Experience

WKH Marketing Group

• United States
• Advertising Services
• 1 - 100 Employee

• Marketing Consultant | Founder

  • Oct 2019 - Present

  Fort Collins, Colorado Area WKH Marketing Group (formerly 2772 Marketing) helps coaches and creative entrepreneur create strategies and marketing plans that increase visibility, attract more clients, and grow a super-profitable, standout business. Some of the ways we can help: 👉 Conducting in-depth marketing audits and providing actionable suggestions 👉 Discovering new opportunities and improving current activities 👉 Developing, executing, and measuring marketing campaigns 👉 Designing… Show more WKH Marketing Group (formerly 2772 Marketing) helps coaches and creative entrepreneur create strategies and marketing plans that increase visibility, attract more clients, and grow a super-profitable, standout business. Some of the ways we can help: 👉 Conducting in-depth marketing audits and providing actionable suggestions 👉 Discovering new opportunities and improving current activities 👉 Developing, executing, and measuring marketing campaigns 👉 Designing websites and course platforms that attract clients 👉 Automating and streamlining your marketing processes to free up more time 👉 Best practices and guidance to improve your results with digital media (email, social, web) Let's get started increasing your visibility and growing your business with a 30-minute complimentary, no-obligation discovery call. Send me a message here on LinkedIn or contact us on our website at wkhmarketing.com. Show less



2772 Marketing

• United States
• Advertising Services

• Founder/Marketing Consultant

  • Sep 2012 - Oct 2019

  Loveland, CO Marketing consultant specializing in digital marketing strategy, social media, and web design. I worked with multiple clients across a variety of industries - healthcare, nonprofit, retail, and professional services - helping them increase visibility and revenue.



Ricoh USA, Inc.

• United States
• Information Technology & Services
• 700 & Above Employee

• Manager, WW Supplies Operations and Channel Marketing

  • Jun 2010 - Dec 2011

  Boulder, CO Managed a team of product managers, marketing and supply chain professionals responsible for delivering worldwide revenue of $160M. This included performance management, evaluation, and career counseling. Grew revenue by $1.75M through the implementation of a customer loyalty campaign. Drove additional initiatives to improve operational processes and consolidate business channels.

• Channel Marketing Manager

  • Jun 2007 - Jun 2010

  Boulder, CO Led worldwide business partner marketing initiatives to achieve revenue targets. Activities included annual incentive programs, training, collateral, sales tools, website content development, and management of a $4.5M budget. Additional activities included implementing a sales commission and quota plan and leading a team to design and rebrand product packaging.



IBM

• United States
• IT Services and IT Consulting
• 700 & Above Employee

• Business Operations Lead

  • Jun 2004 - May 2007

  Boulder, CO Managed and improved operational processes and managed business control compliance including Sarbanes Oxley and ISO 9001 reporting/audits. Negotiated pricing terms that resulted in a one-time cost reduction of 5% (approx. $2M). Worked with a cross-division team to develop pricing and a distribution plan for a new service offering.

• Product Marketing Manager

  • Jul 2002 - Jun 2004

  Boulder, CO Managed a $130M product line with responsibility for worldwide revenue and gross profit attainment. This included the development of new product offerings, marketing plans, and a customer loyalty/retention program that increased profits by 25% (approx. $500K). Worked on a branding initiative with an external agency to maximize product recognition in the market.

• Channel Marketing Communications Specialist

  • Jan 2000 - Jul 2002

  Boulder, CO Responsible for developing partner and sales support materials, including copywriting, design, and proofing of catalog pages, emails, banner ads, presentations, training materials, and more. Planned, managed, and presented at business partner events and tradeshows in the US and Europe. Maintained e-commerce channels for B2B product line.

• Executive Briefing Center Coordinator / Associate Marketing Communications Specialist

  • Jun 1996 - Jan 2000

  Boulder, CO Responsible for planning, executing, and facilitating briefings and meetings for Sales teams, Partners, and Customers at the IBM Printing Systems Executive Briefing Center. As part of this role, I also provided event coordination and support for off-site Customer events, trade shows, and sales training in the US and Europe.