Brand Manager

• Jan 2022 - Present

Create a brand voice and co-create a company mission statementManage all marketing/ advertising strategies and proof all content created by third-party agencies Set goals and KPIs for marketing and advertising campaignsCommunicate current brand performance to stakeholders and CEOOversee the organization of a branded content shoot to tell the brand story visuallyStrategize targeting and write copy for Facebook Ads Replenish Amazon FBA inventoryCreate and implement a checklist for new product SKUs Write and send SOW to third-party agencies for website updates/ packaging updates

Marketing Specialist

• Sep 2021 - Jan 2022

Create and implement Amazon PPC “brand defense” campaigns to run at an average ROAS of 8Activate the brand's Facebook Business Manager account to use Facebook Ads ManagerCommunicate national ad campaign KPIs to CEO Strategize and implement key email automation flows to Shopify using KlaviyoWrite and proof-read Amazon listing copy for legal guidelinesWrite and publish FAQ page to Shopify storefrontCreate and manage sampling strategy at multiple events to increase brand awareness

Social Media Manager

• Jul 2021 - Sep 2021

Post branded content on Instagram, Facebook, and Youtube using HootsuiteUpdate all written content in bio’s to match updated legal copyBuilt relationships with influencers and affiliates to promote products at no costEngaged with customers by answering questions and clarifying product useImplement an influencer marketing campaign with a $5,000/ month budget to increase brand awarenessImplement a subscription box marketing campaign to sell units and increase brand awareness

Marketing Associate

• Apr 2021 - Sep 2021

Tech Support

• Jan 2019 - May 2021

Solve software issues and set up hardware service for Apple products. Solve software issues and set up hardware service for Apple products.

Sales And Marketing Intern

• May 2018 - Aug 2018

Create a Facebook ad campaign to increase premium subscription users Format and send a Mailchimp email campaign to reduce the customer churn rate Interpret data from Youtube analytics and present findings to the executive team to decide on an optimal video format Storyboard, and co-produce a video for Youtube to reveal the theme of the month Create an SEO-specific blog post, using WordPress, to drive traffic to the website Create a Facebook ad campaign to increase premium subscription users Format and send a Mailchimp email campaign to reduce the customer churn rate Interpret data from Youtube analytics and present findings to the executive team to decide on an optimal video format Storyboard, and co-produce a video for Youtube to reveal the theme of the month Create an SEO-specific blog post, using WordPress, to drive traffic to the website