Product Strategist

• Aug 2022 - Present

Product Lead

• Jan 2020 - Jul 2022

Achievements:💡 Improved the shopping experience for businesswomen by reducing the time by 3 hours, resulting in a savings of $800 per person💡 Created a unique solution revolutionizing the way businesswomen can shop, achieving potential market penetration of 70%Responsibilities:⭐ Constructed roadmap, designed AI MVP, aligned strategic business goals, and marketing objectives⭐ Led a cross-functional team of 2 to design a B2C solution to help professional women choose business daily looks⭐ Conducted customer interviews of A.I. fashion products and user testing with 50 + female professionals during the Covid 19 pandemic period⭐ Analyzed data and synthesized user pain points, needs, and industry restriction⭐ Identified need and growth opportunities with IoT, AI/ML, and Cloud implementations⭐ Prioritized product requirements to identify online and offline B2C AI product features

Product Analyst Consultant

• Jan 2022 - May 2022

Achievements:💡 Helped American Airlines find out the pain point on late arriving flights resulting in a decrease in late arrivals by 20%💡 Created data models using Excel, SPSS, and Tableau resulting in 83% positive feedback solving the team issue of late arrivalsResponsibilities:⭐ Ensured timely delivery of data model, actively engaged stakeholders on critical data-driven decisions.⭐ Wrote product requirement documentation by including reasons behind late arrival for American Airlines⭐ Set the project milestones and identified success metrics and KPIs⭐ Conducted competitive analysis and market research to narrow down on pain points and prioritize specific problems to solve⭐ Led brainstorming sessions and worked closely with cross-functional partners, delivering data model results for the American Airlines consulting team

Product Consultant and Teaching Assistant

• Jan 2021 - Sep 2021

Achievements: 💡Directed and mentored faculty and students on hospitality industry consumer behavior (UX/AR/XR) studies and product development of information systems and mobile app development for hospitality management Responsibilities:⭐ Assisted with planning and structuring lessons for undergraduate and graduate studentsSupported, maintained, and updated content, and manual accessibility testing on the Canvas system. Achievements: 💡Directed and mentored faculty and students on hospitality industry consumer behavior (UX/AR/XR) studies and product development of information systems and mobile app development for hospitality management Responsibilities:⭐ Assisted with planning and structuring lessons for undergraduate and graduate studentsSupported, maintained, and updated content, and manual accessibility testing on the Canvas system.

User Experience Researcher

• Mar 2019 - Dec 2019

Achievements:💡Created English to Chinese comparison form, collecting 130+ common words to improve the accuracy of translation and context by 20% from native Chinese language speakers Responsibilities:⭐ Cooperated with the supervisor on quality assurance regarding brand names in different languages and market⭐ Successfully conducted user studies and collected data from 1000+ participants for mobile payment (Alipay), major auto brands (Honda and Toyota), cosmetics brands (Philosophy), and grocery brands.⭐ Worked with a cross-functional team of 5 to conduct quantity and quality research on monthly customer surveys regarding user experience of apps and websites and customers’ experience on different digital products using advanced functions in Ascribe Intelligent System

Product Marketing Manager

• Jul 2011 - Jan 2014

Achievements: 💡Partnered with auto dealership team of marketing manager and sales associates to increase sales by 128% and increased customer acquisition by 11%💡Collaborated with engineering and marketing to develop a workflow for understanding specific car models resulting in an increase in sales by 5 timesResponsibilities:⭐ Worked with UX design teams to create user experience flows for websites and coordinated with developers, advertisers, and production managers to market B2B & B2C products through social media.⭐ Created product feature roadmap by facilitating strategic design workshops with VP-level stakeholders ⭐ Designed and prototyped B2B & B2C MVPs based on clients’ requirements and visions

Product Marketing Manager

• Mar 2011 - Feb 2013

Achievements:💡Partnered with marketing manager and sales associates to increase sales by 36% for dealers in various provinces💡Reduced annual maintenance expense by 38% Responsibilities:⭐ Conducted regularly scheduled status meetings with different internal functional teams and aligned stakeholders; provided recurring status reports on all open cases and activities to clients through the weekly meeting. ⭐ Led a team of 4 and utilized clients’ requirements to create a budget plan⭐ Interviewed 30+ clients and studied market trends to understand their needs and converted them to actionable user stories; conducted 15+ customer workshops and training sessions⭐ Gathered clients’ and partners’ pain points and wrote requirements for client projects through the voice of customer interviews⭐ Drove product roadmap, designed MVP, and conducted user testing