Wrik Basu

AVP-Data Science Lead at Kotak Cherry
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Contact Information
us****@****om
(386) 825-5501
Location
Mumbai, Maharashtra, India, IN

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Experience

    • India
    • Financial Services
    • 1 - 100 Employee
    • AVP-Data Science Lead
      • Sep 2021 - Present

      Kolkata, West Bengal, India 1) Setting up a Data engineering and Data Science team 2) Ideating different data pipelines to create customer - 360 3) Integrated Adobe analytics and clevertap in the organization for various user tracking and studying user journey 4) Deployed 3 ML models which are used in Target campaigns every via costly channels 5) Helping Business with various hypothesis testing and Deep-dive analysis on Business growth and customer churn

    • India
    • Banking
    • 700 & Above Employee
    • Assistant Vice President - DS Lead
      • Jun 2020 - Sep 2021

      Mumbai, Maharashtra, India - Prediction and Targeting customers for Whatsapp adoption- End to End development and deployment of ML Model s in customer experience domain - Leading a tech team for creating different dashboards and visualization for C-Suit and Business Heads on different customer touch points/issues/ - Optimising FCR/STP issues with various A/B testing and deepdives

    • India
    • Banking
    • 700 & Above Employee
    • Senior Manager
      • Sep 2018 - Jun 2020

      Mumbai Area, India Leading Datascience Squad for Bank's Asset Vertical(HL,LAP,PL) ,HR department and alternate channels(ATM) - End to end Model development and deployment of various scorecards (Application and behavioral) impacting sourcing of quality customers and rationalization of exits and cross-sell - End to end prediction of cash to be uploaded in ATM across bank's network resulting in 90% reduction in cash outs and dead cash

    • Manager
      • May 2016 - Aug 2018

      Mumbai Area, India Data Scientist with 5 years of experience in delivering machine learning & predictive models across verticals /business in (Credit Risk, HR , Operations )

    • India
    • IT Services and IT Consulting
    • 700 & Above Employee
    • Senior Business Analyst
      • Jun 2014 - May 2016

      Bengaluru Area, India Worked on end to end Demand Forecasting, Market Basket analysis and optimisation for retailers and Manufacturer Delivering Analytical solutions to worlds biggest market research company in Retail domain for China and Taiwan region.

    • ASSOCIATE ANALYST ,KRC
      • Oct 2013 - May 2014

      Bangalore, India My work deals with data cleaning ,analysis, Data mining, statistical analysis and Modeling with secondary and primary data.( ANOVA, MANOVA,ANCOVA, REGRESSION, lOGISTIC REGRESSION, DISCRIMINANT ANALYSIS, CLUSTER ANALYSIS , FACTOR ANALYSIS- are part of my work)

Education

  • University of Calcutta
    Master's degree, Economics
    2011 - 2013
  • Ramakrishna Mission Residential College
    Bachelor of Science - BS, Economics Statistics Mathematics
    2008 - 2011
  • south point high school,Nava nalanda
    1993 - 2008

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