Xavi Castillo Sagrera
Brand & PR/Comms Operations Manager en Rakuten TV - EMEA at Rakuten TV- Claim this Profile
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Spanish Native or bilingual proficiency
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English Full professional proficiency
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Catalan Native or bilingual proficiency
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Bio
Núria Rivera Cantos
I was at the Rakuten TV design team for a year with Xavi as a lead and I can say he is passionate about his job. He made me feel welcome in the team from the beginning. He is determined to have good communication with his team and to be empathetic but also demanding and very professional. I really enjoyed working with him.
Fabiana Cumia
Creative, precise and highly organised, Xavi is one of those team members which positive energy you definitely miss when he is not around.
Núria Rivera Cantos
I was at the Rakuten TV design team for a year with Xavi as a lead and I can say he is passionate about his job. He made me feel welcome in the team from the beginning. He is determined to have good communication with his team and to be empathetic but also demanding and very professional. I really enjoyed working with him.
Fabiana Cumia
Creative, precise and highly organised, Xavi is one of those team members which positive energy you definitely miss when he is not around.
Núria Rivera Cantos
I was at the Rakuten TV design team for a year with Xavi as a lead and I can say he is passionate about his job. He made me feel welcome in the team from the beginning. He is determined to have good communication with his team and to be empathetic but also demanding and very professional. I really enjoyed working with him.
Fabiana Cumia
Creative, precise and highly organised, Xavi is one of those team members which positive energy you definitely miss when he is not around.
Núria Rivera Cantos
I was at the Rakuten TV design team for a year with Xavi as a lead and I can say he is passionate about his job. He made me feel welcome in the team from the beginning. He is determined to have good communication with his team and to be empathetic but also demanding and very professional. I really enjoyed working with him.
Fabiana Cumia
Creative, precise and highly organised, Xavi is one of those team members which positive energy you definitely miss when he is not around.
Experience
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Rakuten TV
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Spain
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Entertainment
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100 - 200 Employee
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Brand & PR/Comms Operations Manager en Rakuten TV - EMEA
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Mar 2021 - Present
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Brand and Marketing Design Sr. Manager - EMEA
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Mar 2018 - Mar 2021
ROLE:- Marketing Design team Manager: leading a 8 members team (2 graphic designers, + 2 HTML, 3 Video producers, 1 internship), + additional external agencies and professionals for specific campaigns.______MGMT METHODOLOGIES:- CMS (Content Mgmt System) + DAM (Digital Asset Mgmt)- GANTT + SCRUM methodologies- KPI driven- Direct link between company and studios we use to work with. ______PROJECTS AND MAIN FUNCTIONS- Coordinate and manage EU marketing campaigns from multiple areas: B2B, affiliates, retail, partnerships, MarkComms, Social Media and Customer Service. - KPI driven project management + direct weekly report to CEO- Project Manager: Brand Upgrade at Rakuten TV, part of the Rakuten global strategy around the world across markets. - Project Manager: Rakuten TV services rebranding manager at Rakuten TV across EU markets and devices.- Project Manager: B2B and partnerships campaigns with FNAC, LG, Samsung, Mediamrkt, LaCAIXA, Telecable, Orange.- Project Manager: Rakuten Cinema concept and art direction, through external agency.
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EU Brand Manager
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Jul 2017 - Mar 2018
- Coordinate and manage EU marketing campaigns from multiple areas: B2B, affiliates, retail, partnerships, MarkComms, Social Media and Customer Service. - Develop briefs understanding backgrounds, strategies and KPIs, to develop creative concepts, implement them and launch it on deadline.- Global ReBrand coordinator (from Wuaki to Rakuten TV).- direct link between company and studios we use to work with.
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Brand Coordinator
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Oct 2015 - Jul 2017
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YouTube
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United States
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Technology, Information and Internet
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700 & Above Employee
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Freelance Marketing Manager
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Aug 2015 - Feb 2016
Marketing Manager (online and offline) strategist for the Youtube and Scott Free's mini-series "ZERO", directed by David Victori and produced by Ridley Scott and Michael Fassbender.I make the international online and offline strategy managing content and drawing a promotion map. Also I manage the social network. I build a way to aim the stablished goals after analyzing the market, targets and audience. Marketing Manager (online and offline) strategist for the Youtube and Scott Free's mini-series "ZERO", directed by David Victori and produced by Ridley Scott and Michael Fassbender.I make the international online and offline strategy managing content and drawing a promotion map. Also I manage the social network. I build a way to aim the stablished goals after analyzing the market, targets and audience.
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Unión de Cineastas
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Spain
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Movies, Videos, and Sound
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1 - 100 Employee
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Marketing, Social Media and Communication collaborator
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Feb 2015 - Jan 2016
Develop marketing and social media plan.Social netowrk and content marketing management. Develop marketing and social media plan.Social netowrk and content marketing management.
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Integrated Marketing Manager
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Feb 2014 - Sep 2015
Marketing agency for movies.On and offline marketing strategies.Product management.International focus. Marketing agency for movies.On and offline marketing strategies.Product management.International focus.
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Filmin
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Spain
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Movies, Videos, and Sound
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1 - 100 Employee
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STREAMS DAY & DATE Project Marketing Manager
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Mar 2014 - Dec 2014
Streams Day & Date Project international product Manager (France, Belgium, Germany, Bulgaria, Ireland), is an UE Europa Creativa MEDIA project to find different ways od exhibition and distribution.My functions were: to design, plan, implement and coordinate the complete marketing campaign for a simultaneous theatrical and VOD release of different european movies (A ciel ouvert, A bout du conte, Mes séances de lutte).Manage all the sources and resources to aim the qualitative and quantitative stablished goals.After each release, study each case and present the report to the company.
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Zentropa
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Denmark
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Movies, Videos, and Sound
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1 - 100 Employee
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Film Marketing and Production
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Jun 2013 - Jan 2014
Marketing and communication assistant for the movies: "Menú Degustació (Tasting Menu)""Les nenes no haurien de jugar a futbol" Marketing and communication assistant for the movies: "Menú Degustació (Tasting Menu)""Les nenes no haurien de jugar a futbol"
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Subtitling Manager
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Nov 2007 - Apr 2013
Locate, adapt, correct and synchronize subtitles for short and long-feature films, documentaries and TV Series, for their Theatrical, VoD and home-video release.In addition, material for international film festivals and premiere events.. Locate, adapt, correct and synchronize subtitles for short and long-feature films, documentaries and TV Series, for their Theatrical, VoD and home-video release.In addition, material for international film festivals and premiere events..
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Mora Donis Consultores Internacionales 2015
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Mexico
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Human Resources Services
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400 - 500 Employee
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Story Board artist
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Jan 2000 - Oct 2007
STUDIOS and AGENCIES who I work for as a freelance:-TBWA (Barcelona)-ARS XXI (Madrid)-The Mob (UK)-Atletico International (Barcelona)-Gripho (Madrid)-Via Digital-RTVE (Barcelona)-Via Digital-Free Your Mind (Madrid)-Ya.com---BRANDSFerroliCirsaSeatAllianz (german division)SmirnoffAdidasEl Pais AguilarEspasaCalle 13--- STUDIOS and AGENCIES who I work for as a freelance:-TBWA (Barcelona)-ARS XXI (Madrid)-The Mob (UK)-Atletico International (Barcelona)-Gripho (Madrid)-Via Digital-RTVE (Barcelona)-Via Digital-Free Your Mind (Madrid)-Ya.com---BRANDSFerroliCirsaSeatAllianz (german division)SmirnoffAdidasEl Pais AguilarEspasaCalle 13---
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Education
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ISDI
Master's degree, Digital Marketing, Social Media -
ESCAC
Master's degree, Film Business - International film marketing, sales and distribution strategies and business -
Institut Politènic Sant Ignasi
Técnico Superior, Imagen y fotografía