/SPH) to produce content for SGSecure Movement • Planned and maintained the contract for media advertising platforms for SGSecure • Engaged assistance of external organisations with high human traffic flow to extend the reach for SGSecure. E.g. LTA, SMRT, SBST and SportsSG etc. • Planning and drafting of social media posts for POH • Oversee the production of the MHA Corporate Video Show less



Singapore Police Force

• Singapore
• Law Enforcement
• 700 & Above Employee

• Marketing and Publicity Executive

  • Jan 2015 - Apr 2018

  • Conceptualised and maintained the Tender for the new SPF Recruitment Campaign 2017, including the print creative, TV Commercial and brochure etc. • Planned and maintained the Tender for new and old advertising platforms for SPF Recruitment. Introduced new platforms in the traditional, online and out-of-home media. • Introduced and organized new publicity initiatives for SPF Recruitment, including school career fairs/talks, events and purchasing of advertising/editorial in school career publications • Planned and procured items including souvenirs, publications and event-related gifts • Oversee the production and printing of publicity materials such as banners, brochures, direct mailers and posters • Managed the re-appointment of ex-officers in the Force • Managed the advertising budget for Recruitment Division and ensured full utilisation every financial year Show less



UOB

• Singapore
• Banking
• 700 & Above Employee

• Service Manager

  • Jan 2012 - Nov 2014

  - Continuously review and analyze the initiatives for new product launches. Conducting briefing sessions pre-product launch and during promotional launch to improve strategies. - Identification of the market competitors and introduction of tactics to maintain a comparative advantage. To be constantly updated with the market trend. - Liaising with the internal departments on product launches every month and for confirmation of marketing collaterals. - Provide operational support in the opening and maintaining of accounts for customers. Ensuring that the customers’ details and instructions are up to date with the market. For e.g. serve as a liaison for customers who require preferential rates for their Telegraphic Transfer (TT) and investments-related products. - Take ownership of audit checks and ensure that the accounts/documents are up to date with the compliance controls. Perform KYC, AML/Factiva searches on customers to maintain high level of operational and compliance control with MAS regulation. - Assist customers in queries and resolve any complaints and exceptional investigations escalated to appropriate levels accordingly. Analyze situation and provide solutions to mitigate the risks involved. - Scheduling of roster and processing of medical claims internally - Implement new initiatives to drive the branch targets and identify the flaws in each initiative. - Consistently met branch’s deposit target, successful referrals and other key performance index - Achieved the Top 10 BSM for 2012/2013 and Top Wealth Premium Account Deposits Campaign 2012/2013 Show less



Cedar Fair Entertainment Company

• United States
• Entertainment Providers
• 700 & Above Employee

• Theme Park Assistant

  • May 2011 - Jul 2011

  - Facilitated Team Leader in scheduling of work schedule across different shops - Actively cross-selling of products to customers to increase the revenue generated - Organization of team bonding events - Facilitated Team Leader in scheduling of work schedule across different shops - Actively cross-selling of products to customers to increase the revenue generated - Organization of team bonding events



GolinHarris

• United Kingdom
• Public Relations and Communications Services
• 1 - 100 Employee

• Intern

  • Jul 2010 - Jan 2011

  - Media monitoring for various clients’ news coverage across print and online media - Analysed clients’ and competitors’ coverage and summarized the daily clippings in an analytical and informative report - Assisted in the writing of media pitches for clients’ events and products - Assisted in the planning and supporting of media events including clients’ product launches and press conferences - Generated media list for client accounts - Media monitoring for various clients’ news coverage across print and online media - Analysed clients’ and competitors’ coverage and summarized the daily clippings in an analytical and informative report - Assisted in the writing of media pitches for clients’ events and products - Assisted in the planning and supporting of media events including clients’ product launches and press conferences - Generated media list for client accounts



StarHub

• Singapore
• Telecommunications
• 700 & Above Employee

• Telemarketing Executive

  • Jan 2008 - Jun 2008

  • Actively consult and build rapport with clients of the telecommunication industry • Specialized in selling bundled products • Attained the highest sales figures for the roadshows • Actively consult and build rapport with clients of the telecommunication industry • Specialized in selling bundled products • Attained the highest sales figures for the roadshows