Woosik Seong

UA Marketing Manager at 트리노드 Treenod Inc.
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Contact Information
us****@****om
(386) 825-5501
Location
Seoul, South Korea, KR
Skills

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Credentials

  • #AppsFlyerKnowledgeChampion
    AppsFlyer
    Sep, 2020
    - Nov, 2024
  • Google Ads App Certification
    Google Digital Academy (Skillshop)
    Aug, 2023
    - Nov, 2024

Experience

  • Treenod Inc.
    • South Korea
    • Mobile Gaming Apps
    • 1 - 100 Employee
    • UA Marketing Manager
      • Jan 2020 - Present

      As a User Acquisition Manager at Treenod: I lead the planning and execution of acquisition marketing strategies for Treenod’s games to drive profitable growth. [Key Roles & Responsibilities] - Plan and create of mobile marketing campaigns on various mobile ad networks and platforms (Meta, Google Ads, Unity Ads, etc.) - Carry out in-depth optimization of campaigns to hit target KPIs (LTV, ROI, etc.) - Analyze and report campaign results to identify optimization opportunities and to grow the business - Conduct thorough creative analysis (CTR, CVR, IPM, etc) and cooperate with in-house ad design team on new concepts [Major Marketing Games] - POKOPOKO The Match 3 Puzzle (April.2020 ~) - Coin Blossom (Dec.2021 ~ Sep.2023) - POKOPANG Wonder Pop (Feb.2022 ~) - Bubble Diary (July.2023 ~) Show less

  • Ekkorr games corp.
    • Seoul, Korea
    • Marketing Manager
      • Nov 2017 - Dec 2019

      Role : - Global user aquisition for "Endless Frontier Saga" and "Metal Slug Infinity" - Setup and management of KPI - Third Party tracking solution managing - In app monetization support [Metal Slug Infinity] 1 million worldwide pre-registration achieved. April. 2019 2 million worldwide downloads achieved. Aug. 2019 Role : - Global user aquisition for "Endless Frontier Saga" and "Metal Slug Infinity" - Setup and management of KPI - Third Party tracking solution managing - In app monetization support [Metal Slug Infinity] 1 million worldwide pre-registration achieved. April. 2019 2 million worldwide downloads achieved. Aug. 2019

  • BitMango
    • South Korea
    • Computer Games
    • 1 - 100 Employee
    • User Acquisition Team Manager
      • Jul 2013 - Oct 2017

      Role: - 100+ Mobile Game Release and Management (Google, Apple, Amazon..) - Global marketing in North America, South America, Europe, Asia, etc.. - Appstore Optimization Various A/B testing to improve conversion rates (icon, title, banner,screenshots, video, description, keyword, localizaion..) - Internal and external partnerships (Google, Facebook, AppLovin, UnityAds, ironSource, Vungle, Inmobi, YouAppi, Appannie, etc...) Data-Driven Marketing - Management and measurement of KPI - Establishment of Marketing standards - Choosing the right channels and measuring performance by marketing channels - Third Party tracking solution managing (Tune, Kochava, Appsflyer, etc..) - Fraud Managing (type definition, detect, prevent, deduction) Block! Hexa Puzzle iOS & Google Play Combined - Games - Worldwide Downloads Rank 8 - Nov.2016 Roll the ball - slide puzzle May.2015 Jewel Match King May.2016 Bunny Pop Jan.2017 Lollipop: Sweet Taste Match 3 July.2016 Show less

  • Datawave
    • Seongnam-si
    • Sales Team / Assistant Manager
      • Sep 2011 - Jun 2013

      Role: - Online Web Marketing - Web Application Marketing Role: - Online Web Marketing - Web Application Marketing

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