Experience

SpoonX Marketing Agency

• Singapore
• Information Technology & Services
• 1 - 100 Employee

• Chief Of Staff

  • Jun 2022 - Present

  SpoonX is the SaaS company for F&B sector powered by Zaihui. It focuses on South-East Asia and the global market by offering social media solution and stand-alone platform to our clients. SpoonX is the SaaS company for F&B sector powered by Zaihui. It focuses on South-East Asia and the global market by offering social media solution and stand-alone platform to our clients.



Zaihui 再惠

• China
• IT Services and IT Consulting
• 1 - 100 Employee

• Executive Assistant To The President

  • Jun 2022 - Present

  - Established the overseas company - SpoonX for Zaihui Group from scratch, including overseas sales strategy formulation, product development and localization, talent recruitment, marketing promotion and overseas employer brand building- Took full responsibilities of the market, government relations, human resources, finance, legal affairs and administrative affairs; settled budgets and decided major issues based on the authorization of the board; trained and managed of a team of 30 people in both Singapore and Shanghai- Supported the management of sales, R&D, operations and design teams, formulate standardized workflows, and personally led the team to practice the entire process from customer development to operational execution- Provided Co-Founders and the president's office with consulting, advice and implementation plans on financing, mergers and acquisitions, and strategic directions of the Zaihui Group



The Ohio State University

• United States
• Higher Education
• 700 & Above Employee

• Alumni Relations & Marketing Manager, China Gateway Office

  • May 2017 - Jul 2020

  - Promoted OSU brand through hosting multiple events and establishing partnership with universities and companies- Managed and supported all alumni clubs and enaged with alumni in the Greater China Region- Represented the university to participate recruitment and other official events - Promoted OSU brand through hosting multiple events and establishing partnership with universities and companies- Managed and supported all alumni clubs and enaged with alumni in the Greater China Region- Represented the university to participate recruitment and other official events



McKinsey & Company

• Business Consulting and Services
• 700 & Above Employee

• Project Assistant

  • Jan 2017 - May 2017

  - As team leader of the field research team in Angola and South Africa, worked with McKinsey and Bill & Melinda Gates Foundation on a research project on Chinese investment in Africa, conducted in-depth interviews with stakeholders from more than 100 Chinese companies. - Analyzed data and composed 500 pages PPT of all 8 project-related African countries in Kenya. - As team leader of the field research team in Angola and South Africa, worked with McKinsey and Bill & Melinda Gates Foundation on a research project on Chinese investment in Africa, conducted in-depth interviews with stakeholders from more than 100 Chinese companies. - Analyzed data and composed 500 pages PPT of all 8 project-related African countries in Kenya.



Guangdong Television Station, World Channel

• Assistant Director

  • Jun 2014 - Aug 2014



理格人才LEGMAN HR Consulting

• Human Resources Services
• 1 - 100 Employee

• Searcher

  • May 2013 - Jul 2013



Ogilvy

• United States
• Advertising Services
• 700 & Above Employee

• Intern

  • Apr 2012 - Jul 2012