黄国祥Wong Kuek Siong
Head, Card Issuance, Marketing & Business Development at JCB International Asia Pacific Pte. Ltd.- Claim this Profile
Click to upgrade to our gold package
for the full feature experience.
-
Japanese Elementary proficiency
Topline Score
Bio
Credentials
-
Certified Digital Marketing Strategist
Equinet AcademyFeb, 2021- Nov, 2024 -
Advanced Certificate in Data Protection (Operational Excellence)
Singapore Management UniversityJul, 2020- Nov, 2024 -
ACTA (WSQ Advanced Certificate in Training and Assessment)
Workforce SingaporeOct, 2019- Nov, 2024 -
CIPM Certified Information Privacy Manager (Certificate of Attendance)
IAPP - International Association of Privacy ProfessionalsAug, 2019- Nov, 2024 -
PMI Agile Certified Practitioner (PMI-ACP) (Certificate of Attendance)
NTUC LearningHubJul, 2019- Nov, 2024 -
Practitioner Certificate in Personal Data Protection Singapore by Personal Data Protection Council and International Association of Privacy Professionals
Personal Data Protection Commission (PDPC)May, 2019- Nov, 2024 -
Cambridge CELTA (Certificate in English Language Teaching to Adults)
Cambridge AssessmentMar, 2019- Nov, 2024 -
6-sigma Green Belt
OCBC BankNov, 2011- Nov, 2024
Experience
-
JCB International Asia Pacific Pte. Ltd.
-
Singapore
-
Financial Services
-
1 - 100 Employee
-
Head, Card Issuance, Marketing & Business Development
-
Nov 2019 - Present
• JCB payment product development for fintech companies and financial institutions in Singapore • Marketing & Partnerships programmes to promote transactions by inbound JCB cardmembers to Singapore and Malaysia • JCB payment product development for fintech companies and financial institutions in Singapore • Marketing & Partnerships programmes to promote transactions by inbound JCB cardmembers to Singapore and Malaysia
-
-
-
UOB
-
Singapore
-
Banking
-
700 & Above Employee
-
First Vice President, Deposits
-
Sep 2018 - Feb 2019
Deposits Product Manager o Conceptualised and implement nation-wide campaigns to meet targets Deposits Product Manager o Conceptualised and implement nation-wide campaigns to meet targets
-
-
-
OCBC
-
Singapore
-
Banking
-
700 & Above Employee
-
Vice President, Plus! & Consumer Unsecured Lending
-
Jun 2012 - Sep 2018
• NTUC / OCBC Plus! VIsa Card Joint Venture * 2007-2008, 2012 - 2018• OCBC's No. 1 Card (2014 - 2018)• Annual Profit & Loss / Budget forecast• Business strategy / Operating plan * JV quarterly shareholders financial reporting * Drive card acquisition, usage, and revolving • Special product launches * Integrated Esso Smiles with Plus! Visa card * FairPrice store 4%, 8% and 12% rebate launches * Visa payWave launch (2013) - No. 1 payWave card from 2013 - 2015 Show less
-
-
Vice President, Finance Department
-
Jun 2011 - Jun 2012
• Finance & Expense Management Team Lead * Re-engineered division’s A&P budgeting process * Re-engineered division procurement processes - Reduced compliance-related lapses - Streamlined vendor onboarding process (KYC)
-
-
Project Manager, Process Re-enginner (6 sigma)
-
Jul 2009 - Dec 2011
• Project Manager for three Bank Projects• OCBC Certification * OCBC Six-sigma Green Belt * OCBC Change Agent * OCBC Project Management• OCBC CEO Quality Award Winner (2011)• ‘Correspondences to Customers’ project * Sponsored by Head, Corporate Communications * Steering Committee Head: CEO David Connor
-
-
Assistant Vice President, Mass Segment (Retail Banking)
-
Jan 2007 - Dec 2009
Team Member, Mass Segment (Retail Banking)• Identified opportunities for mass segment base • WorkPlace Banking drive to corporate • New product development * e.g. collaborate with telco on mobile remittance• Banca Customer Journey Experience Team
-
-
-
Monetary Authority of Singapore (MAS)
-
Singapore
-
Banking
-
700 & Above Employee
-
Sponsorship Lead: Singapore 2006 Organising Committee
-
Sep 2004 - Dec 2006
• Sales and marketing of sponsorship packages • Industry engagement • Cold call leads generation • Conceptualised innovative sponsorship packages • +32%($33m) against sponsorship target of $25m • Secured over 30 sponsorship deals in 21 months • Key presenter during sponsorship negotiations * C-level/key exec from BMW, SingTel, etc. • Smooth implementation by operations team * To fulfil sponsorship obligations • Sales and marketing of sponsorship packages • Industry engagement • Cold call leads generation • Conceptualised innovative sponsorship packages • +32%($33m) against sponsorship target of $25m • Secured over 30 sponsorship deals in 21 months • Key presenter during sponsorship negotiations * C-level/key exec from BMW, SingTel, etc. • Smooth implementation by operations team * To fulfil sponsorship obligations
-
-
-
National Library Board
-
Singapore
-
Libraries
-
500 - 600 Employee
-
Marketing Manager
-
Sep 2002 - Sep 2004
• Marketing of library services eg visitorship • Secured media sponsorship ($2m) in first year • Manage team cohesiveness and motivation • Marketing of library services eg visitorship • Secured media sponsorship ($2m) in first year • Manage team cohesiveness and motivation
-
-
-
Pacific Internet Ltd (NASDAQ: PCNTF)
-
South East, Singapore
-
Marketing & Partnership Manager
-
May 1996 - Dec 2000
• Achievements * Pioneering team * Singapore’s first Internet Service Provider (ISP) * Company IPO in NASDAQ in 1998 - Partnership with I.T. and banking sectors - Accounted for 60% of monthly acquisition - Number 1 market share in 1998 (Singapore) * No. 1 ISP in Singapore (1998) • Business development and partnership lead • Brand re-launch in Pacific Internet Hong Kong * Product and marketing strategies * Weekly reports from HK to SG Show less
-
-
Education
-
2000 - 2002
Curtin University of Technology
Master's degree, International Business -
1996 - 1997
Marketing Institute of Singapore
Graduate Diploma, Marketing Communications -
1990 - 1993
National University of Singapore
Bachelor of Business Administration - BBA, Merit Certification
Community
