Wykidd Song
Co-Founder and Creative Director at AKINN- Claim this Profile
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English Full professional proficiency
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cantonese Professional working proficiency
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mandarin Limited working proficiency
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Bio
Dolores Au
Wykidd was my boss at Song & Kelly- first job right after graduating from university. He was an inspirational, creative soul who was always patient with the new staff. A kind, generous superior, he was happy to impart his skills and ingenuity to the young designers. He has groomed many talents in the two years I was fortunate enough to be his label's asst brand and retail manager. And it's with his encouragement and mentorship that set me pursuing my interest in fashion & lifestyle marketing comms.
Dolores Au
Wykidd was my boss at Song & Kelly- first job right after graduating from university. He was an inspirational, creative soul who was always patient with the new staff. A kind, generous superior, he was happy to impart his skills and ingenuity to the young designers. He has groomed many talents in the two years I was fortunate enough to be his label's asst brand and retail manager. And it's with his encouragement and mentorship that set me pursuing my interest in fashion & lifestyle marketing comms.
Dolores Au
Wykidd was my boss at Song & Kelly- first job right after graduating from university. He was an inspirational, creative soul who was always patient with the new staff. A kind, generous superior, he was happy to impart his skills and ingenuity to the young designers. He has groomed many talents in the two years I was fortunate enough to be his label's asst brand and retail manager. And it's with his encouragement and mentorship that set me pursuing my interest in fashion & lifestyle marketing comms.
Dolores Au
Wykidd was my boss at Song & Kelly- first job right after graduating from university. He was an inspirational, creative soul who was always patient with the new staff. A kind, generous superior, he was happy to impart his skills and ingenuity to the young designers. He has groomed many talents in the two years I was fortunate enough to be his label's asst brand and retail manager. And it's with his encouragement and mentorship that set me pursuing my interest in fashion & lifestyle marketing comms.
Experience
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AKINN
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Singapore
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Retail Apparel and Fashion
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1 - 100 Employee
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Co-Founder and Creative Director
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May 2019 - Present
AKINN – a new design brand that specialises in fashion, leveraging on the collaboration of renowned and upcoming designers with inspiring individuals to create limited and unique capsule collections. AKINN – a new design brand that specialises in fashion, leveraging on the collaboration of renowned and upcoming designers with inspiring individuals to create limited and unique capsule collections.
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overLock Design
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Singapore
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Design Director/Educator
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Jan 2017 - May 2019
Womenswear & Menswear Design and Management Studio Currently Lead mentor for Fashion Future 1.0 working with SPRING Singapore and Mercury PR. Mentoring SG fashion designers through the fundamentals of Fashion as a creative business. Womenswear & Menswear Design and Management Studio Currently Lead mentor for Fashion Future 1.0 working with SPRING Singapore and Mercury PR. Mentoring SG fashion designers through the fundamentals of Fashion as a creative business.
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MDIS
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Singapore
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Head of Fashion Design Faculty
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Jun 2016 - Nov 2016
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Anagram international ltd
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Hong Kong
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Senior Design / development manager Anagram womenswear
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Feb 2014 - Oct 2015
Managing a team of 6 designers and merchandisers. My roles stretched from conceptualizing, design, sourcing, planning, fittings, training and art direction for the brand. Starting with Spring '15 collection which took the brand +35% in sales year on year. Managing a team of 6 designers and merchandisers. My roles stretched from conceptualizing, design, sourcing, planning, fittings, training and art direction for the brand. Starting with Spring '15 collection which took the brand +35% in sales year on year.
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wkdesign
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11D Mount Sophia 02-23 Old School Singapore 228568
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Fashion / Creative Director
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Feb 2007 - Dec 2013
~Exclusive Dress Designer ~Ready To Wear - Womenswear and Menswear ~Corporate Styling / Branding and Design - Fashion retail and Creative Marketing ~Exclusive Dress Designer ~Ready To Wear - Womenswear and Menswear ~Corporate Styling / Branding and Design - Fashion retail and Creative Marketing
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Creative Director
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2000 - 2007
Song + Kelly21. Womenswear, Part of the CLUB21 Group, Fashion and Lifestyle purveyor 2000 - • Started Joint venture with CLUB21 and Created Song+Kelly21 • Opened shop in shop at Isetan Orchard 2001 - • Opened flagship store in Forum The Shopping Mall 2003 – • Doubled retail space at Isetan Orchard 2005 – • Opened Shop in Paragon Bangkok • Opened Shop in Parkson KLCC Kuala Lumpur 2007 – Left CLUB21 Song + Kelly21. Womenswear, Part of the CLUB21 Group, Fashion and Lifestyle purveyor 2000 - • Started Joint venture with CLUB21 and Created Song+Kelly21 • Opened shop in shop at Isetan Orchard 2001 - • Opened flagship store in Forum The Shopping Mall 2003 – • Doubled retail space at Isetan Orchard 2005 – • Opened Shop in Paragon Bangkok • Opened Shop in Parkson KLCC Kuala Lumpur 2007 – Left CLUB21
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Education
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1988 - 1991
Kingston University
BA Honours, Fashion and Textiles Design -
ACS
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