Wonkyung Shin
Project Manager at convosphere- Claim this Profile
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English Professional working proficiency
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Korean Native or bilingual proficiency
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Bio
Experience
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Convosphere
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United Kingdom
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Market Research
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1 - 100 Employee
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Project Manager
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Jan 2018 - Present
- Expertise in the analysis of social conversations, utilising data collection and analytic tools, and text analytic skills - Converting statistical analyses and results into meaningful consumer and market insights to answer business questions - Providing a recommendation to clients for their optimisation of their audience engagement strategy based on audience analysis and profiling - Monitoring and analysing brand buzz changes over time and providing insights behind those - Evaluating the effectiveness of marketing campaign and social media performance
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SEGA Europe
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United Kingdom
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Computer Games
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200 - 300 Employee
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QA Tester
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Jan 2018 - Apr 2018
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Testronic
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Poland
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IT Services and IT Consulting
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700 & Above Employee
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QA Tester
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Oct 2017 - Dec 2017
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Korean Cultural Centre UK
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United Kingdom
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Arts & Crafts
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1 - 100 Employee
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Marketing Coordinator
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May 2017 - Jul 2017
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Attali & Associés Korea
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Seoul
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Consultant
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Mar 2015 - Mar 2017
Responsibilities ▪ Developed and supported business relations initiatives between South Korea and France in various business sectors ▪ Developed and supported the ‘Korea-France Leaders Forum 2016’ which celebrated the 130th anniversary of diplomatic relations between South Korea and France ▪ Presented Korean business culture and practices to foreign executives and trained Korean employees in a multicultural company environment ▪ Organized international meetings for clients to find the best local business partners and advised on how to build a prosperous relationship with them ▪ Introduced high skilled Korean startups to French companies ▪ Provided advice and insights to clients to develop effective localization strategies ▪ Translation of business documents and marketing materials from English to Korean ▪ Advised on partnership efforts and fundraised for the 2017 New Cities Summit in Songdo Achievements ▪ Initiation, development and launch of the company’s newsletter which augmented the company’s awareness and led to increased business inquiries and interest, bringing in new clients ▪ Successfully led Korean startups’ business expansion in Europe by assisting in their partnership agreements and market entry ▪ Helped clients to be aware of any underlying cultural differences that may affect their business in entering the Korean market and prevented cultural conflicts ▪ Managed all aspects of project delivery including project planning, resourcing, milestone tracking, commercial management and customer satisfaction ▪ Established, built and maintained partnerships with a wide portfolio of existing and potential partners to fulfill their business needs through regular contact and management ▪ Delivered pitches and presentations to partners and executives in different companies that secured new business
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피알원 (PR ONE)
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South Korea
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Advertising Services
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1 - 100 Employee
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Public Relations Account Executive
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Apr 2011 - Mar 2013
Responsibilities ▪ Created and delivered high quality marketing campaigns via multiple channels including social media, publications, and offline events ▪ Provided data driven marketing consulting services to a number of international clients such as Samsung and Dettol amongst others ▪ Produced consumer insights reports by identifying potential brand-related crises, analyzing the key users’ opinions and user-impacting issues for online communities, and reaching out to the unsatisfied consumers of a brand ▪ Implemented marketing promotion and brand localization events ▪ Managed online advertising in social media platforms such as Facebook and Twitter as well as digital advertising via search engine platforms ▪ Coordinated suppliers and managed complex paperwork and relations Achievements ▪ Participated to ‘The 59th International Festival of Creativity CANNES LIONS 2012’ by implementing the innovative digital marketing campaign of SK Telecom’s Tweet Jockey ▪ Built a reputation as the best agency in crisis management and brand management ▪ Turned social media based anti-brand communities into learning experiences to serve as a tool against brand reputation damage ▪ Produced high quality textual and visual content which created a distinct brand identity for the various clients
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SaraminHR
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IT Services and IT Consulting
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1 - 100 Employee
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Intern
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Jan 2011 - Apr 2011
• Implemented content marketing to increase the company’s web-site traffic • Produced a web-magazine with content on the Korean job market trends • Proofread and edited textual and visual material • Implemented content marketing to increase the company’s web-site traffic • Produced a web-magazine with content on the Korean job market trends • Proofread and edited textual and visual material
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The Korea Times
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Newspaper Publishing
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1 - 100 Employee
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Web Manager (Intern)
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Jan 2009 - Jan 2010
• Managed the online website to deliver to the readers accurate and updated news information • Produced and distributed news content online • Provided administrative support, including the design of the newspaper layout • Translated news articles from English to Korean • Managed the online website to deliver to the readers accurate and updated news information • Produced and distributed news content online • Provided administrative support, including the design of the newspaper layout • Translated news articles from English to Korean
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YOYOGI Online Shopping Store
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Geumjeong-gu, Busan, Korea
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Executive Manager & CEO
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Jan 2008 - Aug 2008
• Managed all the aspects of an online shopping business • Implemented an advertising programme (Pay Per Click) • Provided customer service and products management • Managed all the aspects of an online shopping business • Implemented an advertising programme (Pay Per Click) • Provided customer service and products management
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Education
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Lancaster University
Master of Science (MS), Advanced Marketing Management -
Pusan National University
Bachelor's Degree, Language and Information,Communications