Experience

LMCA - Brand Licensing Specialists

• United States
• Advertising Services
• 1 - 100 Employee

• VP, Brand Development North America/ Managing Director, Latam

  • Dec 2022 - Present

• Managing Director, Latin America

  • Nov 2021 - Dec 2022



Lotus Global Marketing LATAM

• Colombia
• Advertising Services
• 1 - 100 Employee

• Partner

  • Aug 2017 - Nov 2021

  I have established a licensing operation for the Americas run from the US, with wonderful brands such as Tasty, Juventus FC, Sesame Workshop, Peanuts, TOEI (Dragon Ball Z, Super ) among many others. Despite the challenges of the region, we have done together with a great team, licensing programs for these brands that today are successful, with excellent income, and are very present in the consumer's mind. I have established a licensing operation for the Americas run from the US, with wonderful brands such as Tasty, Juventus FC, Sesame Workshop, Peanuts, TOEI (Dragon Ball Z, Super ) among many others. Despite the challenges of the region, we have done together with a great team, licensing programs for these brands that today are successful, with excellent income, and are very present in the consumer's mind.



Exim Licensing Colombia, Ecuador & CAM

• General Director

  • Jun 2010 - Jul 2017

  Consumer Products business development. General Direction of Colombia & Ecuador affiliate. Representing important brands and characters for Licensing, promotional developments and other business opportunities. Showing a significant business growth for our Company and our brands. Consumer Products business development. General Direction of Colombia & Ecuador affiliate. Representing important brands and characters for Licensing, promotional developments and other business opportunities. Showing a significant business growth for our Company and our brands.



Exim Licensing USA, Inc

• Sr. VP Legal & Business Affairs for Exim Headquarter Office

  • Jan 2013 - Dec 2014

  Instrumental participation in and during negotiations with third parties licensors. Prepares customer and industry analysis prior to and during negotiations. Supervises and participates in contract negotiation, drafting and enforcement. Advises Upper Management on all legal and business matters relating to Licensing as well as numerous confidential company matters. Responsible for relationships with Key licensors and Third Parties.Since 2011, General supervision of Colombian affiliate. Have organized a new commercial structure that includes administrative, financial, legal, sales and brand assurance services for our licensees and licensors.Colombian affiliate has importantly increased sales and the brands it represents, placing itself as an instrumental one within Exim group. Show less

• Director Legal & Business Affairs / Supervision Colombian Affiliate

  • Jan 2005 - Dec 2012

  Energetic international licensing executive. Expertise in Legal and Business developments for Latin American Licensing Markets. Complement of skills in Commercial, Marketing and Finance for the Latin American region. 100% - Spanish & English. Experience in Brand introductions, strategic business planning, budget management & Licensing program development. Critical thinker, team player, skilled negotiator with consistent and profitable results.