Xiangyue (Lidia) He

Presales Consultant at TalkingData 【北京腾云天下科技有限公司】
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Location
New York, New York, United States, US
Languages
  • Chinese -
  • English -
  • Cantonese -

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Experience

    • China
    • Technology, Information and Internet
    • 1 - 100 Employee
    • Presales Consultant
      • Dec 2021 - Present
    • China
    • Technology, Information and Internet
    • 1 - 100 Employee
    • Market Analyst
      • Dec 2020 - Present

      - Conducted research and analyzed market dynamics and growth trends of each category, sorted out potential categories and simulations presenting specific product external and internal attributes, output complete product selection reports, and presented regularly; Industry involved: fast-moving consumer products - Identified and refined key influencing factors of market changes and investment and financing trends, gain insight into core competitive brands' product structure, business models, pricing strategy, marketing planning, etc., and propose product iteration directions and optimization solutions for own brands. - Undertook brand strategy and market objectives, explored product selling points, built brand stories, and developed brand 0-1 new media communication strategies and implementation plans. - Coordinated communications across brands, internal and cross-functional teams to ensure seamless and efficient execution of all marketing initiatives. Show less

    • France
    • Hospitality
    • 1 - 100 Employee
    • Marketing Intern
      • Sep 2020 - Dec 2020
    • United Kingdom
    • IT Services and IT Consulting
    • Financial Analyst
      • Feb 2018 - Aug 2018

      • Build financial models and summarize final report to show investors each quarter for fundraising • Create Profit&Loss reports each month in headquartered and branch companies to balance development strategies • Update KPI reports and manage monthly communications with investors to raise funds • Build financial models and summarize final report to show investors each quarter for fundraising • Create Profit&Loss reports each month in headquartered and branch companies to balance development strategies • Update KPI reports and manage monthly communications with investors to raise funds

    • Banking
    • 700 & Above Employee
    • Internship-Finance Customer Service
      • May 2017 - Jun 2017

      • Resolved complaints and troubleshoot issues for clients about their financial needs • Interviewed recent visiting customers to improve the efficiency of financial service • Assessed the collected clients’ surveys to develop a more completed finance system • Motivated the customers to do a capital appraisal and invest in our bank financial products • Resolved complaints and troubleshoot issues for clients about their financial needs • Interviewed recent visiting customers to improve the efficiency of financial service • Assessed the collected clients’ surveys to develop a more completed finance system • Motivated the customers to do a capital appraisal and invest in our bank financial products

    • United States
    • Non-profit Organizations
    • 200 - 300 Employee
    • Volunteer
      • Aug 2015 - Sep 2016

      • Packed the protein meals by hands in plastic bags to lower the cost of using the machine electricity • Encourage the children in Africa by letters and phone calls to face their life in a positive attitude to create the FMSC organization’s image with positive energy • Advocate people in public to donate some practical supplies or cash to the children and achieve this non-profit organization annual goal in fundraising • Packed the protein meals by hands in plastic bags to lower the cost of using the machine electricity • Encourage the children in Africa by letters and phone calls to face their life in a positive attitude to create the FMSC organization’s image with positive energy • Advocate people in public to donate some practical supplies or cash to the children and achieve this non-profit organization annual goal in fundraising

    • Team Leader
      • Apr 2015 - Jun 2015

      • Collaborated with local businesses to collect resources to build a temporary shelter to homeless children • Engaged in organizing members to provide non-profit cleaning service and assignments tutor • Collaborated with local businesses to collect resources to build a temporary shelter to homeless children • Engaged in organizing members to provide non-profit cleaning service and assignments tutor

    • Restaurants
    • 1 - 100 Employee
    • Aassistant
      • Nov 2014 - Jan 2015

      • Organized orientation for new interns ensuring all interns were educated on company policy • Analyzed marketing information and applied eligible strategies to get a 5% growth in revenue • Budgeted the using level and guaranteed inventories in a safety stock to reduce cost • Prepared and adjusted a balance sheet and an income statement to recognize the profit • Organized orientation for new interns ensuring all interns were educated on company policy • Analyzed marketing information and applied eligible strategies to get a 5% growth in revenue • Budgeted the using level and guaranteed inventories in a safety stock to reduce cost • Prepared and adjusted a balance sheet and an income statement to recognize the profit

Education

  • New York University
    Master's degree, Intergrated Marketing
    2019 - 2020
  • Arizona State University
    Bachelor of Science (B.S.), Finance
    2015 - 2017

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