Product Manager & Software Engineer - Core Team

• 2021 - Present

Product Manager (Technical) - Global IoT Technologies Team

• Jan 2017 - Dec 2019

Product:• Drove product vision, roadmap, requirements, development, & launch of user-facing AI chatbot & analytics pipeline, increasing engagement by 500+% and DTC sales by 30+% for Gillette, Braun, Oral-B, and Pampers• Identified the gap for a streamlined shelving intelligence solution; Owned the “Planogram” tool from concept to launch; Shipped across 8 categories in 4 months, increasing YoY revenue by $120+ Million• Reduced internal service portals’ abandonment rate by 75% through UX redesign, A/B testing, and multivariate testing• Designed, coded, and shipped M&A transactions transfer tool, reducing 99% analytics operations wait time• Drew key consumer behavior insights from qualitative and quantitative data that informed design improvements for both Physical and IoT products, increasing categories' online revenue by 23%• Evaluated potential start-up partnerships during annual visits to Silicon Valley venture capitals and incubators as a member of P&G's Global Innovations Panel; Recommendations led to 4 successful partnerships• Led multiple projects with cross-functional teams (marketing, finance, operations, UX/UI, development)Growth:• Architected and built Pampers, Oral-B, and Braun North American online acquisition funnels• Segmented and leveraged marketing database for efficient and effective campaign targeting with retail partners• Worked with VP-Level and IT to improve internal processes towards more effective and efficient digital marketing operations• Pioneered process automation to cut down 95% analytics operations wait time with CRM and API integrations

Founder, President, Head of Product

• Mar 2015 - Feb 2017

A B2B Drone Remote Sensing (photogrammetry & computer vision) company based in Toronto, Canada. Our goal is to improve our clients' data collection process using commercial graded drones (UAV) & associated technologies. We assist their operations in driving better decision-making on Cutting Costs, Improving Productions, Mitigating Risks, & Maximizing Profits.Product: • Founded and grew startup to $150,000 annual revenue in 2 years; Planned and implemented all product offerings, development, marketing, sales, operations, and technology integrations• Structured and launched spatial anomaly detection products and services for the Agriculture market through customer research and collected feedback (from both direct and indirect customers)Growth:• Expanded sales across GTA, Niagara, Ottawa, and London/Chatham region’s Precision Agriculture and Civil Construction Markets• Strategized, executed, and improved all outbound mail & email marketing campaigns, including contact segmentation, A/B testing, and analysis - acquiring 5+ demos/week from cold leads• Developed and implemented attribution strategy to appropriately measure marketing KPIs & ROI across multiple channels• Scaled marketing operations through lead scoring, paid media (PPC & display), drip/lead nurturing, & lead workflow automation• Improved PPC click-through rates by structuring clear and persuasive Google ads copies, optimizing through A/B testing• Analyzed Google Analytics data & created targeted marketing campaigns• Created & managed custom objects, fields, & workflows in Pardot• Planned, built, & improved all lead generation & growth hacking activities including marketing automation & paid media campaigns, [using Pardot, Unbounce, Mandril, MailChimp, Google Analytics, and Google AdWords]

Officer of The Board, Head Property Manager

• Jan 2013 - Jan 2017

In charge of the P&L, financing, and operations of an 18-unit commercial student residence complex, which was converted from a beautiful 110-year-old Victorian Architectural Heritage Mansion, located right in the heart of Toronto. Directed short and long-term planning decisions as an officer of the board to the governing non-for-profit corporation.• Grew revenue by 30% over the course of 2 years through innovative marketing, launching referral programs, partnership programs, service and lease contract restructuring• Reduced operations overhead by 25% and maintenance costs by 40% via re-negotiating supplier contracts and establishing/nurturing a more collaborative tenant community• Evaluated and made recommendations to the board of directors on multiple major capital expenditure projects through cost-benefit analysis, cash flow analysis, and sensitivity tests• Planned, and executed all capital expenditure projects

Venture Partner, Product & Engineering

• Mar 2015 - Sep 2015

A UAV (drone) remote sensing data collection project carried out in the harsh Arctic environment, focused on the discovery & prospecting potential for precious metals such as diamond & gold.• Increased mining prospecting efficiency by 800+% through designing and optimizing UAV flight path and ground data collection workflow• Designed and built solar power system that made the use of motorized equipment feasible for on-foot expeditions, reducing daily operations downtime by 35% A UAV (drone) remote sensing data collection project carried out in the harsh Arctic environment, focused on the discovery & prospecting potential for precious metals such as diamond & gold.• Increased mining prospecting efficiency by 800+% through designing and optimizing UAV flight path and ground data collection workflow• Designed and built solar power system that made the use of motorized equipment feasible for on-foot expeditions, reducing daily operations downtime by 35%

Co-Founder, Head of Product

• Apr 2013 - Jul 2015

A real-estate-oriented B2B digital marketing company that provided targeted marketing products and services through online and mobile platforms equipped with real-time analytics, SEO strategies, CRM Tools, and Multilingual Frond-End. Our product & services significantly increased clients' ability to capture Pre-Qualified leads and shorten sales cycles, boosting their marketing ROI.Product:• Founded and grew startup to 30+ paying customers within 10 months (6 months post-launch)• Entered new markets by introducing performance marketing and multilingual features, leading to a 300% revenue growth and the company’s SaaS business model transitionGrowth:• Built, mentored, and led a multi-disciplinary team, inducing Growth Marketer, UX Designer, and Full-Stack Developer• Developed and executed the company's Go-To-Market strategy, inbound, and outbound marketing strategies• Researched and developed marketing content to increase SEO rankings and organic site impressions• Researched and evaluated keywords, trends, and competitors to identify strategic opportunities and gaps• Planned & executed demand generation initiatives to drive marketing qualified leads into Top of Sales Funnel (TOFU)

Engineer-in-Training, Structural Engineering

• May 2011 - Aug 2012

Airport:• Construction Project Management for Pearson International Airport Terminal 2 Phase II expansion project (Sub-contract value of $14 million, full Phase II project contract valued at $1.2 billion in 1997)Bridges & Tunnels:• Structural Engineering Design for 401 Highway expansion (Windsor Essex Parkway Portion, total project contract valued at 1.4 Billion in 2010) Airport:• Construction Project Management for Pearson International Airport Terminal 2 Phase II expansion project (Sub-contract value of $14 million, full Phase II project contract valued at $1.2 billion in 1997)Bridges & Tunnels:• Structural Engineering Design for 401 Highway expansion (Windsor Essex Parkway Portion, total project contract valued at 1.4 Billion in 2010)