Experience

Catapult

• Australia
• Software Development
• 300 - 400 Employee

• Senior Director, Data & Analytics

  • Nov 2020 - Present

  Boston, Massachusetts, United States Established analytical standards and processes for global $62M sports technology company. Instituted data architecture and standards for functional and business performance measurement. ◙ Led construction of a central data warehouse and corporate reporting framework. Launched interactive visualizations for reporting and enabled direct data access. ◙ Steward for addressable market framework and quantification of market value and strategic initiatives. ◙ Established corporate metric… Show more Established analytical standards and processes for global $62M sports technology company. Instituted data architecture and standards for functional and business performance measurement. ◙ Led construction of a central data warehouse and corporate reporting framework. Launched interactive visualizations for reporting and enabled direct data access. ◙ Steward for addressable market framework and quantification of market value and strategic initiatives. ◙ Established corporate metric program, covering all business levels - executive through managers, enforcing metric-based decision making across the organization. Show less



Wendy Steckler Photography

• Small Business Owner

  • Jan 2018 - Present

  Hollis, NH ◙ Owner of small business marketing and merchandising prints and cards via online, wholesale and art market channels. ◙ Featured artist representing New Hampshire in State Senator marketing materials.



Skillsoft

• United States
• E-Learning Providers
• 700 & Above Employee

• Vice President, Business Intelligence

  • Apr 2017 - Oct 2020

  Nashua, NH ◙ Led an enterprise function to provide strategic insights and fact-based recommendations to executive leadership team. ◙ Led construction of central data warehouse and established foundation for single-source of truth. ◙ Instituted master data governance program and standardized data models. Led vendor negotiations for data enrichment program. ◙ Launched interactive visualizations for enterprise reporting. ◙ Leading a team of six data engineers, visual design and data… Show more ◙ Led an enterprise function to provide strategic insights and fact-based recommendations to executive leadership team. ◙ Led construction of central data warehouse and established foundation for single-source of truth. ◙ Instituted master data governance program and standardized data models. Led vendor negotiations for data enrichment program. ◙ Launched interactive visualizations for enterprise reporting. ◙ Leading a team of six data engineers, visual design and data science experts. ◙ Inaugural member of analytical team, establishing a new corporate function. ◙ Introduced churn-likelihood scoring and end-user segmentation classifications based on machine learning. Led change-management efforts to incorporate into account management practices. ◙ Provided data driven analysis and recommendations to Chief Financial and Revenue Officers on customer acquisition and retention strategies. Show less



Comcast

• United States
• Telecommunications
• 700 & Above Employee

• Director - Enterprise Business Intelligence

  • Sep 2015 - Apr 2017

  Manchester, NH ◙ Led applied analytics initiatives that drove critical business decisions and data-centric decision making throughout the organization. ◙ Principal liaison to EBI leadership on analytical product development and change management.



Epsilon

• Advertising Services
• 700 & Above Employee

• Director of Analytics

  • Sep 2014 - Sep 2015

  Wakefield, MA ◙ Led analytics team for Johnson and Johnson CRM account. ◙ Designed and measured digital multivariate tests to drive acquisition, engagement and retention in 3 million subscriber base leveraging cross-channel and cross-brand tactics. ◙ Increased account revenue by $120K through expanding analytics scope. ◙ Managed team of four analysts.



SAS

• United States
• Software Development
• 700 & Above Employee

• Senior Industry Consultant

  • Jun 2005 - Sep 2014

  Middleton, MA ◙ June 2005 - May 2009 as Retail Industry Consultant, advising customers on industry planning best practices. Professional Services, gathering requirements and customizing software installation. ◙ May 2009 - Oct 2013 as Provisional Product Manager, assisting core product management team with requirements gathering and prioritizing efforts to adding analytics to the newest version of the Retail Planning suite. ◙ Oct 2013 - Sept 2014 as Merchandise Analytics Lead, managing… Show more ◙ June 2005 - May 2009 as Retail Industry Consultant, advising customers on industry planning best practices. Professional Services, gathering requirements and customizing software installation. ◙ May 2009 - Oct 2013 as Provisional Product Manager, assisting core product management team with requirements gathering and prioritizing efforts to adding analytics to the newest version of the Retail Planning suite. ◙ Oct 2013 - Sept 2014 as Merchandise Analytics Lead, managing development of four new analytical offers that identify customer and merchandise business insights. Show less