Experience

WKND Digital

• United States
• Advertising Services
• 1 - 100 Employee

• Managing Partner | Chief Growth Officer

  • Jan 2023 - Present

  Sacramento, California, United States

• Chief Growth Officer | WKND Digital

  • Jun 2022 - Mar 2023

  Sacramento County, California, United States


WKND Investments
• Manufacturing
• Managing Partner

  • Jan 2023 - Present


My Nerdy Needs

• Retail Apparel and Fashion

• Marketing Director

  • Jul 2017 - Present

  Coeur d'Alene Idaho Key Responsibilities and Achievements: Pioneered the conception and growth of MyNerdyNeeds, recognizing the immense potential of DTC marketing to reach and engage with a global customer base. Developed a unique brand identity, seamlessly blending stylish designs with elements of geek culture, capturing the imagination of our target audience and standing out in the industry. Engineered and managed a state-of-the-art e-commerce platform, leveraging advanced technologies and… Show more Key Responsibilities and Achievements: Pioneered the conception and growth of MyNerdyNeeds, recognizing the immense potential of DTC marketing to reach and engage with a global customer base. Developed a unique brand identity, seamlessly blending stylish designs with elements of geek culture, capturing the imagination of our target audience and standing out in the industry. Engineered and managed a state-of-the-art e-commerce platform, leveraging advanced technologies and user-centric design to deliver an exceptional online shopping experience. Deployed data-driven marketing techniques, leveraging analytics and customer insights to craft highly targeted campaigns, personalized recommendations, and dynamic pricing strategies. Implemented cutting-edge social media and influencer marketing strategies to amplify brand visibility, cultivate an engaged community, and drive customer acquisition. Utilized innovative retargeting and remarketing techniques to optimize conversion rates, boost customer retention, and maximize lifetime customer value. Spearheaded the development of immersive virtual and augmented reality experiences, allowing customers to visualize and customize their purchases, enhancing engagement and satisfaction. Embraced marketing automation tools and machine learning algorithms to streamline processes, enhance personalization, and improve operational efficiency. Fostered strategic partnerships with tech platforms, digital agencies, and marketing experts to stay at the forefront of DTC marketing trends and leverage emerging opportunities. Led a cross-functional team of digital marketing professionals, fostering a culture of innovation, collaboration, and continuous learning. Show less



Common Thread Collective

• United States
• Advertising Services
• 1 - 100 Employee

• Growth Strategist | Common Thread Collective

  • Dec 2020 - Aug 2022

  As a Growth Strategist at Common Thread Collective, I have driven the success of over 200 e-commerce brands through innovative growth strategies. Leveraging data-driven insights, consumer behavior expertise, and emerging trends, I have delivered substantial revenue growth and positioned brands for long-term success in a competitive digital landscape. Key Responsibilities and Achievements: Collaborate closely with e-commerce brands to understand their unique value propositions… Show more As a Growth Strategist at Common Thread Collective, I have driven the success of over 200 e-commerce brands through innovative growth strategies. Leveraging data-driven insights, consumer behavior expertise, and emerging trends, I have delivered substantial revenue growth and positioned brands for long-term success in a competitive digital landscape. Key Responsibilities and Achievements: Collaborate closely with e-commerce brands to understand their unique value propositions, target markets, and growth objectives. Conduct comprehensive market research, competitor analysis, and customer segmentation to identify untapped growth opportunities and inform strategic decision-making. Develop and implement customized growth strategies, leveraging a blend of paid media, search engine optimization (SEO), email marketing, social media, and other digital marketing channels. Utilize advanced analytics and performance metrics to track and measure the effectiveness of growth initiatives, optimizing campaigns for maximum return on investment (ROI). Employ A/B testing methodologies to continuously optimize landing pages, user experiences, and conversion funnels, maximizing customer acquisition and retention. Provide strategic guidance on brand positioning, messaging, and creative direction, ensuring alignment with target audience preferences and market trends. Collaborate with cross-functional teams, including creative, media buying, and technology, to execute growth strategies seamlessly and drive results. Stay at the forefront of industry trends and emerging technologies, incorporating innovative approaches such as influencer marketing, user-generated content, and personalization to fuel brand growth. Cultivate strong client relationships, acting as a trusted advisor and strategic partner, providing regular performance updates, insights, and recommendations to drive continuous growth. Show less



Tedder Industries

• United States
• Retail
• 1 - 100 Employee

• Digital Marketing Manager

  • Jul 2018 - Aug 2021

  Creating and Managing digital advertising campaigns and content marketing project management for Tedder Industries. *Social Media Account Management - Creating and managing effective social media campaigns reaching over 100 million users monthly on social media accounts for Tedder Industries *PPC Search Campaigns - Providing powerful insight and analytical data on the best practices and data management to create effective and converting campaigns generating over $1,000,000… Show more Creating and Managing digital advertising campaigns and content marketing project management for Tedder Industries. *Social Media Account Management - Creating and managing effective social media campaigns reaching over 100 million users monthly on social media accounts for Tedder Industries *PPC Search Campaigns - Providing powerful insight and analytical data on the best practices and data management to create effective and converting campaigns generating over $1,000,000 annually. *Google Shopping Campaigns - Providing powerful insight and analytical data on the best practices and data management to create effective and converting campaigns generating over $1,000,000 annually. *Facebook Advertising Campaign Management - leveraging effective social media strategies in advertisements using the newest tools available as well as constant alteration of campaigns at the micro and macro level to deliver over 5-million annually. *Youtube Campaigns - powerful insight and direction towards video production for live videos and Evergreen content on YouTube channel with over 100,000 subscribers *Amazon Campaigns. - Amazon campaign improvements as well as listing improvements to generate over 2 million annually * technology improvements - Monitoring newest and greatest Technologies in marketing world to ensure our team is up to date on best tools and practices to use in day-to-day business.

• Social Media Marketing Manager

  • Nov 2016 - Aug 2021

  Creating and Managing ongoing digital advertisements on platforms like Facebook Ads, Instagram Ads, Addroll, and many more. Providing insight into social media trends and how to turn these trends into revenue.



YouByte LLC

• Director Project Management

  • Jan 2016 - Feb 2021

  Couer d'Alene As the Founder and Owner of a thriving web-design company, I have built a reputation for delivering exceptional digital solutions to clients across various industries. With an extensive portfolio boasting over 100 satisfied clients, I have demonstrated expertise in leading successful web design projects while managing a remote team based in California. Key Responsibilities and Achievements: Founded and established the web-design company, leveraging industry knowledge and a… Show more As the Founder and Owner of a thriving web-design company, I have built a reputation for delivering exceptional digital solutions to clients across various industries. With an extensive portfolio boasting over 100 satisfied clients, I have demonstrated expertise in leading successful web design projects while managing a remote team based in California. Key Responsibilities and Achievements: Founded and established the web-design company, leveraging industry knowledge and a passion for creating impactful digital experiences. Cultivated and maintained relationships with a diverse client base, exceeding their expectations by delivering tailored web solutions aligned with their business objectives. Conducted comprehensive needs assessments, collaborating closely with clients to identify their unique requirements, target audience, and desired outcomes. Developed customized web design strategies, incorporating innovative design concepts, user experience optimization, and responsive functionality to create visually stunning and highly functional websites. Provided ongoing support and maintenance services to ensure clients' websites remain up-to-date, secure, and aligned with evolving business needs. Built and managed a high-performing remote web design team based in California, fostering a collaborative and results-driven work environment. Oversaw project pipelines, efficiently managing an average of 2-3 projects per month, ensuring timely delivery while maintaining a high level of quality. Conducted project scoping, resource allocation, and timeline management to effectively meet client expectations and project objectives. Implemented streamlined project management methodologies, leveraging industry-leading tools and communication platforms to enhance team productivity and client collaboration. Nurtured talent within the team, providing mentorship, guidance, and professional development opportunities to foster growth and expertise. Show less