Xiaoman Tu
Content Strategist at MOONTON GAMES- Claim this Profile
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English Professional working proficiency
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Chinese Native or bilingual proficiency
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Cantonese Native or bilingual proficiency
Topline Score
Bio
Credentials
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Google Project Management
GoogleJun, 2022- Sep, 2024
Experience
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MOONTON GAMES
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China
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Computer Games
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300 - 400 Employee
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Content Strategist
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Feb 2023 - Present
-Develop and execute content plans to promote and engage the MLBB NACT community and fans -Collaborate with the esports team to identify key events, tournaments, and initiatives that require content support -Work with the social media team to ensure content is optimized for various social media platforms -Partner with the creative team to develop visually appealing and engaging content -Conduct research and analysis to understand the esports audience and what types of content resonate with them -Monitor and track content performance and adjust strategies as needed -Stay up-to-date on the latest trends in esports and gaming content and apply them to the MLBB NACT content strategy
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Ubisoft China
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China
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Computer Games
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200 - 300 Employee
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Game Tester
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Apr 2022 - Nov 2022
• Discover defects/bugs, find clear reproduction steps and enter the information in a concise manner into the database. • Regressions (re-testing) of defects claimed fixed by the developers. • Follow test plans/checklists set by the Team leads to ensure the high standards set by the team. • Provide subjective feedback on the game or software being tested. • Discover defects/bugs, find clear reproduction steps and enter the information in a concise manner into the database. • Regressions (re-testing) of defects claimed fixed by the developers. • Follow test plans/checklists set by the Team leads to ensure the high standards set by the team. • Provide subjective feedback on the game or software being tested.
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ByteDance
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China
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Software Development
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700 & Above Employee
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Live Ops Designer
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Oct 2020 - Jul 2021
• proposed daily event plan for the closed beta test period • reduced the user churn by setting up a workflow and proposed research based on current players • collected feedback from players and wrote a retrospective for the beta test • wrote competitive products analysis, and tracked the release milestone of competing products, and monitoring public opinion. • proposed daily event plan for the closed beta test period • reduced the user churn by setting up a workflow and proposed research based on current players • collected feedback from players and wrote a retrospective for the beta test • wrote competitive products analysis, and tracked the release milestone of competing products, and monitoring public opinion.
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Tencent Games
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China
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Technology, Information and Internet
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700 & Above Employee
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Live-ops Specialist at PUBG Mobile
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Sep 2019 - Sep 2020
• Plan and execute local events in/out of the game, such as official esport challenge in KSA, in game event for Ramadan and Middle East game exhibition in Abu Dhabi • Control the quality of deliverables for those promotional event to engage and maintain players in middle east region • Negotiate the joint branding benefits with sponsors • Monitor our PR partner and designers to produce artworks with highest quality, including TVC ads, Arabic localised BGM and MV • Support business partners to extend the local market and assist them with their procurement • Monitor the track record of middle east region to help the leader adjust strategy
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Education
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2022 - 2025
Northeastern University
Master of Computer Applications - MCA, Computer Science -
The Hong Kong University of Science and Technology
MSc in Civil and Infrastructural Engineering Management, Civil Engineering -
University of Leeds
Bachelor of Engineering (BEng), Civil Engineering
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