Experience

Illuminera

• China
• Advertising Services
• 1 - 100 Employee

• Senior Analyst

  • Nov 2020 - Present



H&H Group

• Hong Kong
• Retail Health and Personal Care Products
• 400 - 500 Employee

• Marketing Intern

  • Jul 2020 - Oct 2020



Hearst Magazines

• United States
• Media Production
• 700 & Above Employee

• Social Media Marketing Intern

  • Jun 2019 - Aug 2019

  Operated “SuperELLE”, “Try and beauty”, “Xiaotiaoti” social platforms, integrated high-quality content, guided fan interaction, and increased platform activity Operated “SuperELLE”, “Try and beauty”, “Xiaotiaoti” social platforms, integrated high-quality content, guided fan interaction, and increased platform activity



Meritco Services

• China
• Business Consulting and Services
• 100 - 200 Employee

• Market Research Intern

  • May 2019 - May 2019

  Participated in “Pinduoduo” e-commerce project by collecting primary consumer data through telephone questionnaires Participated in “Pinduoduo” e-commerce project by collecting primary consumer data through telephone questionnaires



McCann Worldgroup

• Advertising Services
• 700 & Above Employee

• Media Strategist

  • Jul 2018 - Oct 2018

  Assisted in designing media strategies for over 20 brands and planned different KOL matrices, chose appropriate channels and timing according to the style of campaigns to improve efficiency; Developed expansion of KOL, communicated with KOLs for quality of content as well as publishing timing, optimized KOL selection through data and updated KOL library regularly; Summarized digital marketing cases and analyzed digital media trend and strategy weekly Assisted in designing media strategies for over 20 brands and planned different KOL matrices, chose appropriate channels and timing according to the style of campaigns to improve efficiency; Developed expansion of KOL, communicated with KOLs for quality of content as well as publishing timing, optimized KOL selection through data and updated KOL library regularly; Summarized digital marketing cases and analyzed digital media trend and strategy weekly