Experience

Synthesis
• Human Resources
• 1 - 100 Employee
• Lead Data Scientist, Synthesis Futures

  • Nov 2022 - Present
• Lead Data Scientist

  • Jul 2019 - Feb 2022

• Data Scientist

  • Jun 2017 - Jun 2019

  Synthesis unlocks the possibilities of open data. We specialise in Growing Audiences and Changing Preferences so our clients can prioritize and connect.We do this through Human Centred Data Science - a way of understanding data better by understanding the people and context shaping it.As a Data Scientist at Synthesis, I delve into varying textual conversation and numbers with a team of data scientist and cultural strategist to find, layer and create original data sets to understand consumer behaviour across markets and categories and identify previously unidentified opportunities for our partners. - Layer search, social and product reviews data for a global luxury beauty brand to create original sustainable dataset to surface changing preferences and enduring trends across Korea, Japan, China. - Work with food & beverage businesses to design and create original datasets to identify changing preferences and emerging opportunities for both B2C and B2B business functions Show less