Experience

MUSE COMMUNICATIONS LIMITED

• Account Director

  • Nov 2012 - Present

  As the Account Director, I work across multiple lines of the account, developing and executing solutions that help our Clients to grow their business and gain market share. The incumbent leads the account team from strategy development to solution delivery. Manage overall agency /client relationship providing strategic input while guiding teams towards the achievement of client objectives Create effective digital strategies and work collaboratively with the planning and creative teams to develop and execute digital strategies agency functional areas; including print & digital production, media, research and data Excellent oral and written communication skills. Key client:  Pingan Bank Private Banking  Plaza 66  Exxonmobile  Jotun  SAE International  Reel  Zhengda Plaza Show less



Shanghai home expo

• China
• Furniture
• 1 - 100 Employee

• PR Manager

  • Oct 2011 - Oct 2012

  I am responsible for the whole company’s PR activities, including event promotion and media relations. We have two brands to maintain, one is 剪刀石头布 and the other is the high luxury import furniture brand TIAMANTTI. Events, like CRM and grand opening events, are designed to build the brand image with the public and focus on high, top targets. Among the media activities, I am responsible for EPR including the weibo /BBS/SEO and more online media maintenance. Retainer Experience:  Composing press release and articles for new collections, brand history and development to magnetize media exposure  Partnering with leading media: identifying the topics and administering the photo shooting to ensure the maximum exposure and editorial coverage with the media  Managing the EPR initiatives: brand official Weibo maintenance, BBS topics management, and collaboration with Key Opinion Leaders (KOLs)  Generating monthly and annual PR reports  Maintaining good relationship with media for future cooperation  Handling media requests and inquiries, and brand crisis Show less



MUSE PR company

• Event manager

  • Aug 2009 - Aug 2011

  Industry: Public Relations So far I am involved in the end to end deliverables on all projects of various brands. Start from taking brief from clients directly, leading the whole team and control all suppliers. I also take the lead role of activities and events on-site. And I am familiar with most high-end brands’ requirements, expectations and standards. The types of events I have worked on are large corporate conferences, gala dinners, government meetings, exhibitions, etc. For media parts, I also have a good long relationship with the different media and keep updating of the information. I have served :  Watches:SIHH Genovese watch exhibition/FP Beijing Opening/GC Beijing opening/Bregues Ningbo & Beijing opening……  Real Estate Industy: Shimao Group CRM&VIP Beijing2010•Shanghai2009/2010•Tianjing2010•Hangzhou2010•Fuzhou2009•Chengdu2011/Shui on XTD 2010 whole year events/ Shui on KIC Christmas event;  Luxury Brands:Lancel Exhibition and Media Launch2009~2010/ /Cole Haan exhibition and Media Launch/Wellendorff Beijing Opening/Azimut Yacht exhibition  Fast fashion：C&A store opening and media Launch 2009~2011/Shanghai•Beijing•Shengyang•Ningbo•Zhengzhou•Changsha•Wuhan•  Others: VOGUE Events /Jotun VIP Expo Shanghai/Miele Grand Opening/BOCI Show less