Experience

TRENDS&CULTURE

• United Kingdom
• Advertising Services
• 1 - 100 Employee

• UX Lead

  • May 2023 - Present

  London, England, United Kingdom



New Look

• United Kingdom
• Retail
• 700 & Above Employee

• Product Design Manager

  • Jun 2021 - Jun 2023

  London, England, United Kingdom Responsible for building a brand new UX team and establishing a product mindset; educating on the role of Product and design-thinking in the organisation Directing New Look’s product redesign and web platform migration, plus iOS and Android apps Defining a new digital design language, establishing core principles and patterns and building a global design system to ensure consistency and efficiency across the digital product set Applying digital-first design thinking to New Look’s brand… Show more Responsible for building a brand new UX team and establishing a product mindset; educating on the role of Product and design-thinking in the organisation Directing New Look’s product redesign and web platform migration, plus iOS and Android apps Defining a new digital design language, establishing core principles and patterns and building a global design system to ensure consistency and efficiency across the digital product set Applying digital-first design thinking to New Look’s brand refresh, creating a more confident and coherent identity that has better impact across all brand touchpoints Championing a commitment to inclusivity and ensuring all aspects of our digital products strive for AA compliance and never exclude segments of our target audience Show less



YOOX NET-A-PORTER GROUP

• United States
• 1 - 100 Employee

• Product Design Lead

  • Jun 2018 - Jun 2021

  London Leading the Luxury Division UX Commerce domain Delivering the core redesign of NET-A-PORTER and MR PORTER Managing and mentoring a design team, while overseeing their processes and quality standards Creating end-to-end brand strategies for global and localised products by delivering a best practice design system and a global platform ecosystem for web, iOS and Android Exploring the future of ecommerce within the luxury division



Hunter Boot Ltd

• UI / UX Design Lead

  • Nov 2016 - Feb 2018

  35% uplift in site conversion rate (CVR) within the first year. 50% CVR uplift on Black Friday (7.5% from 5%) and throughout the week, compared with previous year. Redesign of checkout, including move to full React implementation Rebuild of homepage CMS template; modular block components, with multiple layout options and functions to address all scenarios. Creation of digital styleguide, establishing clear visual element rules, base patterns and building a HTML component… Show more 35% uplift in site conversion rate (CVR) within the first year. 50% CVR uplift on Black Friday (7.5% from 5%) and throughout the week, compared with previous year. Redesign of checkout, including move to full React implementation Rebuild of homepage CMS template; modular block components, with multiple layout options and functions to address all scenarios. Creation of digital styleguide, establishing clear visual element rules, base patterns and building a HTML component library. Standardisation of asset ratios along with guideline documentation for key visual spaces. Weekly contributor to codebase; frontend improvements and QA and CSS adjustment of larger projects. Managed transition to Sketch as primary design tool and Invision for prototyping and review presentations. Providing template working files for brand teams and third party designers. Show less



Jack Wills

• United Kingdom
• Retail Apparel and Fashion
• 300 - 400 Employee

• Senior Digital Designer

  • Apr 2016 - Nov 2016

  Streamlined the weekly content update process; including managing the move to Sketch, implementing Invision as the prototyping and review tool and providing subsequent training and support. Automating the export of assets to increase efficiency. Implemented modular email design and created initial templates. Reducing development resource strain and increasing flexibility. Building the brand’s first full digital styleguide and accompanying UI kit to ensure consistency. Restructure of… Show more Streamlined the weekly content update process; including managing the move to Sketch, implementing Invision as the prototyping and review tool and providing subsequent training and support. Automating the export of assets to increase efficiency. Implemented modular email design and created initial templates. Reducing development resource strain and increasing flexibility. Building the brand’s first full digital styleguide and accompanying UI kit to ensure consistency. Restructure of the customer support pages, regrouping to a singular, all accessible help hub. Redesign of key pages, including checkout, homepage, gender landing pages and product detail. Show less



Practicology

• United Kingdom
• Business Consulting and Services

• Senior Web Designer

  • Jul 2015 - Apr 2016

  London, United Kingdom Creating exciting visual designs for eCommerce sites, from desktop & mobile to fully responsive, with full responsibility for UX design & creative direction on projects. The creative point of contact for the client on design & build projects. Providing progress updates to internal teams & stakeholders. Expanding Practicology’s creative services department, creating supporting material & building industry presence.



Venda

• Technology, Information and Internet
• 100 - 200 Employee

• UI / UX Designer

  • Aug 2009 - Jun 2015

  London, United Kingdom Designing client eCommerce sites, from desktop & mobile to fully responsive, with full responsibility for UX design & creative direction on projects. Creating HTML prototypes and online styleguides. Handling multiple projects simultaneously. Overseeing and supporting junior designers and interns. Revising the standard set of wireframe templates & advising on latest best practices. Delivered the first set of mobile templates. Key involvement in developing the first responsive… Show more Designing client eCommerce sites, from desktop & mobile to fully responsive, with full responsibility for UX design & creative direction on projects. Creating HTML prototypes and online styleguides. Handling multiple projects simultaneously. Overseeing and supporting junior designers and interns. Revising the standard set of wireframe templates & advising on latest best practices. Delivered the first set of mobile templates. Key involvement in developing the first responsive Venda eCommerce solution. Initial creation of documentation and implementations thereafter of usability evaluations, including a Venda specific 146pt checklist. Responsible for creating an extensive online demo and guide for a key partner. Complete redesign of global corporate stationery. Including the introduction of a new accent colour into the brand guidelines. Show less