Digital Marketing Manager

• Jun 2021 - Present

Freelance Graphic Designer / Marketer

• Jan 2016 - Present

Digital Marketing Manager

• Jul 2020 - Jun 2021

Senior Marketing Coordinator

• Jul 2019 - Jul 2020

- Ensure successful marketing initiatives and strategy is passed through all applicable clients- Train interns and marketing team on tools, strategy and report analysis- Communicate the goals, strategy, challenges, and successes to marketing and creative directors- Discover optimizations to improve ROAS, Cost Per Conversion, and other important digital KPIs

Marketing Coordinator

• Jul 2018 - Jul 2019

Managed multi-channel campaigns focused on increasing engagement, building brand awareness, and improving e-commerce performance. Involved in our social media team we increased engagement on accounts of over 300K followers. Using a variety of email service providers, I developed complex email marketing structures complete with personalized messages, automated flow campaigns, and product-specific promotional campaigns.Some of my creative responsibilities included: - Design digital assets for social media, email, banner ads, and landing pages- Collaborate in brainstorms with UX, UI, and graphic designers and creative team members- Writing and editing copy for blogs, emails, social media content- Constructed creative briefs for the creative director and other designers

Marketing Assistant

• Dec 2017 - Jul 2018

- Developed social media content and created a posting schedule- Scheduled and prepared for weekly marketing calls- Created detailed reports of important KPIs.- Collaborated with creative department with creative briefs and in developing marketing assets.

SEO / Digital Marketing - Intern

• Aug 2017 - Dec 2017

- Developed Search Engine Result Page (SERP) ranking reports. - Analyzed and improved clients' KPIs using Google Analytics. - Assisted Social Media Department with graphic design and content prep.- Communicated with clients on website improvements focusing on improving SEO and organic traffic.- Created, edited, and proofread content to improve consumer engagement. - Developed Search Engine Result Page (SERP) ranking reports. - Analyzed and improved clients' KPIs using Google Analytics. - Assisted Social Media Department with graphic design and content prep.- Communicated with clients on website improvements focusing on improving SEO and organic traffic.- Created, edited, and proofread content to improve consumer engagement.

Office Administration and Sales Associate

• May 2015 - Aug 2017