MBA Candidate at USC Marshall School of Business

• Jun 2021 - Present

Technical Product Marketing Manager

• May 2022 - Aug 2022

Platforms and API's Team: - created a marketing messaging house for DocuSign APIs in order to empower the sales team in conversations with non-technical decision makers - developed a cross functional strategic diversity, equity, and inclusion initiative with a focus on building, optimizing, and tracking our relationships with external diversity partners - collaborated with external diversity organizations to develop marketing content for the diverse developer community and encourage participation in the Good Code Hackathon. Show less

Category Vision and Innovation Specialist

• Sep 2019 - May 2021

Leveraging insights and shopper data to develop strategies for growth within 3 complex categories (oral care, personal care, and home care)

Associate - Brand Marketing

• Sep 2018 - Sep 2019

Directed and expanded the $280MM portfolio for Colgate Total, coordinated brand strategic initiatives in partnership with cross-functional teams including procurement, legal, consumer insights, and art/designManaged the $60MM Club business, leveraged insights to inform in-store marketing content, directed end-to-end production of new displays, and recommended portfolio extensionsSpearheaded the Colgate Total Freeosk program at 250 Sam's Clubs, driving shopper trials of 400,000+ samples Executed an instant redeemable coupon program applying to 1M+ products that stimulated inventory velocity, salvaged 300,000 units of pre-transition product on shelf with a 30% redemption rate, saving the company $340KStrategized an internal PR campaign for the launch of Colgate Total; collaborated with agencies, internal partners, and corporate communications, facilitating a successful execution of launch plans within a $100,000 budgetCoordinated an influencer marketing program that drove 2.3M social media impressions Show less

Commerical Development Associate

• Sep 2017 - Mar 2018

(Sept 2017-March 2018) Agency Team - Business Analyst Role - Leveraged Nielsen data to assess Palmolive SKU performance within multiple focus retail environments and provide recommendations for changes to assortment portfolio - Managed and distributed a Quarter Tracker tool that was imperative for field managers in understanding how their business was tracking against quota - Monitored the implementation and performance of an Oral Care growth plan; aiming to understand if pricing changes were driving growth within multiple focus retail environments - Conducted ongoing analyses on the efficacy of promotions (March 2018-Sept 2018) National Retail Category Development – Category Analyst Role - Created a tool to equip teams with a centralized collection of data reflecting the current distribution climate of Colgate Total - Balanced an analysis of SKU performance and SKU priority guidelines to provide insightful assortment recommendations to field teams - Utilized consumer insights data to identify opportunities in improving shopper experience/category navigability. Show less

Customer Development Intern

• Jun 2016 - Aug 2016

• Conducted full 5”P” analysis to form a directional explanation for declines in Manual Toothbrush sales since March Planogram reset using data from Nielsen and Feature Vision • Coordinated weekly retail audits at Walgreens and bi-monthly checks at other major retailers (i.e. Walmart, CVS, Target), providing reports and pictures to teams • Audited July and August deals to ensure accuracy between customer system and Colgate contracts • Tracked pricing changes and provided overview of upcoming ads through iheartwags analysis Show less