UX Researcher

• Sep 2022 - Present

HoneyBook is the leading financial and business management platform for solopreneurs and freelancers. Founded in 2013, HoneyBook has received over $248M in funding from Citi Ventures, Norwest Venture Partners, Aleph, Vintage Investment Partners and Hillsven Capital. As of May 2021, Honeybook became a startup unicorn valued at over $1B, and is valued at over $2B today. HoneyBook is the leading financial and business management platform for solopreneurs and freelancers. Founded in 2013, HoneyBook has received over $248M in funding from Citi Ventures, Norwest Venture Partners, Aleph, Vintage Investment Partners and Hillsven Capital. As of May 2021, Honeybook became a startup unicorn valued at over $1B, and is valued at over $2B today.

Founder, UX Researcher & Strategist

• Jan 2020 - Present

WeAlign to address a critical gap in the US healthcare market, access to Vestibular Rehabilitation Therapy –a leading treatment for vestibular dysfunction. Utilizing quantitative and qualitative measures, WeAlign delivers rehabilitation in an accessible, gamified format. • Designed, recruited, and conducted user research to identify and address pain points and opportunities from product ideation to optimization. • Cross functionally collaborated to design and test the MVP with software engineers to optimize usability and workflows. Select Research & Enterprise Awards for WeAlign • Won 2nd place (£10,000) for research at the annual Women Entrepreneurs competition at Imperial College of London funded by BP after a 6-month accelerator program. The jury included NHS and BP judges. • One of 32 Young Innovators in the UK awarded the Young Innovators Award 2020/21. Award Includes a £5,000grant, tailored business support, and a living allowance sponsored by Innovate UK • Helen Hamlyn Design Award Shortlisted, 2020 Outstanding projects for improving quality of life Show less

Community Lead

• Feb 2021 - Aug 2022

Applied is a B2B SaaS start-up on a mission to decrease bias in hiring based on Behavioral Science. • Led qualitative and quantitative research and strategy to optimize the community experience. • Collaborated closely with our behavioral scientist to grow the Applied community with commercial, customer success, and product teams. • Designed & Executed cross-functional end-to-end user research (journey maps, interviews, research reports, wire-frames) to prioritize projects for an accessible community journey. • Compellingly communicated data to a large group of executive stakeholders resulting in 30% of customer acquisition. • Designed, Facilitated, and Project Managed the Applied Academy, a 4 module e-learning curriculum to empower professionals to decrease bias in hiring. • Led cross-functional remote workshops•Advocated for customer needs and designed, facilitated, and presented the 30-day hiring challenges to connect diversity & hiring professionals Show less

Young Innovators Award Programme 2020/2021

• Dec 2020 - Dec 2021

Enterprise & User Research Mentor

• Feb 2020 - Mar 2021

After winning 2nd prize for 2022 We innovate, I shared my expertise to coach the 2021 finalist. - Pitching - Deck Design - USP/ Value Propositions - User Research/ Market Research After winning 2nd prize for 2022 We innovate, I shared my expertise to coach the 2021 finalist. - Pitching - Deck Design - USP/ Value Propositions - User Research/ Market Research

User Experience Researcher

• Jul 2020 - Aug 2020

Chatsie aims to make phones accessible to all users. • Conducted semi-structured interviews and retrospective probing to increase accessibility to the Chatsie phones and mobile app. • Focused on Usability Testing, Workflow, Features, UI, and Market Fit. • Insights were created into a Research Summary Report and resulted in a product pivot for targeted market fit Chatsie aims to make phones accessible to all users. • Conducted semi-structured interviews and retrospective probing to increase accessibility to the Chatsie phones and mobile app. • Focused on Usability Testing, Workflow, Features, UI, and Market Fit. • Insights were created into a Research Summary Report and resulted in a product pivot for targeted market fit

Service Designer

• Aug 2019 - Sep 2019

• Realized the vision of a national supermarket for sustainable innovation with new products and services. • Identified market opportunities to promote healthier and sustainable lifestyles. • Generated 75 innovative ideas to re-direct and re-brand a national supermarket to achieve healthier and more sustainable product offerings. • Realized the vision of a national supermarket for sustainable innovation with new products and services. • Identified market opportunities to promote healthier and sustainable lifestyles. • Generated 75 innovative ideas to re-direct and re-brand a national supermarket to achieve healthier and more sustainable product offerings.

Head Art Teacher

• Jun 2018 - Aug 2018

I supported students aged 5-18 to realise their academic achievement goals. I delivered life-skills, college and career training and employment skills, and provided emotional-social support to achieve holistic, purposeful growth. I reported to the Director to create summer curriculums in STEAM, science, technology, art, engineering, and math. I supported students aged 5-18 to realise their academic achievement goals. I delivered life-skills, college and career training and employment skills, and provided emotional-social support to achieve holistic, purposeful growth. I reported to the Director to create summer curriculums in STEAM, science, technology, art, engineering, and math.

Spring Intern

• Mar 2018 - Aug 2018

Bole Road is a New York design studio that designs home decor handwoven in Ethiopia. I designed a visualised packaging manual to optimised packaging logistics to be tailored for each product. I also engineered custom shipping and packaging for projects. https://boleroadtextiles.com/ Bole Road is a New York design studio that designs home decor handwoven in Ethiopia. I designed a visualised packaging manual to optimised packaging logistics to be tailored for each product. I also engineered custom shipping and packaging for projects. https://boleroadtextiles.com/

Studio Assistant

• Aug 2016 - Aug 2018

Support the production of sculptures, and evolved personal design and artist skills through physical mediums as well as book keeping. Support the production of sculptures, and evolved personal design and artist skills through physical mediums as well as book keeping.

Arts Coordinator

• Aug 2016 - Jul 2018

I utilised art projects and experiences to bring together adoptive families through the challenges of relationship building and adoption-led activities. I directed art experiences to foster self-esteem, broaden multicultural and diverse learning and facilitate a safe environment for adoptive parties to bond. I also supported the training of teams in art-lead therapeutic sessions. • Directed the art experiences to foster self esteem and broaden the understanding of adoption, multiculturalism, and identity. • Involvement with the training of interns. Show less

Extended Day Assistant

• Mar 2016 - Aug 2016

A key part of the after-school programme, I supported students aged 3-12 in play-led learning activities – with a key focus on art. I created an expressive, open environment for students to self-express via art. A key part of the after-school programme, I supported students aged 3-12 in play-led learning activities – with a key focus on art. I created an expressive, open environment for students to self-express via art.

Teaching Assistant

• Sep 2015 - Aug 2016

I adapted teaching practices to student ages and abilities to maximise learning potential, and supported classroom behaviour strategies. I demonstrated cohesive teamwork and collaborative skills in supporting a diverse and progressive teaching team. I adapted teaching practices to student ages and abilities to maximise learning potential, and supported classroom behaviour strategies. I demonstrated cohesive teamwork and collaborative skills in supporting a diverse and progressive teaching team.

Artist in Residence

• Jun 2015 - Jul 2015

I evolved as an artist within the social practice and art collaborative. I specialised in public art installations that challenged social norms, and contributed art pieces for various pop-ups for the 10th anniversary year. I evolved as an artist within the social practice and art collaborative. I specialised in public art installations that challenged social norms, and contributed art pieces for various pop-ups for the 10th anniversary year.

Teaching Assistant

• Jul 2013 - Aug 2014

• NYSSSA is a pre-college programme that immerses high schoolers in a rigorous college experience. • Co-taught Installation, figure drawing and traditional drawing art classes, and created lesson plans, lectures and reports. • NYSSSA is a pre-college programme that immerses high schoolers in a rigorous college experience. • Co-taught Installation, figure drawing and traditional drawing art classes, and created lesson plans, lectures and reports.

Teacher

• Sep 2012 - Dec 2012

I created immersive environments that facilitated self-expression in students. I hosted figure drawing classes, set design and production programs, and project managed students in the creation of a permanent mural in the cafeteria. I created immersive environments that facilitated self-expression in students. I hosted figure drawing classes, set design and production programs, and project managed students in the creation of a permanent mural in the cafeteria.

Exhibition Design Intern

• Jun 2012 - Jul 2012

Supported the events and exhibitions team in the planning and development of various art shows. I was hands-on with the creation of exhibition designs in Adobe Photoshop, organised art-show employees and shadowed the Exhibition Director. Supported the events and exhibitions team in the planning and development of various art shows. I was hands-on with the creation of exhibition designs in Adobe Photoshop, organised art-show employees and shadowed the Exhibition Director.