Xela Falgueras

Director. Business Development and Social Media Manager at Perfectly Spoken
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Contact Information
us****@****om
(386) 825-5501
Location
Greater Barcelona Metropolitan Area, ES
Languages
  • Catalán Native or bilingual proficiency
  • Español Native or bilingual proficiency
  • Inglés Full professional proficiency
  • Francés Full professional proficiency
  • Italiano Professional working proficiency

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Marta Márquez

Contar con un Community Manager de calidad no es fácil pero nosotros lo tenemos. XfDigital no solo nos ha introducido en el mundo del 2.0 sino que su trato profesional, su transparencia, su dinamismo y sobretodo su confidencialidad nos ha marcado un antes y un después de su paso por Aetna Centre de Negocis.

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Credentials

  • Busca't la vida - Marca Nacional
    Oficina Española de Patentes y Marcas
    Mar, 2013
    - Nov, 2024
  • Inbound Certification
    HubSpot
    Apr, 2015
    - Nov, 2024

Experience

    • United Kingdom
    • E-learning
    • 1 - 100 Employee
    • Director. Business Development and Social Media Manager
      • Dec 2016 - Present

      Appointment of Mrs Maria Gracia Falgueras Bosch as a director on 4 February 2019 Responsible for working as part of multicultural team in developing the best strategies to get Perfectly Spoken growing at a global scale. Responsible for Customer Services and students' support. Main tasks involve: lead generation strategies, website adaptation, social media campaigns, coordination of Google Adwords campaigns, email marketing. Appointment of Mrs Maria Gracia Falgueras Bosch as a director on 4 February 2019 Responsible for working as part of multicultural team in developing the best strategies to get Perfectly Spoken growing at a global scale. Responsible for Customer Services and students' support. Main tasks involve: lead generation strategies, website adaptation, social media campaigns, coordination of Google Adwords campaigns, email marketing.

    • Spain
    • Media Production
    • Vicepresidenta
      • Oct 2023 - Present

    • Contributor and Member in the Board
      • Aug 2015 - Present

      Producer and presenter of 'busca't la vida' a weekly radio show within 'Territori 17' a daily Magazine of La Xarxa.Presenter and producer in other tv shows: Punt de Trobada, Election special shows. Member in the production team for Operació Paki (local talent show broadcast live)Member of the Board of Directors of Ràdio Televisió Cardedeu, the first local television station in Catalonia and in the State, born on June 7, 1980.

  • xfdigital
    • Cardedeu/Barcelona
    • Social media & digital strategy
      • Jan 2013 - Present

      xfdigital is born after "busca't la vida"​ experience, with a sales approach and providing digital strategies for freelances and SMEs in the Catalan market with a special focus in the health sector and startup companies. SERVICES: Digital communication strategy and management: blogs & social networks, newsletter, copywriting, content curation - Web design - Cross-channel solutions - Digital presentations - Customized training. * Social media management : www.thehandybooks.com || Selected from Bilbao 2015 || www.justforyoukids.com || http://lead-ratings.com/resources/ || Cambridge School in Vallès Oriental (oct 2013-oct14) || Mercat Municipal de Cardedeu (feb-oct'13) || www.daqui.cat (set'12-abr'14) || Carles&Sofia Piano Duo (abr'12 –abr'13) * Crowdfunding campaigns: "Catalans Want to Vote"​ (Òmnium Cultural), #HANDYsuma both in Verkami. * Web design (see website): www.xfdigital.cat || www.buscatlavida.com || www.histoweb.com || www.justforyoukids.com || www.poliedrebcn.cat || www.aetnabarcelona.com || www.farmaciatorrasbadalona.com || www.parrillaelquincho.com || www.balcells.cat * Project consultant: Eli Guillamon Paisatgista - Eduard Muniesa Dissenyador Interiorisme - Alicia Talaya Teràpies - A la Carta Granollers. HEALTH SECTOR: Farmàcia Berta Simon (Llagostera) || Farmàcia Sara Torras Surroca - Badalona || Histovet || Farmàcia Cinta Forés (Cardedeu) || Farmàcia Emi Sallés (St Feliu Guíxols) || Balcells Centre de Traumatologia i Fisioteràpia (www.balcells.cat) || Homeofisio Cardedeu - Centre d'Homeopatia i fisioteràpia www.xfdigital.cat Show less

    • Spain
    • Technology, Information and Internet
    • Founding partner - entrepreneur
      • Feb 2012 - Present

      busca't la vida® is a free space for entrepreneurs in 2.0 Initially created together with Natàlia Guimerà and Elena Olivan, and currently managed by myself. This online connection space has allowed us to have our network of contacts as well as observe business trends. My role is to be the main blogger, as well as managing all its contents and web design, always maintaining a fun and informative tone. As of February 2019 'busca't la vida' is a section in the radio magazine Territori 17 broadcast from Ràdio Cardedeu. Territori17 is hosted by Jordi Molet who presents 'Territori 17' from El 9 FM, in collaboration with Isaac Muntadas from La Veu de Sant Joan, Jordi Gibert from Ona Codinenca and David Auladell and Núria Lázaro from Ràdio Cardedeu (90.7 FM or www.rtvc.cat) The section can be followed live on Tuesdays at 10: 43h, by these stations that belong to La Xarxa and through social networks. Follow us on: www.buscatlavida.com entra@buscatlavida.com twitter: @buscatlavida https://www.facebook.com/buscatlavida BUSCA'T LA VIDA is a registered National Trademark. Show less

    • Spain
    • Advertising Services
    • 1 - 100 Employee
    • Social Media Manager
      • Mar 2015 - Jan 2019

      Responsible for developing communication strategies in social networks as part of a multidisciplinary team specialized in Inbound Marketing and Creativity. Responsible for developing communication strategies in social networks as part of a multidisciplinary team specialized in Inbound Marketing and Creativity.

    • General Manager
      • Aug 2004 - Jun 2008

      General Manager in an Outpatiens Clinic (Orthopaedics & Trauma Surgery). Reporting to the Board of Directors and the Medical Director. Main achievements: * Creating the company from scratch on behalf of 9 shareholders: initial documentation & formalities, adequacy of premises, material and supplies purchase, etc. Reaching the break-even point after 10 months. * Managing accountancy and invoicing & cash flow management. In 2008, conversion from Microlab to A3Con with no customer impact. 30 days payment collection on 70% of the accounts. * Dealing with 70% of National Insurance companies after 20 months, achieving a win-win relationship. * Coordination of externally contracted services (physiotherapy, diagnosis tests, ORs, etc.). Increase of 40% of contractors after year 2. * HR Management: 1 admin support, 2 nurses and coordination of a team of 9 doctors. Managing a good place to work. * March’07 : acting as the Technical Secretary for the “XXIV Congreso ABCOT” ( Mallorca). Achieving the best results of all the previous editions: registered attendance, exhibitors & profits. http://www.abcot.es/24congreso.htm Show less

    • United States
    • Semiconductor Manufacturing
    • 700 & Above Employee
    • Business Analyst// Customer Operation Representative
      • Apr 1996 - Oct 1999

      Apr’98-Oct’99 - Business Analyst. Mar’97- Mar’98 - SAP/R3 Implementation for EMEA Customer Service Department. SD & WM modules.Including training. Apr’96- Feb’97 - Backlog management for multinational customers. Working with SAP R/3. Main achievements: *Customer Services representative in a task force that had to define the international relocation and merging of two departments. Process redefinition and design of automated tools. Training impacted staff in new processes. Resulting in a 30% reduction of time used, improvement of order visibility and factory planning as well as improved delivery performance. *EMEA representative for the creation and automatization of processes for multinational customers, resulting in a better communication between customer services teams across 4 geographies, improving customer service and creating synergies that allowed a better product distribution and forecast planning. 6 weeks stay at Folsom, CA (Silicon Valley) during April-May 1998. *Team lead (4 geos/multidisciplinary) to standardize the use of “holds/blocks” in SAP orders, resulting in an improved delivery performance, reduction of misunderstanding & communication between customer services and warehouses to allow maximization of quarter-end billings. *Automatization of manual processes for a major OEM customer, reducing down to a 50% the time used in the monthly cycle for product/orders forecast. * Client support during SAP R/3 conversion. Show less

    • United States
    • Manufacturing
    • 700 & Above Employee
    • Sales Executive
      • Aug 1993 - Apr 1995

      Oct‘94-Apr’95 - Sales of Health & Beauty Care products and Laundry & Cleaning products in the Canary Islands. (Customers’ turnover: 900 milion ptas p.a.) Aug.‘93- Sept.‘94 - Sales of Health & Beauty Care products in Catalonia, Andorra and Balearic Islands. (Customers’ turnover: 450 milion ptas p.a.) Main achievements: * Business improvement in Canary Islands: signing annual promotional plan in 100% of customers after 4 months in the area. * Business reorganization in Canary Islands. Debt recovery. 70% reduction for the unpaid bills in 3 months. * 18% Billings increase in Catalan Hypermarkets, through new product lines introductions and in-store promotions. *85% new product introduction after 2 months in 90% of the portfolio. Show less

    • United States
    • Manufacturing
    • 700 & Above Employee
    • Internship
      • Feb 1993 - Apr 1993

      Working in several projects concerning: Distribution of P&G products in the UK, new product’s introduction and promotional techniques. Working in several projects concerning: Distribution of P&G products in the UK, new product’s introduction and promotional techniques.

Education

  • ESADE Business School
    MBA - Master in Business Administration, Major in International Management
    1991 - 1993
  • Universitat Oberta de Catalunya
    Postgraduate in Media & Web Impact, Communication and Media Studies
    2012 - 2013
  • Universitat Autònoma de Barcelona
    Graduate in Philosophy & Educational Sciences, Pedagogía Social
    1985 - 1990
  • Universitat Autònoma de Barcelona
    Teaching Certificate for Secondary Education (C.A.P.), English Didactics
    2008 - 2009

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