Experience

Editions Dipa Burda

• France
• Book and Periodical Publishing
• 1 - 100 Employee

• Head of Digital

  • Sep 2022 - Present

• Webmaster

  • Nov 2020 - Sep 2022

  Doing my best to sell sewing patterns and magazines through 8 e-commerce websites in 6 different languages.



TechTarget

• United States
• Software Development
• 700 & Above Employee

• Team Lead, Audience Development & Marketing, EMEA

  • Apr 2020 - Nov 2020

• Marketing Executive

  • Jul 2019 - Nov 2020

  - Development and implementation of lead generation strategy for Benelux, Nordics, Middle East - Content Marketing: publishing more than 15 e-guides per month based on a content plan designed to support the marketing strategy - Digital Marketing: promoting content through different channels such as emails, newsletters, online marketing - Email Marketing: nurturing members and keeping them active with more than 40 emails sent every week to different audience segments - Generating and… Show more - Development and implementation of lead generation strategy for Benelux, Nordics, Middle East - Content Marketing: publishing more than 15 e-guides per month based on a content plan designed to support the marketing strategy - Digital Marketing: promoting content through different channels such as emails, newsletters, online marketing - Email Marketing: nurturing members and keeping them active with more than 40 emails sent every week to different audience segments - Generating and reactivating leads for B2B marketing: from 2,900 to 4,686 (+61.59%) leads, generated in 6 months from the same audience - Copywriting for email and marketing campaigns implemented in France, Benelux, Nordics , Australia, Asia and the Middle East - Partner Management: researching, contacting, developing and maintaining partners based in different countries in the Nordics, Benelux and the Middle East - Analysis and evaluation of data: identifying market development and improving processes constantly - Projects: developing a data visualisation project, designing a new marketing email tracking tool, participating in a global call to action test on emails

• Marketing Assistant and French Copywriter

  • Aug 2017 - Jul 2019

  - Création de copies marketing afin d’assurer la promotion par email de clients tels que AWS, IBM, Dell EMC, Google - Participation à la promotion du 10e anniversaire de LeMagIT.fr - Support du Responsable Marketing France dans la création de bannières, de la mise en ligne de contenu éditorial - Analyse des données générées par les campagnes d’emailing - Conception et participation au déploiement monde d’un test sur boutons d’incitation au téléchargement dans les emails -… Show more - Création de copies marketing afin d’assurer la promotion par email de clients tels que AWS, IBM, Dell EMC, Google - Participation à la promotion du 10e anniversaire de LeMagIT.fr - Support du Responsable Marketing France dans la création de bannières, de la mise en ligne de contenu éditorial - Analyse des données générées par les campagnes d’emailing - Conception et participation au déploiement monde d’un test sur boutons d’incitation au téléchargement dans les emails - Couverture du poste de reponsable marketing de la région APAC durant 9 mois suite à un congé maternité (de Octobre 2018 à Juin 2019) : création de contenu adapté à la cible locale, développement d’une stratégie d’emailing afin de soutenir la force de vente



Ensolve Solutions

• United Kingdom
• Appliances, Electrical, and Electronics Manufacturing
• 1 - 100 Employee

• Assistant Sales and Marketing

  • Mar 2017 - Aug 2017

  Ensolve Solutions is a start-up in the lighting industry based in the UK and France, specialised in the development and implementation of highly cost-effective lighting programmes for the heavy industry. - Webmaster: using Squarespace CMS, updating content, website redesigning, SEO, implementing products, adding new features - Marketing: implementing the catalogue to the website and keeping it updated, creating the internal pricelist , updating the CRM information Supplier… Show more Ensolve Solutions is a start-up in the lighting industry based in the UK and France, specialised in the development and implementation of highly cost-effective lighting programmes for the heavy industry. - Webmaster: using Squarespace CMS, updating content, website redesigning, SEO, implementing products, adding new features - Marketing: implementing the catalogue to the website and keeping it updated, creating the internal pricelist , updating the CRM information Supplier Management: regular contact with different suppliers in the UK and China, updating the pricelist and website Show less Ensolve Solutions is a start-up in the lighting industry based in the UK and France, specialised in the development and implementation of highly cost-effective lighting programmes for the heavy industry. - Webmaster: using Squarespace CMS, updating content, website redesigning, SEO, implementing products, adding new features - Marketing: implementing the catalogue to the website and keeping it updated, creating the internal pricelist , updating the CRM information Supplier… Show more Ensolve Solutions is a start-up in the lighting industry based in the UK and France, specialised in the development and implementation of highly cost-effective lighting programmes for the heavy industry. - Webmaster: using Squarespace CMS, updating content, website redesigning, SEO, implementing products, adding new features - Marketing: implementing the catalogue to the website and keeping it updated, creating the internal pricelist , updating the CRM information Supplier Management: regular contact with different suppliers in the UK and China, updating the pricelist and website Show less



SUEZ

• France
• Environmental Services
• 700 & Above Employee

• Marketing Assistant

  • Sep 2014 - Jul 2016

  SUEZ Recycling and Waste Recovery is an international actor in the environmental industry. SUEZ supports municipalities, industries and healthcare professionals in waste management projects through a variety of services. - Marketing Campaign: running market analyses, mapping of regional competitors, marketing campaign design, reporting and presenting to senior management, post-campaign analysis and improving processes - Communication: creating pitches for the communication service for… Show more SUEZ Recycling and Waste Recovery is an international actor in the environmental industry. SUEZ supports municipalities, industries and healthcare professionals in waste management projects through a variety of services. - Marketing Campaign: running market analyses, mapping of regional competitors, marketing campaign design, reporting and presenting to senior management, post-campaign analysis and improving processes - Communication: creating pitches for the communication service for every marketing campaign, providing post-creation feedback and editing - Web Marketing: participating in the development of an internal used sales app Show less SUEZ Recycling and Waste Recovery is an international actor in the environmental industry. SUEZ supports municipalities, industries and healthcare professionals in waste management projects through a variety of services. - Marketing Campaign: running market analyses, mapping of regional competitors, marketing campaign design, reporting and presenting to senior management, post-campaign analysis and improving processes - Communication: creating pitches for the communication service for… Show more SUEZ Recycling and Waste Recovery is an international actor in the environmental industry. SUEZ supports municipalities, industries and healthcare professionals in waste management projects through a variety of services. - Marketing Campaign: running market analyses, mapping of regional competitors, marketing campaign design, reporting and presenting to senior management, post-campaign analysis and improving processes - Communication: creating pitches for the communication service for every marketing campaign, providing post-creation feedback and editing - Web Marketing: participating in the development of an internal used sales app Show less



Yellow Project SAS

• Co-founder

  • 2012 - Apr 2014

  Students&Co was a start-up launched with four associates, specialised in the customisation of textiles and goods for student associations. - Supplier Management: search for suppliers, develop commercial relationships, negotiating prices, studying the market, reporting to associates - Marketing: designing a product catalogue with content dedicated to different student targets - Event management: creating a three-day festival to support the branding strategy Students&Co was a start-up launched with four associates, specialised in the customisation of textiles and goods for student associations. - Supplier Management: search for suppliers, develop commercial relationships, negotiating prices, studying the market, reporting to associates - Marketing: designing a product catalogue with content dedicated to different student targets - Event management: creating a three-day festival to support the branding strategy