Wongsakorn (Joe) Tharonnitiwong
Regional Director of Media at Mediatropy Digital Agency- Claim this Profile
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Thai Native or bilingual proficiency
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English Native or bilingual proficiency
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Japanese Limited working proficiency
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Bahasa Indonesia Elementary proficiency
Topline Score
Bio
Credentials
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Complete Introduction to Google Data Studio by IanLittle John
UdemyJun, 2020- Nov, 2024 -
The Complete Guide to Retargeting by AdVenture Media
UdemyJun, 2020- Nov, 2024 -
Ultimate Google Ads Training 2020: Profit with Pay Per Click by AdVenture Media
UdemyJun, 2020- Nov, 2024 -
Google Tag Manager Training Course - From Zero to Hero by Anil Batra
UdemyMay, 2020- Nov, 2024 -
Microsoft Excel - Data Analysis with Excel Pivot Tables by Maven Analytics
UdemyMay, 2020- Nov, 2024 -
Search Ads 360 Certification Exam
GoogleJun, 2020- Nov, 2024 -
Google Analytics Individual Qualification
GoogleMay, 2020- Nov, 2024 -
Campaign Manager Certification Exam
GoogleApr, 2020- Nov, 2024 -
Display & Video 360 Certification Exam
GoogleApr, 2020- Nov, 2024 -
Google Ads Display Certification
GoogleMar, 2020- Nov, 2024
Experience
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Mediatropy Digital Agency
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Singapore
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Advertising Services
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1 - 100 Employee
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Regional Director of Media
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Oct 2021 - Present
Reporting directly to the CEO & Co-founder and overseeing a Digital Media team at a regional level from media plan to all levels of executions to maximize the results for all the clients across at a regional level. Reporting directly to the CEO & Co-founder and overseeing a Digital Media team at a regional level from media plan to all levels of executions to maximize the results for all the clients across at a regional level.
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Pomelo Fashion
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Thailand
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Retail Apparel and Fashion
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200 - 300 Employee
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Regional Performance Marketing Associate Manager
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Mar 2021 - Sep 2021
Reported under CMO and VP of Online Marketing, managed and oversaw Performance Marketing team at a regional level from media plan to all executions to maximize the ROI of the paid advertising in all the channels for Pomelo Fashion at a regional level with the monthly budget of more than USD $600,000 per month. • Maximized the ROI for all the paid channels, Affiliate Marketing and App Marketing• Monitored to achieve the eCommerce monthly revenue target, and optimizing for the highest results based on campaign's KPIs such as ROAs, CIR, CAC, app installs, CPI, traffic, and engagement• Highly experienced in full-funnel approach strategy across major paid advertising channels such as Google Ads, Facebook Ads, DSPs (Programmatic Buying), etc. with an additional experience of 3rd party serving ads creation and implementation via Campaign Manager (Previously called DCM)• Planned a media plan or spending strategy to maximize the results and to hit the monthly target• Provided paid digital advertising solutions of best practices for the Creative and Editorial team
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Elixus Agency
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Malaysia
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Advertising Services
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1 - 100 Employee
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Senior Digital Performance Marketing Specialist
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Jul 2020 - Feb 2021
Collaborated with the Account Management team, Social Media team, Web Development team, and Design team to managing, optimizing and executing digital performance-driven marketing accounts across the APAC region for our clients including Thailand, Indonesia, Singapore, and many more.• Ensured all the handling accounts launch timely and optimizing for the highest results based on the client's KPIs including engagement, traffic, conversions, and app installs• Highly experienced in Google Ads, Facebook Ads Manager, DSPs, and 3rd party tracking• Experienced in CPAS or collaborative ads and Shopping Ads • Experienced in digital media buying including audience networks and private marketplace• Designed conversion tracking journey for the clients• Prepared media plan and design the sales funnel for the clients• Provided digital solutions for both internally and externally• Supporting the client with proven analytical results on a weekly, monthly, and yearly basis alongside the next steps and recommendations
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PHAR Partnerships
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United Kingdom
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Advertising Services
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1 - 100 Employee
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Regional Digital Media Buyer & Ad Operations
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Jan 2018 - Jun 2020
Collaborated with the Sales team, 3 teammates, and 3 managers to managing and optimizing all the digital media campaigns for nine office locations including United Kingdom, Singapore, Malaysia, Indonesia, Thailand, Philippines, India, Vietnam, and China. • Understood the digital offering of PHAR Partnerships and the Thai digital landscape• Gave the clients with Regional Sales to provide digital solutions• Experienced in both optimizing for clicks and conversion campaigns both B2B and B2C• Ran digital campaigns via the DSPs, Google Marketing Platforms, Facebook Ad Managers, and many more• Ensured all the digital campaigns launch timely and completed delivery on schedule as contracted• Created digital media proposals for the Sales Team to propose to the clients• Assisted all the digital related queries• Worked closely with the wider APAC team for regional campaigns• Maximized 40% of profits by reducing digital advertising budgets while delivering high-quality results to clients• Successfully set up new digital products for Philippine Airlines• Supported the Regional Sales by preparing digital asset data, weekly forecast inventory reports, and digital campaign reports for all offices in 9 countries• Achieved and exceeded specific target goals of campaigns’ advertising and marketing• Assisted Regional Sales in finding qualified B2B leads and prepared pitch decks in Sales meetings and post-sale follow up• Conducted digital product marketing research and created executional guide for the Regional Sales
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Fungjai
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Thailand
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Music
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1 - 100 Employee
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Event Management Intern
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Oct 2017 - Nov 2017
Collaborated with a team of 12 people to manage and organize the company’s events including conferences, concerts, seminars. Responsible for coordinating planning the events with the event, PR, and marketing team and maintaining the relationship with the relevant partners. • Was a part of a dynamic, fast-paced, and growing environment where everyone makes an impact.• Ensured all the events plans have to be executed within the limited time.• Faced, negotiated, and communicated with the artists, venue’s owners, and the relevant partnerships of the brand such as JOOX Music Thailand, Chang Beer, Show DC, Grab, etc.• Supported the team to optimize the plans by data collecting in order to improve the team’s performance.
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Founder / Lead
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Sep 2013 - Oct 2017
Led and formed the eleven people team of international members from Indonesia, South Korea, India, Japan, Vietnam, Singapore, Taiwan, and Nepal to organize 30+ clubbing events, two live music concerts, and one music festival for the past four years since 2013 during his college years in Japan. Today, Prototype - Japan is still operated under the name of the 2nd generation group "Syndicate - Japan" with the 2nd generation team leader and members. All the rights in decision making and coordinating have transferred to a 2nd generation leader since Oct 2017.• Gained popularity all across Oita Prefecture within 3 months after the organization was founded with 4,000,000 Japanese Yen annual income for the past four years.• Organized Beppu’s charity music event for Kumamoto’s earthquake relief in 2016 “Beppu Love Festival” taken the order from Beppu’s city mayor.• Faced, negotiated, and built up the relationship with 15+ partners and the customers including the Beppu City's Mayor, Redbull, famous venue's owners, etc.• Planned and executed the marketing campaign with the marketing team. • Optimized online marketing campaign on all social media platforms and Google Adwords.• Interviewed and processed the recruitment of the new employees.• Supervised all staffs’ performance and set the task for all departments in the organization including accounting/finance, marketing, graphic designer, photographer, VJ (Visual Jockey), and DJs.
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Education
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2013 - 2017
Ritsumeikan Asia Pacific University
Bachelor of Business Administration (BBA), Strategic Management & Organization
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