Experience

DeeDa.Care

• Internet Publishing
• 1 - 100 Employee

• Head of Southeast Asia

  • Oct 2018 - Present



RedMart (acquired by Alibaba)

• Product Manager

  • Oct 2016 - Oct 2018

  RedMart Marketplace and Seller Experience RedMart Marketplace and Seller Experience



Dotour Pte. Ltd.

• Singapore

• Founder

  • Jun 2015 - Oct 2016

  Launched Dotour as the 1st Singapore digital travel platform on Wechat. Launched Dotour as the 1st Singapore digital travel platform on Wechat.



SPH Media

• Singapore
• Media Production
• 700 & Above Employee

• Product Manager

  • Oct 2012 - Jun 2015

  Responsible for product development & product marketing of STClassifieds & STDirectory • Developed strategic product plan which includes product positioning, go-to-market strategies and monetization model to drive the growth of both STClassifieds and STDirectory • Managed a team of 2 product executives and worked cross-functionally with other teams such as marketing, data analytics, SEO, social media, design, sales & IT to achieve the overall product goals • Achieved 100% YOY growth in PV, 85% in UV, 133% in Visit and successfully grew STClassifieds to be the number 1 online classifieds site in Singapore in terms of UV & Visit. (Source: Comscore) • Continuously enhanced products to deliver better user experience, through user survey, A/B testing, heat map analysis, competitive analysis, usability study etc. • Led the product development of Trezo & STDirectory mobile apps from conception to development to launch Show less



Yahoo

• United States
• Technology, Information and Internet
• 700 & Above Employee

• Project/Product Manager (Channel Partnership)

  • Nov 2011 - Sep 2012

  Responsible for managing channel partners and assessing the viability of partnerships• Smoothly integrated the external partner’s content into the Yahoo! network in 5 Southeast Asia countries by providing effective technical assistance in the initial testing period• Worked cross-functionally with teams such as editorial, sales, product marketing ensuring 100% delivery of stipulated traffic to partners each month• Monitored the flow of traffic closely and generated weekly reports that provided management team with key metrics and user engagement Show less

• User Experience Research Analyst

  • Sep 2010 - Oct 2011

  • Conducted user research using user-centric methodologies such as in-depth interviews, usability testing, contextual enquiries & persona-building to improve the user experience of Yahoo’s entertainment product in 5 Southeast Asia countries• Researched on community management best practices and developed social media strategies for the local Southeast Asia in-country teams• Conducted market research and investigated new opportunities for Yahoo! Southeast Asia in the following verticals: search, video, online travel, e-commerce, micro-blogging and more. These research helped to guide business decisions by the senior management team Show less



Victrio

• IT Services and IT Consulting
• 1 - 100 Employee

• Software Engineer

  • Aug 2008 - Jul 2009

  A seed-staged silicon valley startup of 4 staff, focused on online fraud reduction technology (Acquired by Verint in 2013) • Helped built the mockup and developed the reporting tools for Victrio’s flagship products and eventually deployed the product to corporate customers. The product helped to reduce fraudulent activities by 30% in the testing stage A seed-staged silicon valley startup of 4 staff, focused on online fraud reduction technology (Acquired by Verint in 2013) • Helped built the mockup and developed the reporting tools for Victrio’s flagship products and eventually deployed the product to corporate customers. The product helped to reduce fraudulent activities by 30% in the testing stage



Patsnap

• Singapore
• Software Development
• 200 - 300 Employee

• Market Researcher

  • Dec 2007 - Jul 2008

  A startup developing patents search and analytic software • Conducted market research on China and analyzed China’s patent industry. Relevant market research was included in PatSnap’s business plan and presented to investors • Accompanied the CEO in his appointments with venture capitalists, patent specialists, researchers and professors A startup developing patents search and analytic software • Conducted market research on China and analyzed China’s patent industry. Relevant market research was included in PatSnap’s business plan and presented to investors • Accompanied the CEO in his appointments with venture capitalists, patent specialists, researchers and professors