Experience

Helen of Troy

• United States
• Manufacturing
• 700 & Above Employee

• Regional Sales & Marketing Manager MEA and Turkey

  • Oct 2018 - Aug 2019

  MEA/ Dubai regional office Lead and manage sales and business development functions of Helen of Troy Brands across MEA region, which includes Braun BMP, Braun thermometers, Revlon hair care appliances, Toni and Guy hair care appliances, and Vicks humidifier. Plan & deliver training to distributor about new products and provide support to confirm consistent follow-up in field. Liaise with European team as well as China sourcing team to streamline sales activities. Key Accomplishments: •Established an effective… Show more Lead and manage sales and business development functions of Helen of Troy Brands across MEA region, which includes Braun BMP, Braun thermometers, Revlon hair care appliances, Toni and Guy hair care appliances, and Vicks humidifier. Plan & deliver training to distributor about new products and provide support to confirm consistent follow-up in field. Liaise with European team as well as China sourcing team to streamline sales activities. Key Accomplishments: •Established an effective regional distributor’s network, generating sales and maximising profitability. •Adopted best practices and procedures to ensure adequate management of distributors forecasts in cooperation with demand planning (+12% VS FY 19). •Defined and categorised sales objectives by market, brand, and category as well as steered research to determine and capitalise new sales opportunities and gain new business. •Strengthened customer and distributor relations such as purchase target, IMS growth, and marketing spent. Show less



AME/ Church & Dwight Business Unit/Dubai /UAE

• Regional Sales Manager

  • May 2016 - Oct 2018

  AME/ Church & Dwight business unit/ Jafza Formulated strategic plans to achieve regional sales objectives, forecasted and developed annual budgets per territory and distributor. Determined and selected new distributors based on performance to cover untapped markets. Planned and executed developing MKT campaigns and promotional programmes in collaboration with marketing manager. Conducted market visits on regular basis to check and ensure coverage as well as shelf availability of C&D products range in the market (Nair, Femfresh, Pearl… Show more Formulated strategic plans to achieve regional sales objectives, forecasted and developed annual budgets per territory and distributor. Determined and selected new distributors based on performance to cover untapped markets. Planned and executed developing MKT campaigns and promotional programmes in collaboration with marketing manager. Conducted market visits on regular basis to check and ensure coverage as well as shelf availability of C&D products range in the market (Nair, Femfresh, Pearl Drops, Arm & Hammer, Batiste). Carried out competitive analysis and suggested price structure per item for new SKUs. Key Accomplishments: •Led research to identify variances and employed corrective actions plans to overcome significant •challenges. •Built and maintained professional relationships with sub-distributors to increase sales across the region. •Closely monitored competitors and their activities/prices in the market in liaison with marketing department Show less



BaByliss

• France
• Appliances, Electrical, and Electronics Manufacturing
• 100 - 200 Employee

• Regional Marketing Manager (Middle East)

  • Aug 2007 - Jan 2016

  Dubai BaByliss Paris/BaByliss for Men: BaByliss is the leading manufacturer of electrical personal care appliances. Cuisinart: high end kitchen appliances/North America's premier houseware brand. Conair: personal care & home appliances. Devised and executed marketing and business development plans across the region to generate sales and increase profitability. Steered efforts towards new brand positioning activities such as developing and communicating new values and messages in Middle… Show more BaByliss Paris/BaByliss for Men: BaByliss is the leading manufacturer of electrical personal care appliances. Cuisinart: high end kitchen appliances/North America's premier houseware brand. Conair: personal care & home appliances. Devised and executed marketing and business development plans across the region to generate sales and increase profitability. Steered efforts towards new brand positioning activities such as developing and communicating new values and messages in Middle East. Planned and organised various sales and marketing events in the region and established business relationship with media & advertising agencies to promote brand. Prepared creative briefs and explained ATL & BTL marketing strategy in accordance with brand positioning and tactical promotional strategies. Carried out required analysis and offered expert recommendations to top management on price correction and identifying new opportunities. Key Accomplishments: •Employed best practices to effectively manage all brand communication and interactions towards a unified positioning and reliable differentiated message, which resulted in a higher brand awareness and advocacy. •Fostered congenial relationships with media and bloggers to drive brand promotional activities and set up a calendar of reviews, announcements, interviews, CSR interactions. •Transformed marketing communication mix to digital and social networking that aided in targeting large number of audiences. Led marketing trainings, workshops, and seminars for distributors and key accounts. •Created corporate communication strategy using cost effective mediums and protected corporate reputation with key stakeholders. •Administered and controlled marketing and communication annual budgets with local partner as well as developed and maximised retail channels presence, availability, and strength. Show less



MenaBev

• Saudi Arabia
• Food and Beverage Services
• 500 - 600 Employee

• Senior Key Accounts Manager/ Sales Department (SIPCO /PEPSI bottler in Jeddah/KSA)

  • Apr 2006 - May 2007

  Jeddah/K.S.A Rendered strategic and tactical leadership and contributed in the business of PEPSI Products Distribution in reaching annual sales revenue of SR 32,000,000 (+35%). Oversaw and managed daily sales and business activities of the assigned key accounts. Trained and mentored 5 Merchandisers and 3 Pre Sellers as well as provided support for seamless working. Negotiated, finalized, and monitored execution of the annual customer agreement. Key Accomplishments: • Maximized designated national… Show more Rendered strategic and tactical leadership and contributed in the business of PEPSI Products Distribution in reaching annual sales revenue of SR 32,000,000 (+35%). Oversaw and managed daily sales and business activities of the assigned key accounts. Trained and mentored 5 Merchandisers and 3 Pre Sellers as well as provided support for seamless working. Negotiated, finalized, and monitored execution of the annual customer agreement. Key Accomplishments: • Maximized designated national accounts profitability by adeptly managing promotional trade calendar spends. • Established and retained long-lasting business relationship with the key accounts customers. Show less



Carrefour

• France
• Retail
• 700 & Above Employee

• CCO Department Head/Light House Hold trainee Department Head

  • Dec 2000 - Sep 2005

  UAE & QATAR Accomplished department sales targets and secured budgeted margins by implementing strategic plans and simplifying operations. Devised and executed pricing policies by evaluating merchandising activities; identifying additional needed sales promotion; authorizing clearance sales; studying trends. Managed and maintain stocks to meet customer demands while reaching desired inventory levels. Key Accomplishments: •Adopted best practices to adequately manage product purchases, sales, and… Show more Accomplished department sales targets and secured budgeted margins by implementing strategic plans and simplifying operations. Devised and executed pricing policies by evaluating merchandising activities; identifying additional needed sales promotion; authorizing clearance sales; studying trends. Managed and maintain stocks to meet customer demands while reaching desired inventory levels. Key Accomplishments: •Adopted best practices to adequately manage product purchases, sales, and expenditure budget per section. •Successfully established competitive value added promotions to attract potential customers. Show less