Experience

Voldoizo

• France
• Internet Publishing
• 1 - 100 Employee

• Managing Director & Cofounder

  • Mar 2020 - 3 years 10 months

  Aix-en-Provence, Provence-Alpes-Cote d'Azur, France Leading a subsidiary company of Crosscall : Voldoizo is a local marketplace solution rated 5/5 by its customers, enabling local physical retailers to compete with global marketplaces, using a same-day delivery service. • Development : hire and manage the development team in collaboration with the development lead. Define order, financial and logisitic workflows. Define a digitalisation, synchronisation and enrichment strategy of the flaws baed on DB and AI, suited to local physical… Show more Leading a subsidiary company of Crosscall : Voldoizo is a local marketplace solution rated 5/5 by its customers, enabling local physical retailers to compete with global marketplaces, using a same-day delivery service. • Development : hire and manage the development team in collaboration with the development lead. Define order, financial and logisitic workflows. Define a digitalisation, synchronisation and enrichment strategy of the flaws baed on DB and AI, suited to local physical retailers. • Product Management : prioritize new features and optimization in collaboration with CPO, according to customer behavior and ROI. • Marketing : create the brand from scratch, lead market research, define and deploy a 360 communication strategy (digital, print, influence, trade, events, PR) • Logisitics : select and manage local logistic partners in order to reach excellence in same-day delivery services. Show less



CROSSCALL

• France
• Telecommunications
• 100 - 200 Employee

• Brand Special Advisor

  • Mar 2020 - 3 years 10 months

  Aix-en-Provence, Provence-Alpes-Cote d'Azur, France Provide marketing and brand advice to the Crosscall Group CEO. Lead the latest rebranding project.



Allroad Mobile

• France
• Telecommunications

• Chief Marketing Officer

  • Oct 2018 - Mar 2020

  Aix-en-Provence, Provence-Alpes-Côte d’Azur, France

• Director of Marketing and Communications

  • Mar 2015 - Oct 2018

  Aix-En-Provence Area, France Leading all marketing and communications efforts for the brand, reporting to the CEO. Manage a 2M€ budget. • Team Management : manage and lead the marketing and communications organization with the support of external agencies. • Brand Management : build the corporate brand from scratch : brand promise, visual identity and brand voice - increase brand awareness, maintain consistency and information hierarchy • Communication : build a 360° advertising strategy, media… Show more Leading all marketing and communications efforts for the brand, reporting to the CEO. Manage a 2M€ budget. • Team Management : manage and lead the marketing and communications organization with the support of external agencies. • Brand Management : build the corporate brand from scratch : brand promise, visual identity and brand voice - increase brand awareness, maintain consistency and information hierarchy • Communication : build a 360° advertising strategy, media planning with a large focus on digital advertising • PR : create and maintain relationships with the press, product seeding with bloggers and influencers • Web : lead the digital strategy internationally, increase the quality of the presence on the web, and the creation of an ecommerce platform • Social : drive the social strategy, work with community managers and agencies to increase both audience and engagement • Events : manage the event roadmap, drive both internal and external events' organisation • Trade Marketing & merchandising : lead the creation of sales support tools, promotions, create merchandising presence across several types of distribution channels and streamline processes with the sales organization • Product Marketing : work with the r&d organization to the definition of new product specifications and design, analyzing direct/indirect competition and market studies. • Sponsoring : manage the sponsoring strategy with brand ambassadors, sports federations and establish strategic partnerships with other brands Show less



BMC Software

• United States
• IT Services and IT Consulting
• 700 & Above Employee

• Manager, Creative Solutions and Brand Experience - WW Marketing

  • May 2006 - Mar 2015

  Aix-en-Provence, France | Houston, TX | San Jose, CA • Brand Management: contribute to the definition of the company's brand identity, lead various rebranding projects • Brand Evangelization: provide guidance to employees, contractors, agencies, and partners. Increase brand adoption • Geo Branding: Manage geo specific criteria for the brand to maximize effectiveness across multiple cultures and marketplaces • Design: Lead design and execute primary digital deliverables: corporate web, campaigns, events and mobile… Show more • Brand Management: contribute to the definition of the company's brand identity, lead various rebranding projects • Brand Evangelization: provide guidance to employees, contractors, agencies, and partners. Increase brand adoption • Geo Branding: Manage geo specific criteria for the brand to maximize effectiveness across multiple cultures and marketplaces • Design: Lead design and execute primary digital deliverables: corporate web, campaigns, events and mobile apps • Web Strategy: Gather requirements from stakeholders, define UX and standards, wireframes, SEO & metrics • People Management: Manage designers overseas (California and India) & review work from external agencies • Social Media Marketing / Define and implement visual identity for Facebook, Twitter, YouTube & Communities sites • Video & Presentations / Produce promotional videos for events and keynote presentations for the CMO and the CEO.

• Senior Designer - WW Marketing

  • May 2005 - May 2006

  Aix-En-Provence Area, France • Design : design regional external deliverables: country sites, emails + internal ones: intranet, newsletters & web graphics • Web strategy : implement requirements from regional stakeholders, design wireframes, make technical recommendations

• Strategist, Corporate Intranet

  • Feb 2002 - Apr 2005

  Paris Area, France • Design: manage and execute design activities for the corporate intranet, internal emails, events & web pages •Web strategiy: interface role between the business stakeholders and the Information Technology team, project management.

• Webmaster for Europe, Middle-East and Africa

  • Oct 1999 - Feb 2002

  Egham, UK jusqu'en Fev. 2001 / Paris, France jusqu'en Fev. 2002 • Design, develop and manage internal and external web sites for the EMEA region. Gather requirements from stakeholders



Texas Instruments (France)

• Webmaster

  • Feb 1996 - Oct 1999

  in France until 09/1998, then in the UK • Design, develop and maintain the intranet for Texas Instruments France, then the European intranet in the UK.