Experience

Superminted

• Singapore
• Advertising Services
• 1 - 100 Employee

• Director of Growth

  • Jun 2021 - Present

  Oversee and manage the business growth of the agency, primarily sales, account management and capability development.- Lead the growth team to achieve the overall agency business and growth objectives- Oversee and manage the growth of the agency’s portfolio of clients- Oversee and manage the growth of value for the agency’s portfolio of clients- Lead and manage the gathering of insights and recommendation of capability development and enhancement for the agency- Oversee the building of relationship with clients and partners



Ascentis Private Limited

• Singapore
• Information Technology & Services
• 100 - 200 Employee

• Associate Account Servicing & Business Development Manager (CRM & Loyalty Solutions)

  • Dec 2019 - Nov 2020

  Establish rapport and initiate meetings with potential clients. Planning and overseeing new marketing initiatives. Researching organizations and individuals to find new business opportunities. Increasing the value of current customers while attracting new ones.- Provide strategic counsel to clients regarding CRM and Loyalty solutions requirements- Lead and manage multiple technological disciplines within the company to meet the clients’ requirements and strategic objectives - Grow the overall value of my portfolio of clients and projects



Meet Isaac

• Singapore
• Advertising Services
• 1 - 100 Employee

• Account Manager (Digital Marketing & Social Media)

  • May 2019 - Dec 2019

  Responsible for growing the digital and social media presence of a portfolio of notable clients that include Guardian and New Balance Singapore.- Provide strategic counsel to clients regarding their digital and social media presence management- Lead and manage strategic digital campaigns advancing key objectives of the clients- Grow the overall value of my portfolio of clients and projects- Responsible for overall clients’ brand and communications in the digital and social media space



Atlas Sound & Vision Pte Ltd

• Singapore
• Retail
• 1 - 100 Employee

• Head Of Marketing & e-Commerce

  • Jun 2017 - Nov 2018

  Responsible for market-led consumption growth and sell-through marketing, through campaign development and implementation of category and brand-specific marketing programs across physical retail and online.- Responsible for developing, implementing and measuring all marketing and sell-through efforts within the company’s businesses, as well as coordinating with principal brands and their global marketing strategy.- Part of the company’s strategic team reporting to the CEO.- Oversees the e-commerce business.- Responsible for overall company’s brand and communications.Highlights:- Developed and implemented an always-on pull and push marketing framework across physical and online platforms to achieve top-of-mind position in key product categories.- Redeveloped and redesigned the eStore in 3 months, to reduce unnecessary running cost and optimize online consumer decision journey to reach the moment of purchase conveniently and meaningfully.- Aligned company’s marketing framework and resources behind the global strategies of our principal brands.- Initiated the outlet store, both physical and online to move End-of-Life, display/demo and factory renewed products more effectively without compromising our premium branding.



Self-Employed

• Brand Consultant / Graphic Designer

  • Apr 2006 - Sep 2017

  Freelance Brand Consultant - Feb 2008 to Jun 2017 Due to demand, expanded services to cover brand development and consultancy. Services included the development of brands, as well as marketing and communications capabilities and infrastructure from scratch. This particular service was popular among established companies in sunset industries.Highlights:- Was contracted by Glenn Defense Marine Asia (Asia’s largest naval fleet support company with the US Navy as its primary client) to establish its corporate communications and marketing department as they transit from logistics to cruise.- Was appointed as the Principal Designer and eventually Creative Director by Institute of Banking and Finance Singapore for its high profile annual event, honoring top executives in the finance industry. Was specifically appointed as the Creative Director for its 40th Anniversary Celebration campaign and event.Freelance Graphic Designer - Mar 2006 to Jan 2008 Started the professional career as a self-employed graphic designer under a sole proprietor business –IImagine. Services rendered included – Graphic Design, Identity Development, Creative Direction and Web Interface Design.Highlight:- Was appointed the Principal Designer for notable clients eg. PICO, Halogen, CSR Asia, Bureau van Djik and Glenn Marine Group.



Legendary Social Tees Pte Ltd

• Co-Founder / Business Development / Marketing

  • Jun 2012 - Jun 2017

  Legendary Social Tees was a sought-after T-Shirt Company that enables anyone to print any design on T-Shirts and Tote Bags with no minimum quantity, through best-in-class apparel printing technology and services.Highlights:- Developed Print-On-Demand (POD), the company’s flagship fulfilment program. It enables anyone to start a T-Shirt business with no upfront cost and zero inventory. Through POD we have acquired more than 100 clients in less than 18 months, 30% of them actively printing every month, igniting a vibrant local T-Shirt fashion scene celebrating Singapore’s quirks and unique culture.- At the start of 2014, more than 80% of Singapore’s T-Shirt labels were on the Print-On-Demand Fulfilment program.- In July 2015, Legendary collaborated with the National Design Centre to organise Singapore’s First T-Shirt Festival. It brought together influential local designers and renowned creative agencies to develop a unique showcase of T-Shirts with the theme – “T-Shirts, The Original Social Media”.- During the 2015 general elections, Legendary partnered a few influential local T-Shirt designers and labels to develop a collection of election themed T-Shirts. It was featured on all of the local major news network and platforms. Over 100 t-shirts were sold online on the first day of release.



XD Studios

• Co-Founder / Business Development / Producer

  • Mar 2010 - Jan 2016

  XD Studios started as a wedding media business that pioneered MTV styled actual day videos and cinematic pre-wedding short films. After a year of operations, due to demand, it expanded its business into story-based commercials and corporate videos. Five years later, XD has grown into an influential media production studio that continues to start new video-making trends and innovative corporate services.Achievements:- Was appointed approved media vendor for 2 years running by several high profile establishments eg. MAS, PSA, Siemens etc.- Achieved a YoY sales growth of 300% in the first 3 years.