Wine Educator

• May 2023 - Present

Marketing Manager & Assistant Winemaker

• Sep 2021 - Present

Proud Achievements: project manager for Vinitaly 2023; independently manage Marketing department in the transition period (7 months); Assistant Winemaker Role: • Participate in various cellar roles to understand precisely how Avignonesi makes its wine Marketing Manager Role: • Evaluate the trade fairs/events, manage registration and organize logistics • Create marketing materials: digital/dry • Coordinate media work with external PR agencies • Submit wines for the award/competition/magazine review • Create social media content, ads sponsorship, budgeting and reporting • Supervise and lead junior marketers in their activities • Oversee the digital presence of the company • Organize various types of seminars and remote tastings • Evaluate and manage sponsorship: industry events; Provi; Vivino etc. • Cultivate relationships with wine podcasters/journalists/educators etc. • Take care of the schedule for incoming journalists/trade professionals • Host incoming visitors/groups at our hospitality centre; guided tours, tasting and lunch etc. • Prepare communication for launching new vintage/product • Represent the winery to attend wine industry forums, such as wine2wine in Verona • Assist sales reps in their activities • Conduct market research • China export support: GACC code application; sample shipping etc.. Show less

Wine Podcast Weekly Guest

• May 2020 - Jan 2022

I was a regular guest of one of the leading wine podcasts in China. Each week I dive into each wine region in depth in a 50-minute podcast with the host Min WANG. I was a regular guest of one of the leading wine podcasts in China. Each week I dive into each wine region in depth in a 50-minute podcast with the host Min WANG.

Wine Digital Marketer

• Nov 2017 - Sep 2021

a. wine education, wine promotion and wine content creation; b. Event Execution: Vinitaly International Academy courses: candidates recruitment, wine recruitment, course logistics, coordination, travel to Chengdu (2018 VIA Chengdu and Vinitaly Chengdu) and Hong Kong (2018 and 2019, VIA Hong Kong & Vinitaly Hong Kong) for the execution of events c. English - Chinese translations and editing; WeChat article writing for VIA events on Vinitaly official account; Weibo management during events; d. Social Media Platform Management: Facebook, Twitter, Instagram, LinkedIn, WeChat & Weibo - Content Creator for OperaWine, 5StarWines, etc. e. Digital Marketing: Facebook, LinkedIn, Twitter, Instagram Campaigns, and Google AdWords High achiever on ROAS (Return on Ad Spend) and proven to be able to repeat and increase sales year by year despite the ever-changing algorithm on the social media platforms 5StarWines 2018, 2019, 2020 & 2021 Facebook campaigns total ROAS - 14.42. ROAS increased by 21.81% from 2020 to 2021; ROAS increased by 13% from 2019 to 2020, despite the advanced campaign deadline; Sales increased by 38% from 2018 to 2019; wine2wine conference: increase sales by 76% from 2018 to 2019; increased brand reach by 43% from 2019 to 2020 f. Facebook advertising consultancy and coaching for clients g. Email Marketing: Mailchimp h. Project Management Show less

Trainee Winemaker (a.k.a. Vintage Cellar Hand)

• Aug 2016 - Oct 2016

a. Participate in the winemaking operations following standard operation procedures b. Sanitation: Ozone machine, steaming machine operation c. Grape processing: cluster selection, conveyer, de-stemmer and crusher equipment operation and maintenance d. Atmosphere presser operation and monitor e. Dry ice application during fermentation f. Punch-downs (manual & automatic) g. Confined space training, digging out tanks h. Barrel down, labels and clean-up a. Participate in the winemaking operations following standard operation procedures b. Sanitation: Ozone machine, steaming machine operation c. Grape processing: cluster selection, conveyer, de-stemmer and crusher equipment operation and maintenance d. Atmosphere presser operation and monitor e. Dry ice application during fermentation f. Punch-downs (manual & automatic) g. Confined space training, digging out tanks h. Barrel down, labels and clean-up

Expo Park Tour Guide

• Jun 2014 - Jun 2015

Part-time tour guide at the Museum of Agriculture History at my Alma Master - Northwest A&F University. Part-time tour guide at the Museum of Agriculture History at my Alma Master - Northwest A&F University.

Wine Educator Intern

• Feb 2015 - Mar 2015

a. Reception, event planning, communications, creating educational materials b. Public Speaking, sharing wines knowledge with retailers and consumers c. Social media marketing, journal writing on wine pairings, and sharing of wine knowledge a. Reception, event planning, communications, creating educational materials b. Public Speaking, sharing wines knowledge with retailers and consumers c. Social media marketing, journal writing on wine pairings, and sharing of wine knowledge

Vintage Cellar Hand

• Sep 2014 - Oct 2014

a. Sampling, Maturity control, Hand picking, Sorting in the vineyard, Leaf thinning b. Grape reception, Sorting, Press and crush equipment operation c. Pump overs, Punch downs, Transfers, Racking, Fermentation monitoring d. Daily brix and temperature check and record a. Sampling, Maturity control, Hand picking, Sorting in the vineyard, Leaf thinning b. Grape reception, Sorting, Press and crush equipment operation c. Pump overs, Punch downs, Transfers, Racking, Fermentation monitoring d. Daily brix and temperature check and record

Waitress & Receptionist

• Jun 2011 - Aug 2011

a. A summer vacation job before entering into the university; b. An experience in hospitality in a fine-dinning restaurant environment; c. Recommending good food and wine/beer/spirit (Bai jiu) pairing for the clients; d. Manage restaurant booking and welcome guests. a. A summer vacation job before entering into the university; b. An experience in hospitality in a fine-dinning restaurant environment; c. Recommending good food and wine/beer/spirit (Bai jiu) pairing for the clients; d. Manage restaurant booking and welcome guests.