Experience

iShinora

• Singapore
• Business Content
• 1 - 100 Employee

• Business Development Manager

  • Feb 2023 - Present

  - Proactively grew video, photography and 3D scan project revenue with clients from Hospitality, Proptech, and E-Commerce sectors by strategising and packaging unique deal formats and services. - Manage and liaise on product development adapting market trends, updates and customer's pain points. - Liaise with retainer accounts, and support their negotiations, renewals, and new deals to retain and grow revenue on a month-to-month basis. - Lead the day-to-day sessions to strategies communicating key services and packages. - Identify and support platform projects with B2B partners to create 3rd party revenue stream. - Research, synthesize and visualise market data to prospect new business and partnership opportunities. - Performed financial and strategic analysis on competitors and markets. - Prepare valuation analysis (use case, scenario testing) to support content deal decisions and negotiations. - Create exec-level presentations that clearly and concisely communicate analysis and findings for high-net-worth projects. - Supports video, photo and 3D scan projects operational team to enhance workflow and deliver high-quality output. Show less



FirstCom Solutions Pte Ltd

• Singapore
• IT Services and IT Consulting
• 100 - 200 Employee

• Head of Content Production, Executive Producer

  • Feb 2021 - Feb 2023

  - Managed a team of over 30 personnel, consisting of producers, photographers, videographers, editors and in-house on-screen talents, supervising their day-to-day duties, empowering and supporting for better delivery of products and customer experience. - Derived, researched and conceptualised sustainable content formats to improve upsell, and cross-sell through digital media mediums. With constant refinement, tuning and adapting trends to manage sales to operation cycle for E-commerce, F&B and other SME businesses. - Operated as a Producer handling key portfolio clients to deliver quality creative proposals with attractive visuals, involving MNCs, Govt agencies and high-networth businesses. - Resolved client satisfaction issues and prevent project delays by supervising and leading the production team to deliver 200 projects in a limited period of 3.5 months submitted to Enterprise Singapore under the Productivity Solution Grant for Digital Marketing. - Delivered over 800 projects in the years 2021 and 2022 with a lean team of 36 personnel, contributing to a gross profit of over approx $8,000,000 in revenue. - Created efficient workflows (Project phases, SOP) on ClickUp, and Google Suites. Resulting in a turnover of the increased team output by 500% with a reduced operational cycle by 200% - Hiring and interviewing required personnel to grow from a team of 4 to 36 in 6 months period with the capability to deliver approx 60 projects monthly. - Developed a multi-level content strategy at the departmental level and cross-working with the account team to strategize methodologies for retainer clients and sell-through periodic digital campaigns. - Approve, and manage budget, and production schedules, and set the team's KPI that enhances project success, longevity and culture building. Accountable and responsible for all works produced for sales and marketing needs on various social media channels. (link to channel - https://www.youtube.com/@FirstcomSg) Show less



Sproud

• Singapore
• Technology, Information and Media
• 1 - 100 Employee

• Account Manager

  • Aug 2019 - Oct 2020

  - Oversee duties of account servicing and development of client retention strategies. Growing new key accounts by reaching out to principals to acquire Call for proposals and attending Tender briefs via GeBiz, RFQs based on WOG and other tender platforms. - Able to develop and ideate independently under tight timeline to create quality creative proposals with attractive visuals, using past skills of graphic and video editing with in-house assets. - Answering business enquiries posted by clients and providing effective first-hand solutions for clients to prove efficiency and further relationships for increased opportunities on project wins. - Creating digital sales kits by writing effective EDMs to communicate the company's strength during initial face to face with principal brands for potential business opportunities. - Experienced in producing factual project timelines, production schedules, campaign pipeline for social media, drafting social posts and curating research articles to add value when answering client’s brief. - Working with stakeholders to create sales strategies for quarterly targets. - Generates client report/feedback to ensure accurate execution and improvement of product with timely communication to Creatives, Producer and Post-Producers during project phases and pitch presentations. Significant Highlights - Achieving individual sales target of $170,000 per month within the first five months of employment, totalling up to a gross profit of $850,000 at the end of 2019. - Successfully grew a new channel of sales by prospecting clients such as DDB, BLKJ, WTT and more. Contributing to more than $300,000 worth of projects. Show less



Edge Media SG

• Advertising Services
• 1 - 100 Employee

• Senior Content Producer

  • Jun 2018 - Jul 2019

  - Responsible for oversight and operation of the video production team to ensure multiple projects delivery under specific timeline for smooth delivery. - Conduct Pre-Production meetings to develop and present video content formats, while aligning objectives and managing expectations of clients to ensure financial health of projects. - Organization of all production materials, from assembling of crew, storyboards, shot-list, location recce, talents casting, procuring of camera, lights and sound equipment. - Performs various roles such as director, camera operator, grip, post visual/ audio editing, data wrangling, on-site sound-man in production shoots. - Maintaining day-to-day view on spending and man-hours tracking per project. Proficient in offline/online editing on NLEs (Adobe Premiere Pro/ AfterEffects, FCP X, Da Vinci, Sony Vegas, Avid). - Experienced in acquisition tools such as, Canon C & D series, Sony NX/ Alpha system, RED cinecams, Nikon, Leica, Panasonic GH. Worked with camera rigs (e.g. WoodenCamera, Smallrig, DJI, Arris) and lighting solutions of Aladdin/ Wescott LED panels, Arri Fresnels, Kinoflo fluorescents and practical or natural lights. - Integrates and purchases asset libraries for Adobe After Effects, Premiere Pro and licensed soundtracks, V/O production for audio requirements. Significant Highlights - Increased key account retention by developing multiple digital communication strategies for creative videos to increase top-down engagement with bank-wide employees. Contributing to more than 80% increased profit for company. Show less



Freelance Videographer and Photographer

• Photography
• 1 - 100 Employee

• Producer

  • Jul 2017 - May 2018

  Produced event sizzles and promotional video content for Abbvie, Cathay Photo, Perfect Pitch, TheEventNetworks and tendered, and pitched for principal client projects. - Acquire video projects by requesting client meetings to propose new content ideas for awareness and conversion for FMCG, educational programs and event launches. - Ingests client’s brief and generates quotation, and presentation decks with content research and location scout to ensure accuracy. - Provided freelance DOP, Cam ops and CA services for production agencies such as Big3, No Average Joe, Weave Productions Co. and Shooting Gallery Asia. - Able to provide content creation at a low cost by utilising templates for motion graphics, logo design and thematic video concepts. - Prepares and wrangles footage to integrate for different format requirements from vendors and freelancers working on different NLE and operating systems. Show less



Amore Fitness Pte Ltd

• Singapore

• Assistant Manager, Interactive & Digital Media Production

  • Mar 2017 - Jul 2017

  Oversee production of graphic design and video content works for promotional and marketing needs on a daily basis coordinating with multi-departments across company. - Monitors effectiveness of marketing tools such as digital display, flyers, banners, and all printed materials. - Procures and manages the budget for office and production equipment, churning monthly expenses report. - Developed branding strategy and guidelines with marketing department for awareness and conversion on both ATL and BTL levels. Show less



Cathay Photo Store (Pte) Ltd

• Retail
• 1 - 100 Employee

• Product Specialist

  • Mar 2013 - Feb 2017

  Produced and delivers video materials for branding and marketing. Also designated as video product specialist, training sales staff in broadcast, cinema, and production equipment. - Created brand integrated videos (web, web series, mobile), event coverage (sizzle, highlights) and learning content video and conducts training of sales staff to increase competency in video product knowledge. - Provides product solutions for video/photo production, camera rigging/support, lighting, and production tools for Account managers to pitch and quote for system integration projects. - Monitors social media platforms for analysis on demographic, viewership, real-time responses and compiles data report of video content performance for stakeholders externally and internally. - Produced promo for brands; Canon, Sony, Zeiss, Steadicam, DJI, Wooden Camera, Zacuto, Smallrig, SmallHD, Manfrotto, Sachtler, Aladdin, Wescott, Litepanel, Arri Fresnel/HMI Show less