Experience

Media Idee Worldwide

• Pakistan
• Advertising Services
• 1 - 100 Employee

• Director Marcom

  • Dec 2019 - Present

  MI Worldwide | A Brand-First Digital Agency Empowering Brands Digitally https://miworldwideadvertising.com/ We’re A Brand-First Digital Agency that helps Digital Transformations of Brands and B2B Businesses to connect and enrich people’s lives. We develop creative experiences that connect our clients with their customers through the latest technology, strategy and marketing practices. We creatively humanize the brand through digital transformation; we crafted an emotional connection to create, develop and produce powerful, aesthetically attractive, and compelling Digital Assets from Websites, eCommerce, Apps, Gaming and Content to win their marketplace. We also collaborate with international and regional Advertising, PR and Media Network Agencies as their Digital Amplification Partners. Show less



CreativeCom

• United Arab Emirates
• Advertising Services

• Executive Director | Marcom Specialist

  • Jan 2020 - Present

  CreativeCom | Storytelling with a Purpose We create stories that build brand culture. We have crafted purpose-driven inspiring brand stories for leading global and regional brands being their storytelling partner to tell & sell their stories. Today’s marketing dynamics have revamped, and now only those brands driving with a meaningful brand purpose to craft unique brand stories and build their own brand culture will be able to lead the market. CreativeCom is now bringing international brand-building learnings & concepts in MENA & ASIA PACIFIC REGIONS to help regional brands on culture branding by partnering with European Culture Branding teams & Marcom Network to work on Brand Purpose Culture Manifesto and Purpose Driven Communications. That brings a global perspective into the branding process and brings the best of their worlds into our world as the team has been working across America & Europe with the world’s leading brands & companies. We specialize in Food & Beverage Beauty & Skin Care Personal & Health Care Fashion & Apparel Automotive & Agriculture Paints & Coatings Decorative & Durable Rural & Urban Lifestyle.We also have served clients in the Real Estate Technology and Retail Categories. And while we always love to leverage our expertise in those categories we believe we’re up for challenges of all shapes and sizes. We work with brands at every stage of their development from startups shaping a complete culture and to established brands realigning their purpose & positioning or launching new products that have a unique story to tell. Visit http://creativecom.co/ to review our manifesto, storytelling showreel, campaigns, packaging & branding solutions. CreativeCom ! Stories that create brand cultures. Let’s create winning brands together Show less



Multinational Agencies Network | MENA & Asia Pacific

• MENA

• Marcom Specialist | Advertising Leader

  • Jan 2006 - Dec 2019

  Having a diversified experience in Marketing, MarCom and Media has surely given me edge in managing a brand at macro level. The categories I have worked on sets me clearly apart from my peers and infused a diversified perspective in my profession beyond my stated scope of job description. As a business leader I have built up and managed national, regional as well as global operations, driven digital transformation, managed cultural and organizational change, seen companies through M&A processes, and provided brand management consultancy at executive level – all, to assure solid business growth both for agency and client organizations. The key trait that I have acquired and strengthened over time is to challenge the status quo to bring incremental dividends and thus eventually contributing towards further enhanced Brand Equity. I love to challenge myself as well as others to align on the most practical strategy that guarantees nothing but success. The same has been acknowledged and cherished by all my superiors, clients, peers and subordinates I have worked with. Show less