Experience

The New York Times Licensing Group

• United States
• Media Production
• 1 - 100 Employee

• Regional Sales Manager

  • Oct 2019 - Present

  NYTLicensing is a division of The New York Times that curates and licenses NYT content to publishers and brands - Managing licensing business in Greater China (China, Hong Kong, Taiwan) and Southeast Asia, covering print and digital publishers, brands and education sectors - Working with local licensees to maximise revenue on The New York Times licensed publication including T, Life & Arts and NYT for Kids



LINE Plus Corp

• South Korea
• Technology, Information and Internet
• 700 & Above Employee

• Business Development Manager

  • Apr 2018 - Sep 2019

  - Managing HK region revenue including B2B advertising products, including LINE official account, LINE TODAY news APP; and B2C revenue - Lining up joint promotion opportunities to expand product usage, negotiate with media/brands for co-branded events to draw usage on LINE APP - Setting up product pricing, market strategies and trade marketing plans to enhance brand exposure and competitiveness in the industry - Co-operating with reseller to maximize LINE TODAY banner ad revenue on… Show more - Managing HK region revenue including B2B advertising products, including LINE official account, LINE TODAY news APP; and B2C revenue - Lining up joint promotion opportunities to expand product usage, negotiate with media/brands for co-branded events to draw usage on LINE APP - Setting up product pricing, market strategies and trade marketing plans to enhance brand exposure and competitiveness in the industry - Co-operating with reseller to maximize LINE TODAY banner ad revenue on programmatic platforms Show less



Yahoo

• United States
• Technology, Information and Internet
• 700 & Above Employee

• Assistant Business Manager

  • Jul 2013 - Apr 2018

  - Under Direct Sales team, handling display advertisement, search marketing (SEM), programmatic buy (Brightroll) and content marketing solution for Entertainment, Media and Technology industry; key clients: Hong Kong Disneyland, Ocean Park, The Hong Kong Jockey Club, Warner Brothers, SCMP Group, Electronic Arts, Apple, Lenovo - Maximizing advertising revenue by offering comprehensive marketing solution includes building campaign mini-game, sponsored content channel - Utilizing Yahoo data… Show more - Under Direct Sales team, handling display advertisement, search marketing (SEM), programmatic buy (Brightroll) and content marketing solution for Entertainment, Media and Technology industry; key clients: Hong Kong Disneyland, Ocean Park, The Hong Kong Jockey Club, Warner Brothers, SCMP Group, Electronic Arts, Apple, Lenovo - Maximizing advertising revenue by offering comprehensive marketing solution includes building campaign mini-game, sponsored content channel - Utilizing Yahoo data and insight to strategize advertising solution to enhance brand exposure and advertisers’ ROI - Providing media suggestion based on client’s campaign performance and KPI - Arranging post campaign review on ad performance and content marketing creation, sharing campaign insight to client for future campaign planning Show less



Pixel Media Limited

• Account Manager

  • Oct 2011 - Mar 2013

  - Selling online display advertisements to corporate clients in Catering, Education, Theme Parks, Property, Sportswear & Fashion industry; key clients: McDonald’s, Hong Kong Disneyland, Ocean Park, Nike, Adidas and Puma - Recommending online display network to clients to archive their promotion objectives from branding to ROI driven - Suggesting content marketing solution on partner’s website and social media to engage users with advertiser’s promotion message



Polarline Development Limited (POAD)

• Senior Account Executive

  • Apr 2009 - Jun 2011

  - Selling billboards, (Outdoor Advertising Opportunities, OOH) to corporate clients in Computer, Education, Internet, Pharmaceuticals, Casino, Courier and Overseas property industry; key clients: Galaxy, MGM, Lenovo, Modern Education, Yahoo



Global Sources

• Hong Kong
• Information Services
• 700 & Above Employee

• Account Executive

  • Jun 2008 - Apr 2009

  - Selling advertising space in print magazine, online platform and exhibition booth to corporate client in electronic industry - Daily cold-calling and meeting with both existing and new clients