Experience

Nike Sports (China) Co. Ltd.

• 1 - 100 Employee

• Store Performance Analysis

  • Oct 2016 - Present

  Core responsibilities: 1, Deliver weekly tableau dashboard and business performance review report on territory retail KPI and product performance. Provide insight for action plan and track its performance. 2, Developing insight on new business opportunities and effectively collaborate with X-function team to build solutions, for example, lead consumer survey and leverage consumer insights to optimize store operation management; lead part-time staff study to elevate conversion rate in key doors by adding part-time athletes; lead low touch door program to divide doors into different priority clusters and allocate resource investment according to its priority; lead assortment study to optimize assortment structure by top product management. 3, Assistant with territory director to develop future growth strategy, business performance evaluate standard and set up seasonal territory revenue target.



Kantar Millward Brown

• Research Executive

  • Sep 2014 - Aug 2016

  Previous cases: Conduct brand health tracking and provide analysis report for clients as below, which includes brand KPI comparison with history trend and competitor; brand image attribution analysis to help build brand differentiations; campaign activities and TVC diagnosis to evaluate brand marketing investment efficiency on both channel and message delivery; other ad hoc task, for example, clarify barriers that restrict consumer loyalty switch, new product pricing, target consumer demography. 2014/2015 Land Rover campaign performance evaluation study 2014/2015 Nestle super premium and mainstream infant milk formula brand health tracking study 2014/2015 Nestle senior milk powder brand health tracking study 2014/2015/2016 Nestle infant cereal brand health tracking study 2014/2015 Haier global white goods brand health tracking study – Australia part 2016 Meituan Waimai campaign performance evaluation and brand health tracking study Core Responsibilities: Desk research/ Questionnaire design/ Fieldwork supervisor training/Fieldwork and data process department management/Data analysis/Draft report design and compile/Attend client presentation



零点研究咨询集团Horizon Research Consultancy Group

• China
• Market Research
• 1 - 100 Employee

• Consultant

  • Mar 2014 - Sep 2014

  Previous cases: Diesel engine market opportunity analysis for Weichai Holding Group Iran automobile market research for Chang An Automobile international sale company Responsibilities: Desk research/ Questionnaire design/In-depth interview outline design and arrangement/ Write FGD summary/Fieldwork supervisor training/Fieldwork and data process department management/Data analysis/ Draft report design and compile/ Join client presentation Previous cases: Diesel engine market opportunity analysis for Weichai Holding Group Iran automobile market research for Chang An Automobile international sale company Responsibilities: Desk research/ Questionnaire design/In-depth interview outline design and arrangement/ Write FGD summary/Fieldwork supervisor training/Fieldwork and data process department management/Data analysis/ Draft report design and compile/ Join client presentation