Advisor

• Aug 2023 - Present

Head of Marketing Operations and Strategy

• May 2021 - Present

Leading the global MOPS function operating at the intersection of PLG & PLS Leading the global MOPS function operating at the intersection of PLG & PLS

Director, Growth Operations

• Jun 2020 - May 2021

Director, Marketing Operations and SDRs

• Feb 2020 - Jun 2020

- Responsible for developing and deploying experimentation strategy focused on accelerating Mixpanel's transition from sales-led to product-led growth - Partnered with product team to develop and operationalize self service experience for startup customers - Collaborated with sales and product leadership teams to define and operationalize the ideal CX for high volume / low LTV customers - Developed targets and capacity plan for inbound SDR team and managed team to 106% quota attainment

Senior Manager Marketing Operations

• May 2019 - Feb 2020

- Winner of the CEO award for Marketer of the Year - Responsible for ensuring accurate data ingestion and synchronization between marketing, product and sales owned tools - Implemented Drift playbooks that increased pipeline contribution from $122,000 to $1,100,000 in a single quarter - Deployed attribution model and built out reporting templates that enabled channel-level ROI analysis

Manager, Global Marketing Operations

• Jun 2018 - May 2019

I managed TIBCO's Marketing Operations team which consisted of 7 people spread across 3 continents and 5 time zones. My team was responsible for enabling and influencing TIBCO's global go-to-market strategy. Some of the ways that we achieved that was though: - Full lifecycle communications - Data cleansing and augmentation - Lead scoring and routing - Lead nurture - Database segmentation - Full funnel reporting - Integrating MarTech solutions - Driving product… Show more I managed TIBCO's Marketing Operations team which consisted of 7 people spread across 3 continents and 5 time zones. My team was responsible for enabling and influencing TIBCO's global go-to-market strategy. Some of the ways that we achieved that was though: - Full lifecycle communications - Data cleansing and augmentation - Lead scoring and routing - Lead nurture - Database segmentation - Full funnel reporting - Integrating MarTech solutions - Driving product adoption - Marketing and sales alignment - Ensuring brand consistency

Marketing Operations Manager

• Nov 2017 - Jun 2018

- Managed a global team of 6 people across 5 time zones - Drove Marketing's GDPR compliance efforts for a database of 2.5m records - Implemented agile approach to project management - Led cross-functional alignment project with a global sales organization

Associate Marketing Operations Manager

• Jun 2017 - Nov 2017

- Worked with engineering and product management teams on data architecture strategy - Key POC for technical integration with Marketo of 1st and 3rd party data sources - Developed a highly-tokenized Marketo template library - Expanded and refined TIBCO’s nurture implementation - Implemented account based web personalization using Marketo & Optimizely - Developed educational materials and on-boarded 3 employees

Marketing Operations Specialist

• Aug 2015 - Jun 2017

- Built and administered a JIRA instance for entire Marketing department (200 users) - Led the development and rollout of nurture programs based on demographic & behavioral data - Created responsive email and landing page templates - Built global omni-channel campaigns in Marketo in 10+ languages - Leveraged Marketo email analytics to improve deliverability and sender score - Set-up and hosted webinars within WebEx, ReadyTalk and Zoom - Optimized operations processes to reduce… Show more - Built and administered a JIRA instance for entire Marketing department (200 users) - Led the development and rollout of nurture programs based on demographic & behavioral data - Created responsive email and landing page templates - Built global omni-channel campaigns in Marketo in 10+ languages - Leveraged Marketo email analytics to improve deliverability and sender score - Set-up and hosted webinars within WebEx, ReadyTalk and Zoom - Optimized operations processes to reduce throughput time - Worked closely with demand generation, web, digital, creative and product marketing teams to develop intriguing and cohesive marketing materials

Marketing Execution Lead

• Jun 2015 - Aug 2015

- Managed and executed end-to-end marketing campaigns within the Naehas Platform - Acted as a client relationship manager on a daily basis - Responsible for implementation of a streamlined file management system - Created and updated templates used for non-direct mail and direct mail marketing - Trained new employees and developed documentation of all common workflows - Developed best practices documentation - Managed and communicated software bugs with engineering team -… Show more - Managed and executed end-to-end marketing campaigns within the Naehas Platform - Acted as a client relationship manager on a daily basis - Responsible for implementation of a streamlined file management system - Created and updated templates used for non-direct mail and direct mail marketing - Trained new employees and developed documentation of all common workflows - Developed best practices documentation - Managed and communicated software bugs with engineering team - Managed campaign prioritization and team resource allocation - Oversaw data cleanup and conditional logic implementations - Validated data and reviewed dozens of proofs weekly for accuracy

Marketing Execution Specialist

• Jul 2014 - Jun 2015

- Validated data and reviewed dozens of proofs weekly for accuracy - Created and updated templates used for non-direct mail and direct mail marketing - Communicated issues discovered both internally and externally to engineering team - Communicated directly with clients on a day-to-day basis to handle ad-hoc requests

Freelance Web Designer

• Jul 2013 - Jul 2014

- Made updates to both the HTML & CSS of web pages - Created website subpages both from existing templates as well as from scratch - Created web optimized assets and updated existing creative material to be web friendly - Communicated best web practices and suggestions for a more cohesive user experience - Made updates to both the HTML & CSS of web pages - Created website subpages both from existing templates as well as from scratch - Created web optimized assets and updated existing creative material to be web friendly - Communicated best web practices and suggestions for a more cohesive user experience

Marketing Intern

• Aug 2012 - Jun 2014

- Coordinated dispersal of marketing collateral - Developed social media content - Coordinated artist hospitality for internationally acclaimed musicians - Coordinated dispersal of marketing collateral - Developed social media content - Coordinated artist hospitality for internationally acclaimed musicians