Ximena Martínez Caamaño
Marketing Manager at Wplay.co- Claim this Profile
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Español Native or bilingual proficiency
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Inglés Full professional proficiency
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Francés Limited working proficiency
Topline Score
Bio
Experience
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AQUILA GLOBAL GROUP S.A.S.
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Colombia
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Gambling Facilities and Casinos
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1 - 100 Employee
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Marketing Manager
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Feb 2020 - Present
Ensure effective spend of marketing budget and optimization control. Planning marketing mix for user acquisition and deposits maximization. Media plan optimization and execution to guarantee effectiveness. Increase acquisition and conversion based on Colombian market´s needs. Management of creating local campaigns to drive revenue growth. Improve relevance of offers and promotions across and between platforms. Build strong relationships with mainstream media Administration and support to the sponsorship budget, optimization and ATL Campaigns Show less
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Caliente Interactive
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Mexico
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Gambling Facilities and Casinos
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100 - 200 Employee
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Marketing and Financial Coordinator
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May 2019 - Feb 2020
Control and support of the marketing budget and spend.Sponsorship support and marketing events coordination – Launching Party and Press Conference of Caliente´s sponsorship with Chivas de Guadalajara´s Club – Abierto Mexicano Los Cabos ATP 2019.Marketing department payments control and financial administration.
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Junior Accountant
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Sep 2017 - Feb 2020
Maintain the financial records and close banking reconciliations.Follow-up and problem solving related to the payment processing of invoices and authorizations.Manage and process a wide variety of internal and external inquiries related to accounting, information reception, review, and authorization of invoices.Prepare audit support, collect information, and prepare files for auditors.
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Education
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CETYS Universidad
Master of Business Administration - MBA -
CETYS Universidad
Licenciatura, Negocios internacionales/Comercio internacional -
International Baccalaureate
Tecnologías de la información / Biología, Diploma obtained