Senior Regional Manager, Middle East, Africa & Americas

• Nov 2020 - Present

Head Of Strategic Partnership Placement, Sales & Recruitment

• Jun 2019 - Jul 2020

Senior Market Manager (UK, Europe & Sub-Saharan Africa), Sales & Recruitment

• Dec 2017 - May 2019

● Define and execute the sales and recruitment strategy for the UK and EU region● Developmental management and leadership of the regional sales team who are based in London● Full responsibility for reaching significant sales targets and managing the budget for the region● Ensure that recruitment targets are achieved in a compliant manner● Identify sales opportunities and barriers through discussion with team members; propose an action plan to maximise the opportunities and reduce the barriers● Maximise agent and direct student recruitment channels● Drive the highest levels of performance within the team and ensure excellent customer service to all stakeholders● Roll-out and manage an ongoing product training calendar for the Onshore sales team● Provide support to the regional sales teams on a day-to-day basis helping them to identify issues, find solutions, improve processes and increase recruitment opportunities● Domestic and overseas travel for education fairs, agents and international schools ● Leading projects and tasks as driven by the Senior Management Team in line with Marketing and Recruitment priorities Show less

Market Manager (UK & MENA), Sales & Recruitment

• Oct 2015 - Dec 2017

• Developing the UK market via recruiting and converting international students to achieve enrolment target• Liaising with Kaplan language schools and colleges, UK based agents, fairs, sponsors and partners universities via marketing visits, converting students, sharing material, holding training sessions with visits for recruitment purposes, manage each stage of the student life-cycle offer, deposit, enrolment and identify the best way to satisfy shareholders• Working according to enrolment life-cycle, providing enhanced conversation support leading up to campaigns and key enrolment• Contribute to the overall target by supporting other markets, primary UK, MENA, Africa, Europe, South East Asia, and Latin America• Advice and support international students on a one-to-one basis, via email, web-chat, over the telephone, SM, drop-in session and group presentations• Resolving problems in relation to general advice and act as the initial student point of contact for Fees, Financial Advice & Funding, Accommodation, Registry, Dyslexia & Disability, and all services directed through the Student Life Centre.• Developing new channels in the UK market Show less

Marketing Strategy Specialist (Middle East & North Africa)

• Jul 2014 - Oct 2015

• Looking for opportunities to gather exclusive supplier content to improve conversion.• Ensuring that the content is relevant to the business units’ current commercial campaign to drive conversion.• Editing sourced content to ensure that it is accessible, relevant and readable.• Working closely with the marketing and business unit teams to identify the new and relevant subject matter.• Working with business units to monitor and increase the amount of time customers spend shopping and browsing online.• Helping to build a content strategy that matches the company’s commercial plans and increases customers’ engagement with the company’s brands.• Acting as the lead point of contact for external translation agencies.• Using Marketing techniques to generate leads for the sales team via effective Marketing methodologies.• Delivering successful PPC and SEO strategies - Compiling reports and attending Management meetings to feedback on successful contributions.• Working with internal departments whilst also working with external agencies to provide high-quality results-focused marketing campaigns. • Developing engaging rich content across multiple platforms and channels: - Content Strategy planer (Arabic) - Conversion Rate Optimization (Salesforce.com), Landing Page Optimization (Unbounce) & Persuasive CopyWriting into two languages (Wordpress). - Effective Lead Generation Experience (B2B/B2C). - Email Marketing (Exact Target). -Website Management & blogging in both English/Arabic (Wordpress + Unbounce). Show less

Academic Consultant (Middle East & North Africa), Sales and Recruitment

• Aug 2013 - Jul 2014

- Working with the Sales and Recruitment Team in recruiting and converting students, maintaining numbers in order to hit sales targets, and providing sales report. (Contacted over 1480 international students). - Advice and support international students on a one-to-one basis in person, via email, web-chat and over the telephone, drop-in session and group presentations on a range of matters.- Resolving problems in relation to general advice and act as the initial student point of contact for Fees, Financial Advice & Funding, Accommodation, Registry, Dyslexia & Disability, and all services directed through the Student Life Centre.- Working closely with the whole of the Admissions Team to ensure consistent and effective advice is offered to all students, agents, and parents on all aspects of the admissions process.- Ensuring the quality of student admissions through understanding the international education systems, qualifications, and entry criteria.- Assisting international students with Tier 4 visa application based on UKVI‘s last updates, ensuring work carried out is compliant with Tier 4 Immigration rules and regulations, contributing to colleges’ staff on the Middle East and North Africa (MENA) market; and working closely with Compliance Team to ensure that work carried out is compliant with UKVI rules and regulations.- Updating record systems confidentially and consistently.- Working to tight deadlines to achieve markets’ targets in the tertiary education sector. Show less

Admission Advisor (Middle East & North Africa)

• Jun 2013 - Aug 2013

I was supporting the UK based Admissions team in receiving, processing Entry Scheme applications, issuing offers and dealing with inquiries and complaints of applicants as well as agents. I was a proactive team member ensuring that personal tasks are completed to deadline. Ensuring the quality of student admissions through understanding the international education systems, qualifications, and entry criteria.

International Student Support Assistant

• Sep 2011 - Jun 2013

I was assisting the Academic Services by providing help and support to the international students by delivering friendly and efficient service via welcoming, communicating and answering students’ inquiries. My excellent written and verbal communication skills, professional personality, enthusiasm helped me being a part of the front-line customer-facing team at Sheffield International College. I demonstrated the following skill : • Customer service: providing a friendly welcome to new international students at the airport or in the halls of residence. • Attention to detail: assisted staff in ensuring new students provided all necessary documentation for their arrival, ensuring students have filled in all essential sections of registration forms. • Organization and timekeeping: assisted on trips, ensuring all students were accounted for. • Effective communication: assisted on our ‘Information Desk’ which is the first point of contact for students, parents, and visitors during registration week, using sales skills to promote social and cultural events to new students. Advice on Bank, police and NHS registration Show less

Commercial Solicitor

• Mar 2009 - Sep 2010

Provided a reliable experience of the Syrian legal codes including Civil, Commercial and Criminal acts. Training included: Examining cases and identifying strengths and weaknesses. Good organisational and legal research skills. Providing the relevant act and precedents of the case. Attention to contracts details. Representing clients in court’s hearing and police’s investigations, plus providing feedback to the trainee. Provided a reliable experience of the Syrian legal codes including Civil, Commercial and Criminal acts. Training included: Examining cases and identifying strengths and weaknesses. Good organisational and legal research skills. Providing the relevant act and precedents of the case. Attention to contracts details. Representing clients in court’s hearing and police’s investigations, plus providing feedback to the trainee.

Executive General Manager

• Dec 2008 - Sep 2009

Provided information and instructions for individuals who are willing to progress in British High Education. Undertook a variety of general administrative duties that required accurate and efficient PC skills. Included dealing with clients via telephone, in-person and email correspondence, plus copy typing, opening, and closing files archiving, document management and production, making appointments and diary management, building relationships with agents who provide universities admission, registering and handling new students’ applications and Visas. Skills: Good customer service skills, including verbal communication - Good organisational skills and attention to detail. Show less

Receptionist

• Feb 2008 - Jul 2009

Accomplished good organisational skills and attention to detail - Capable to meet and greet - Dealing with the booking, plus training for new staff - Adaptable to work in a busy atmosphere, customer-centered environment, and time management. Accomplished good organisational skills and attention to detail - Capable to meet and greet - Dealing with the booking, plus training for new staff - Adaptable to work in a busy atmosphere, customer-centered environment, and time management.

Tutor

• Jan 2009 - Mar 2009

Part Time Job, Teaching “Le Public de Santé” rules in terms of providing an advanced understanding of the legal consequences of working in the health domain. The project was funded by the French government in order to improve the nurses' abilities. Part Time Job, Teaching “Le Public de Santé” rules in terms of providing an advanced understanding of the legal consequences of working in the health domain. The project was funded by the French government in order to improve the nurses' abilities.