Richard D. Wood
Director of Product Marketing at Moxa- Claim this Profile
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Bio
Matt McLellan
I had the pleasure of working with Rich for over two years at Evisions where he was the Director of Business Development in charge of expanding existing products into new markets and a member of the sales leadership team. In this role Rich was responsible for developing a strategy for new market penetration, forming a team to execute the strategy and leading all of the projects required to start a new sales effort. Rich was able to make an immediate positive impact in his role because of his expertise and experience in Product Marketing and business planning. He is also a very accomplished manager and was a tremendous asset on the leadership team. Rich is a very diligent and hard worker. I was always impressed with his dedication to the job and achieving the desired results in all of his work. I enjoyed working with Rich and highly recommend him.
Jim Walery
Richard Wood is an experienced Director of Business Development and Product Marketing. I first met Rich while working as a volunteer at a ProductCamp event. Rich was also a volunteer at the event. I was impressed with Rich's knowledge and his hard work ethic. I was very excited to have Rich join us at Evisions where he had a huge impact on the Sales/Marketing Team and the company. Rich is very knowledgeable in product marketing, management and process improvement. Rich and I worked on many projects together. He is very organized and very easy to work with. He led many beneficial training sessions at our internal team events. I felt that he did an excellent job of documenting the messaging, sales process, and buyer persona for a particular market for us. He become very knowledgeable on our reporting solution and did many demos and presentations to sales prospects. Rich assisted the marketing team with ideas and content including writing a few blog posts for us. And he was always suggesting ways to automate the marketing process and improve lead generation. Rich managed our Sales Engineering team and made them a more effective group in our sales process. I recommend Rich highly.
Matt McLellan
I had the pleasure of working with Rich for over two years at Evisions where he was the Director of Business Development in charge of expanding existing products into new markets and a member of the sales leadership team. In this role Rich was responsible for developing a strategy for new market penetration, forming a team to execute the strategy and leading all of the projects required to start a new sales effort. Rich was able to make an immediate positive impact in his role because of his expertise and experience in Product Marketing and business planning. He is also a very accomplished manager and was a tremendous asset on the leadership team. Rich is a very diligent and hard worker. I was always impressed with his dedication to the job and achieving the desired results in all of his work. I enjoyed working with Rich and highly recommend him.
Jim Walery
Richard Wood is an experienced Director of Business Development and Product Marketing. I first met Rich while working as a volunteer at a ProductCamp event. Rich was also a volunteer at the event. I was impressed with Rich's knowledge and his hard work ethic. I was very excited to have Rich join us at Evisions where he had a huge impact on the Sales/Marketing Team and the company. Rich is very knowledgeable in product marketing, management and process improvement. Rich and I worked on many projects together. He is very organized and very easy to work with. He led many beneficial training sessions at our internal team events. I felt that he did an excellent job of documenting the messaging, sales process, and buyer persona for a particular market for us. He become very knowledgeable on our reporting solution and did many demos and presentations to sales prospects. Rich assisted the marketing team with ideas and content including writing a few blog posts for us. And he was always suggesting ways to automate the marketing process and improve lead generation. Rich managed our Sales Engineering team and made them a more effective group in our sales process. I recommend Rich highly.
Matt McLellan
I had the pleasure of working with Rich for over two years at Evisions where he was the Director of Business Development in charge of expanding existing products into new markets and a member of the sales leadership team. In this role Rich was responsible for developing a strategy for new market penetration, forming a team to execute the strategy and leading all of the projects required to start a new sales effort. Rich was able to make an immediate positive impact in his role because of his expertise and experience in Product Marketing and business planning. He is also a very accomplished manager and was a tremendous asset on the leadership team. Rich is a very diligent and hard worker. I was always impressed with his dedication to the job and achieving the desired results in all of his work. I enjoyed working with Rich and highly recommend him.
Jim Walery
Richard Wood is an experienced Director of Business Development and Product Marketing. I first met Rich while working as a volunteer at a ProductCamp event. Rich was also a volunteer at the event. I was impressed with Rich's knowledge and his hard work ethic. I was very excited to have Rich join us at Evisions where he had a huge impact on the Sales/Marketing Team and the company. Rich is very knowledgeable in product marketing, management and process improvement. Rich and I worked on many projects together. He is very organized and very easy to work with. He led many beneficial training sessions at our internal team events. I felt that he did an excellent job of documenting the messaging, sales process, and buyer persona for a particular market for us. He become very knowledgeable on our reporting solution and did many demos and presentations to sales prospects. Rich assisted the marketing team with ideas and content including writing a few blog posts for us. And he was always suggesting ways to automate the marketing process and improve lead generation. Rich managed our Sales Engineering team and made them a more effective group in our sales process. I recommend Rich highly.
Matt McLellan
I had the pleasure of working with Rich for over two years at Evisions where he was the Director of Business Development in charge of expanding existing products into new markets and a member of the sales leadership team. In this role Rich was responsible for developing a strategy for new market penetration, forming a team to execute the strategy and leading all of the projects required to start a new sales effort. Rich was able to make an immediate positive impact in his role because of his expertise and experience in Product Marketing and business planning. He is also a very accomplished manager and was a tremendous asset on the leadership team. Rich is a very diligent and hard worker. I was always impressed with his dedication to the job and achieving the desired results in all of his work. I enjoyed working with Rich and highly recommend him.
Jim Walery
Richard Wood is an experienced Director of Business Development and Product Marketing. I first met Rich while working as a volunteer at a ProductCamp event. Rich was also a volunteer at the event. I was impressed with Rich's knowledge and his hard work ethic. I was very excited to have Rich join us at Evisions where he had a huge impact on the Sales/Marketing Team and the company. Rich is very knowledgeable in product marketing, management and process improvement. Rich and I worked on many projects together. He is very organized and very easy to work with. He led many beneficial training sessions at our internal team events. I felt that he did an excellent job of documenting the messaging, sales process, and buyer persona for a particular market for us. He become very knowledgeable on our reporting solution and did many demos and presentations to sales prospects. Rich assisted the marketing team with ideas and content including writing a few blog posts for us. And he was always suggesting ways to automate the marketing process and improve lead generation. Rich managed our Sales Engineering team and made them a more effective group in our sales process. I recommend Rich highly.
Experience
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Moxa
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Business Consulting and Services
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1 - 100 Employee
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Director of Product Marketing
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Oct 2022 - Present
Leading the product and industry marketing teams for the Americas region.
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Product Marketing Division Manager - Industrial Networking & Cybersecurity
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Jan 2018 - Oct 2022
Leading product marketing & business development team to develop and execute sustainable growth strategies for industrial networking & security technologies serving the industrial automation, oil & gas, smart grid, intelligent transportation and rail industries.
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Product Marketing Group Manager - Industrial Networking & Cybersecurity
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Oct 2015 - Dec 2017
Built and lead a talented team of Product Marketing Managers, Business Development Managers and Field Application Engineers for a global leader in the Industrial Internet of Things (IIoT).
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Product Marketing Manager - Industrial Ethernet Infrastructure
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Nov 2014 - Jan 2016
Responsible for developing and executing growth strategies for Moxa's Industrial Ethernet Infrastructure products in the factory automation, intelligent transportation, power, oil & gas, rail transit and other industry verticals.
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Creekside Marketing Group
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United States
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Automation Machinery Manufacturing
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Founder & Principal Growth Architect
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Nov 2010 - Present
Creekside Marketing Group is a B2B Marketing Consultancy focused exclusively on industrial manufacturers and distributors. We believe that industrial marketing should be practical, purpose driven and measurable. Our clients hire us to develop and execute marketing programs to support growth strategies such as new product launches, new market entries, portfolio refreshes, acquisitions and mergers. If you are looking to grow your business, let’s talk about how Creekside can help. Creekside Marketing Group is a B2B Marketing Consultancy focused exclusively on industrial manufacturers and distributors. We believe that industrial marketing should be practical, purpose driven and measurable. Our clients hire us to develop and execute marketing programs to support growth strategies such as new product launches, new market entries, portfolio refreshes, acquisitions and mergers. If you are looking to grow your business, let’s talk about how Creekside can help.
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Evisions Inc.
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United States
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Software Development
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Director of Business Development | Product Marketing
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Feb 2011 - Dec 2013
Directed all business development and product marketing activities for expansion into new market verticals for enterprise business intelligence (BI) software. • Defined business strategy for entry into secondary education market, including initial product portfolio, segmentation, pricing and messaging. Closed four pilot clients representing 27 districts in first year. • Identified, negotiated and signed channel partners for healthcare, banking & public sector markets. Collaborated with these channel partners to ensure successful acquisition of pilot clients. • Increased international sales by over 900% in first 6 months by redirecting and focusing resources. • Communicated and collaborated frequently with other members of the executive leadership team, keeping them informed of the short and long term business impact of these programs. Show less
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New Product Marketing Manager
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Jan 2000 - Nov 2010
Directed all Product Management, Product Marketing and Business Development teams for a global manufacturer of engineered industrial products. Developed and executed marketing strategies to enter new product categories and market verticals, consistently exceeding growth and profitability targets. • Increased annual new product revenues from $600k to over $30MM through effective product launches. • Planned and directed new market strategies resulting in $60MM in new revenues over a two year period. • Increased ROI on R&D investment by 26% by implementing product management best practices. • Decreased supply chain costs by 33% through consistent and accurate product forecasting. • Coached over 40 employees to develop their potential, mentoring 7 of them to attain mid-management or higher level positions. Show less
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Regional Product Specialist
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1998 - 1999
Successfully developed and executed product marketing & sales support plan that resulted in a doubling of market share in the region over a three-year period (30% annual sales growth).• Hired and trained ten direct reports responsible for supporting sales growth in a $40MM region.• Increased revenues by $11MM by designing and executing new product promotions.• Increased channel partner sales by 28% through programs designed to increase commitment. • Developed and delivered product training for sales, distributors and customers Show less
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Product Specialist
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1995 - 1998
Provided sales leadership and product support for 14 salespeople enabling 22% annual sales growth.
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Sales Representative
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1994 - 1995
Grew territory sales by $400k in one year (122% of goal) while increasing gross margin.
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Sales Engineer
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1991 - 1994
Maintained 12% annual sales growth rate over a three-year period in a declining market. Received multiple awards for sales achievement and team leadership. Maintained 12% annual sales growth rate over a three-year period in a declining market. Received multiple awards for sales achievement and team leadership.
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Education
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2008 - 2010
University of California, Irvine - The Paul Merage School of Business
MBA, Marketing/Marketing Management, General -
1988 - 1991
Clarkson University
BS, Industrial Distribution (Engineering & Management) -
1987 - 1988
SUNY Westchester Community College
Engineering Science
Community
