Experience

intent

• Poland
• Information Technology & Services
• 1 - 100 Employee

• Head of Marketing

  • Jan 2023 - Present

  Building and coordinating the team to plan, create and implement a comprehensive growth marketing strategy to increase sales, reach, and ultimately to drive revenue. - Designing & implementing marketing strategy as part of the company's broader business and growth plans. - Researching and analysing performance drivers to improve future campaign profitability/growth and contributing towards yearly marketing budgets, KPIs and sales forecasts. Building and coordinating the team to plan, create and implement a comprehensive growth marketing strategy to increase sales, reach, and ultimately to drive revenue. - Designing & implementing marketing strategy as part of the company's broader business and growth plans. - Researching and analysing performance drivers to improve future campaign profitability/growth and contributing towards yearly marketing budgets, KPIs and sales forecasts.



Whiteframe

• Warsaw, Mazowieckie, Poland

• Founder & Lead Analyst

  • May 2016 - Present

  Providing custom business services to companies, including: - Defining & setting up KPI's related to P&L management - Auditing the "as-is" state of business setup, pertaining to marketing efficiency, digital system's usage, overall organizational efficiency - Designing go-to-market strategies for tech startups - Strategically planning and executing digital marketing campaigns focused on B2B lead generation, audience growth and B2C conversions - Assessing and implementing agile operational methodologies, such as OKR Show less



Gi Group Holding

• Italy
• Staffing and Recruiting
• 700 & Above Employee

• Global CX Senior Manager

  • May 2021 - Dec 2022

  Operating centrally at a global level with direct impact on markets within EMEA, APAC and LATAM.Helping establish future-proof strategies in candidate experience management, based on data informed decision-making. Spearheading innovation and sustainability for internal and external stakeholders. Creating, defining and implementing processes across all the brands within Gi Group on all existing markets. Coordinating and smoothing disruptive workflows. Tightly cooperating with all vital areas of the business.- Implementing new user behavior & sourcing data model- Redefining and creating relevant KPI's for the global organization- Establishing sourcing strategies for select countries- Introducing, piloting, measuring new media channels and new customer experience features (i.e. chatbots) in select markets- Overseeing the integration of programmatic platforms into standard applicant tracking system (ATS)- Leading teams to establish fulfillment and lead generation benchmarks and reports worldwide- Supporting legal team to align privacy policies, i.e. GDPR worldwide- Coordinating and measuring international mobility efforts across the globe- Catalyzing the innovation and digitalization processes- Taking active part in recruitment processes to hire local teams in China, Switzerland, Romania, Lithuania Show less

• Refugee Response Project Manager

  • Feb 2022 - Jul 2022

  As an immediate response to the refugee crisis in Ukraine, I was the main coordinator and project manager of the global cross-border team that focused on connecting people in need to job opportunities across Europe. Through various initiatives we've managed to give job and accommodation to over 1100 people and their families. Our actions spanned from offline and online marketing, database management, cooperation with NGOs like UN Refugee Agency, through fundraisers, up to working with governments and legislators. We've achieved to:- be physically present on Ukrainian borders- create an emergency team in Poland to help our Ukrainian team and their families escape the war- create a help center in Ukraine to inform and direct refugees- create a digital multipurpose database in order to collect information on refugees and connect them with available job opportunities- convince our clients to hire refugees- organize a global fundraiser Show less



Agencja Whites

• Poland
• Advertising Services
• 1 - 100 Employee

• Head of Growth Marketing

  • May 2019 - Apr 2021

  Overseeing Performance Marketing, Marketing Automation and Strategy department. Defining mid and long term business strategy. Anticipating digital marketing trends. Creating and adjusting multichannel workflows. Building teams around skilled and dedicated specialists. Formulating the business growth scenarios through ROI-based approaches and data-driven acquisition strategies. Setting milestones. Identifying opportunities that improve the productivity and efficiency of programs and campaigns. On top of that, some examples of projects I was involved in:- Establishing social hearing protocols for healthcare industry clients- Creating and leading omnichannel marketing strategies for healthcare companies- Integrating systems and technologies to improve internal process management- Introducing agile workforce management techniques to create a friendly yet efficient work environment Show less

• Head of Performance Marketing

  • Nov 2017 - Apr 2019

  Spearheading, strengthening, and overseeing the acquisition efforts of the department. Playing a mentorship role to key performance marketing personnel, assisting in the execution of their functions, ensuring that their professional skills are consistently growing. Formulating the business growth scenarios through ROI-based approaches and data-driven acquisition strategies. Developing effective performance management arrangements that support the achievement of the overall targets, goals, and objectives. Setting milestones. Identifying opportunities that improve the productivity and efficiency of programs and campaigns. Creating and optimising a wide range of forecasting tools that integrate research insights and sets of data. Anticipating possible hindrances and drawbacks. Show less



subko&co

• Poland
• Technology, Information and Internet
• 1 - 100 Employee

• Senior Key Account Manager

  • Apr 2016 - Oct 2017

  Working uniquely with French clients; Pitching customers. Designing media plans. Devising campaigns that meet the client's briefs and budgets. Presenting campaign ideas and costings to clients. Briefing the creative team. Negotiating with clients, solving any problems and making sure deadlines are met. Running PPC campaigns on AdWords, Facebook, Twitter, LinkedIn, Perfect Audience, including defining audiences, finding keywords, adapting ad formats, writing copy, bidding. Checking and reporting on the campaign's progress; creating customised reporting tools. Managing the account's budget and invoicing the client. Making pitches to win new business. Amongst the accounts managed: UXPin, Youboox, KnoxBox, Scentys, Kitchen Trotter, Auchan. Show less



astigmatic.agency

• Advertising Services

• Co-Founder & CEO

  • Nov 2009 - Apr 2016

  Founded and ran the digital marketing agency. Responsible for large-scale marketing projects (“Pôle Habitat”, “Natilia”, “Biossun”, “Stade des Lumières”, “Nextway”, “Welcome Tourist”...). Founded and ran the digital marketing agency. Responsible for large-scale marketing projects (“Pôle Habitat”, “Natilia”, “Biossun”, “Stade des Lumières”, “Nextway”, “Welcome Tourist”...).



Fidelio Consulting Group

• Sales Representative

  • 2013 - Dec 2015

  Participated in the sale of tactical quiet electric generators (est. transaction $1M): established a worldwide network for procurement in Africa, Asia, Australia, South America; entered the negotiations with Malaysian Chamber of Commerce and Industry. Prepared ground for further business development within the energy sector in Argentina. Participated in the sale of tactical quiet electric generators (est. transaction $1M): established a worldwide network for procurement in Africa, Asia, Australia, South America; entered the negotiations with Malaysian Chamber of Commerce and Industry. Prepared ground for further business development within the energy sector in Argentina.



Häagen-Dazs Shops

• United States
• Restaurants
• 400 - 500 Employee

• Store Manager

  • 2005 - 2009

  Initially a part-time job during studies, I gradually made it to become the brand flagship store’s manager. Recruited, nurtured and managed a team of 25 employees. Been responsible for the evolution of sales and margins, yearly progression of turnover and profit, fixed costs reduction. Initially a part-time job during studies, I gradually made it to become the brand flagship store’s manager. Recruited, nurtured and managed a team of 25 employees. Been responsible for the evolution of sales and margins, yearly progression of turnover and profit, fixed costs reduction.



Par Amore

• Assistant Production Manager

  • Dec 2004 - Apr 2005

  Delivered an MTV award-winning music video for Kristin Frogner (“Stars Above My Head”) while working under tight budget (€ 12K) and within extreme time constraints. Delivered an MTV award-winning music video for Kristin Frogner (“Stars Above My Head”) while working under tight budget (€ 12K) and within extreme time constraints.



Tango Production

• Assistant Director

  • 2004 - 2004

  Collaborated with Peter Russell and Basia Borkała from DDB to create and implement a TV commercial for Knorr (€ 150K). Participated in pre-production meetings and negotiations between the agency, the client and the production house. Collaborated with Peter Russell and Basia Borkała from DDB to create and implement a TV commercial for Knorr (€ 150K). Participated in pre-production meetings and negotiations between the agency, the client and the production house.