Head Of Marketing

• Jan 2020 - Present

Marketing Manager

• Jan 2016 - Jan 2020

Developing and implementing strategic marketing activities through a variety of channels that builds brand awareness and customer loyalty. While creating differentiation to competitors, main focus is to increase traffic, leads and listings on iCar Asia's assets in Malaysia.

Assistant Marketing Manager

• Jun 2015 - Dec 2015

Create and define GrabCar’s brand strategy, including positioning, brand architecture and value propositionDevelop GrabCar’s brand voice, ensuring consistency across all collaterals and touchpointsWrite reports, specification and creative briefsManage external agencies, vendor and partnersAssisting GrabCar head and Head of Marketing in developing and executing GrabCar specific marketing plans encompassing advertising campaigns, PR events and digital marketing while ensuring brand consistencyBuild and manage marketing tactical campaigns, PR, content, partnership and event calendarsPerform data analysis and provide thought leadership based on consumers insightsDevelop co-marketing partnerships

Senior Marketing Executive - Trade Marketing

• Aug 2013 - May 2015

Implement and execute iCar Asia’s trade marketing strategy across Malaysia, ensuring increased brand presence and market shareConstantly engage clients to maximise brand awareness, recognition and favourabilityDevelop, produce and sustain high-end collateral and marketing materials that reflect iCar Asia’s premium productsCollate and maintain accurate contact lists of clients (Database marketing)Develop customised retention and engagement strategies for clientsDetermine and execute communication strategies for clients, including eDM and mobile communication.Foster excellent relationships with internal & external stakeholdersBuild and nurture strategic partnerships (automotive associations etc.)Work closely with the Sales and Advertising team to ensure they are well equipped with the relevant information in marketCommunicate well-articulated product and service offerings, key proposition, benefits and messages to internal and external stakeholdersPlan and manage trade marketing campaign budgetsTake responsibility for all aspects of projects, including: meeting deadlines, time management, contingency planning, approval channels and procedures, budgeting, campaign analysis, and tracking / monitoring proceduresStay abreast of and ahead of the curve on market trends and newsManage creative production of online and offline marketing assets, graphic design, web development and eDMs from the initial concept to finalized production and executionManage internal reporting and other duties as assignedConduct thorough research on iCar’s clients, and clearly and concisely convey findings to marketCollaborate with the Management, undertake any other duties or projects that may be reasonably required by the Management or that may be reasonably foreseen through proactive role engagement and deal with matters arising in a timely and effective manner.

Marketing Executive

• Oct 2012 - Aug 2013

Assist marketing manager to develop materials to educate users, customers, advertisers, partners and opinion leaders about the benefits of iCar Asia products and our distinctive company culture and values.Handle marketing communications and ensure iCar Asia brand messages are conveyed properly and consistently through various marketing channels.Develop and manage external communications programs and secure coverage for iCar Asia products and marketing initiatives.Spend on measurable brand visibility activities via traditional channels while tracking effectiveness of various marketing and PR.

Business Development Executive

• Aug 2012 - Oct 2012

Managing day-to-day sales support operations such as site visit arrangements for Klang Valley and outstation services.Selecting, recruiting, training and managing sales personnel and interns and managing the sales team.Account and database management which involves customer service on-site and phone calling through managing the vTiger CRM system.Documenting framework for sales operations regarding the recruitment process and management process for sales team personnel as well as thinking styles assessment activity.Took charge in leading the mass recruitment project in filling in the key roles to grow the company rapidly.Took charge in leading the customer communication plan project due to major changes in the company's products.

Intern

• Oct 2011 - Dec 2011

Sales, IT and administration work for Carlist.my. Job rotation involving door-to-door sales and servicing, telemarketing, customer support, data entry and other operational tasks.Involved in the sales force expansion plan with supervisor to devise a proper plan to implement sales approach using full-time staffs.Involved in Search Engine Optimization idea brainstorming with Product Development key persons. Sales, IT and administration work for Carlist.my. Job rotation involving door-to-door sales and servicing, telemarketing, customer support, data entry and other operational tasks.Involved in the sales force expansion plan with supervisor to devise a proper plan to implement sales approach using full-time staffs.Involved in Search Engine Optimization idea brainstorming with Product Development key persons.