Xiangmeng Ge
Measurement & Reporting Lead at DG Media Network- Claim this Profile
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Chinese Native or bilingual proficiency
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English Professional working proficiency
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Bio
Julia Marlowe
Xiangmeng Ge has worked for me for several years, first in my business as a professional organizer and later when the business was downsized into an inventory service. She was an intern with Athens Home Organizer in 2013 while she was in the marketing program at the University of Georgia. Her performance was exceptional and I employed her part time after the internship was completed. As an employee, Xiangmeng analyzed client data, and provided marketing advice. She surveyed other professional organizers’ websites and critiqued the AHO website. Following her advice, I reworded much of my business website. Xiangmeng participated in regular marketing meetings with my associate and myself. She is a good listener and careful thinker. At every meeting she was well prepared and had suggestions. Athens Home Organizer income in 2013 was twice what it was in 2012. Much of that increase had to be from implementing Xiangmeng’s marketing recommendations. In addition to providing marketing analysis and advice, Xiangmeng participated as an assistant on many of our organizing sessions with clients. Her behavior on the job was always appropriate. Going into clients’ homes and not being critical of their disorganization is difficult. I’ve had previous interns who could not handle the situation. But Xiangmeng related well to the clients and did what was necessary to complete the tasks. Athens Home Organizer became Athens Home Inventories in 2015 and Xiangmeng continued to work for me until September 2016. Since that time, I have hired her on an
Julia Marlowe
Xiangmeng Ge has worked for me for several years, first in my business as a professional organizer and later when the business was downsized into an inventory service. She was an intern with Athens Home Organizer in 2013 while she was in the marketing program at the University of Georgia. Her performance was exceptional and I employed her part time after the internship was completed. As an employee, Xiangmeng analyzed client data, and provided marketing advice. She surveyed other professional organizers’ websites and critiqued the AHO website. Following her advice, I reworded much of my business website. Xiangmeng participated in regular marketing meetings with my associate and myself. She is a good listener and careful thinker. At every meeting she was well prepared and had suggestions. Athens Home Organizer income in 2013 was twice what it was in 2012. Much of that increase had to be from implementing Xiangmeng’s marketing recommendations. In addition to providing marketing analysis and advice, Xiangmeng participated as an assistant on many of our organizing sessions with clients. Her behavior on the job was always appropriate. Going into clients’ homes and not being critical of their disorganization is difficult. I’ve had previous interns who could not handle the situation. But Xiangmeng related well to the clients and did what was necessary to complete the tasks. Athens Home Organizer became Athens Home Inventories in 2015 and Xiangmeng continued to work for me until September 2016. Since that time, I have hired her on an
Julia Marlowe
Xiangmeng Ge has worked for me for several years, first in my business as a professional organizer and later when the business was downsized into an inventory service. She was an intern with Athens Home Organizer in 2013 while she was in the marketing program at the University of Georgia. Her performance was exceptional and I employed her part time after the internship was completed. As an employee, Xiangmeng analyzed client data, and provided marketing advice. She surveyed other professional organizers’ websites and critiqued the AHO website. Following her advice, I reworded much of my business website. Xiangmeng participated in regular marketing meetings with my associate and myself. She is a good listener and careful thinker. At every meeting she was well prepared and had suggestions. Athens Home Organizer income in 2013 was twice what it was in 2012. Much of that increase had to be from implementing Xiangmeng’s marketing recommendations. In addition to providing marketing analysis and advice, Xiangmeng participated as an assistant on many of our organizing sessions with clients. Her behavior on the job was always appropriate. Going into clients’ homes and not being critical of their disorganization is difficult. I’ve had previous interns who could not handle the situation. But Xiangmeng related well to the clients and did what was necessary to complete the tasks. Athens Home Organizer became Athens Home Inventories in 2015 and Xiangmeng continued to work for me until September 2016. Since that time, I have hired her on an
Julia Marlowe
Xiangmeng Ge has worked for me for several years, first in my business as a professional organizer and later when the business was downsized into an inventory service. She was an intern with Athens Home Organizer in 2013 while she was in the marketing program at the University of Georgia. Her performance was exceptional and I employed her part time after the internship was completed. As an employee, Xiangmeng analyzed client data, and provided marketing advice. She surveyed other professional organizers’ websites and critiqued the AHO website. Following her advice, I reworded much of my business website. Xiangmeng participated in regular marketing meetings with my associate and myself. She is a good listener and careful thinker. At every meeting she was well prepared and had suggestions. Athens Home Organizer income in 2013 was twice what it was in 2012. Much of that increase had to be from implementing Xiangmeng’s marketing recommendations. In addition to providing marketing analysis and advice, Xiangmeng participated as an assistant on many of our organizing sessions with clients. Her behavior on the job was always appropriate. Going into clients’ homes and not being critical of their disorganization is difficult. I’ve had previous interns who could not handle the situation. But Xiangmeng related well to the clients and did what was necessary to complete the tasks. Athens Home Organizer became Athens Home Inventories in 2015 and Xiangmeng continued to work for me until September 2016. Since that time, I have hired her on an
Credentials
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SAS Advanced Programmer
SASJun, 2017- Sep, 2024
Experience
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DG Media Network
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United States
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Advertising Services
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1 - 100 Employee
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Measurement & Reporting Lead
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Oct 2021 - Present
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Mars
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United States
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Design Services
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1 - 100 Employee
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Market Insights Manager
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Jul 2021 - Oct 2021
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Advanced Analytics Manager
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Mar 2021 - Jul 2021
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Analytics Co-Pilot
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Aug 2019 - Mar 2021
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Nielsen
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United States
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IT Services and IT Consulting
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1 - 100 Employee
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Analyst, Automation/Predictive Modeling
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May 2018 - Aug 2019
Dollar General On-Site Team • Worked with internal and external stakeholders to understand client needs and build tailored scalable data sharing solutions including SQL server and BI tools • Advised a cross-functional team to leverage advanced solutions to mine business insights for clients • Built complex statistical models to identify market trends and issues Tools : R, Python, SQL, MicroStrategy and 1010Data XML programming Dollar General On-Site Team • Worked with internal and external stakeholders to understand client needs and build tailored scalable data sharing solutions including SQL server and BI tools • Advised a cross-functional team to leverage advanced solutions to mine business insights for clients • Built complex statistical models to identify market trends and issues Tools : R, Python, SQL, MicroStrategy and 1010Data XML programming
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Marketing Consultant and Internship
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Jan 2013 - Sep 2016
• Initiated transforming company vision and key product offerings • Designed and executed customer satisfaction and segmentation studies • Transformed client data collection and reporting strategies • Created and executed integrated marketing communication packages • Initiated transforming company vision and key product offerings • Designed and executed customer satisfaction and segmentation studies • Transformed client data collection and reporting strategies • Created and executed integrated marketing communication packages
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The Coca-Cola Company
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United States
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Food and Beverage Services
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700 & Above Employee
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Student Researcher
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Sep 2014 - May 2015
• Designed and conducted advertising recall experiments on Qualtrics • Collected, cleaned and processed large data sets • Developed and deployed complex predictive models including neural networks and panel logistic regression • Presented key findings and actionable recommendations • Tools used: SPSS, JMP and Qualtrics • Designed and conducted advertising recall experiments on Qualtrics • Collected, cleaned and processed large data sets • Developed and deployed complex predictive models including neural networks and panel logistic regression • Presented key findings and actionable recommendations • Tools used: SPSS, JMP and Qualtrics
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Education
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The University of Georgia
Bachelor of Business Administration (BBA), Marketing and Statistics -
The University of Georgia
Master's degree, Marketing Research