Experience

DYNAMEAT

• Singapore
• Food and Beverage Manufacturing
• 1 - 100 Employee

• Head Of Commercial

  • Oct 2021 - Present

  I am currently holding the responsibility as the Head of Commercial for Dynamic Foodco. My key role is to develop the business and commercial path for Singapore and Asia countries in the different channels of B2C, B2B and E-commercial. Me and my team work closely with local distributors in carrying out brand activation and products fulfilment to the market. The key strategy that I implemented to the team was on how to create demand. For Oversea market, I seek and collaborate closely with distributors by working with them on a quarterly market strategy planning and manage the value chain processes to ensure profitability and revenue for the company. Other than commercial, I will work with the team on market data and trends to keep up with supply demands and to innovate new ideas and skus for R&D and production. Personally, I constantly work on the team well-being and create new opportunities for them to develop themselves. Show less



Monde Nissin Corporation

• Philippines
• Food and Beverage Services
• 700 & Above Employee

• Sales Manager

  • Jan 2019 - Sep 2021

  Appointed to head Singapore food service channel on commercial department. Inclusive of QSR, Horeca, institutions, and food manufacturers. Create & reform the channel strategies and direction with current market demands. Identify, appoint and manage distributors and sub-distributors locally. Working closely on direction plans and continuous products training with them to ensure excellent execution is carried out. Manage expenses and contracts with customers. Appointed to head Singapore food service channel on commercial department. Inclusive of QSR, Horeca, institutions, and food manufacturers. Create & reform the channel strategies and direction with current market demands. Identify, appoint and manage distributors and sub-distributors locally. Working closely on direction plans and continuous products training with them to ensure excellent execution is carried out. Manage expenses and contracts with customers.



Asia Pacific Breweries Singapore (Part of The HEINEKEN Company)

• Singapore
• Food and Beverage Services
• 200 - 300 Employee

• Manager - New Channel & Events

  • Jun 2017 - Dec 2018

  Working like an entrepreneur with a team to Create & Develop new channel and events in the corporates area such as offices and commercial industry. To identify & increase other new areas of volume and revenue on top of the current companies business.Create activities and promotion across different channels such as Take Home, Traditional On Premises and Modern on Premises.Negotiate with event organiser on sponsorship values and bring more benefits for the company.Supply data and reports to Head of Sales on a weekly and Monthly basis and provide proposal for new business opportunity growth. Show less

• Sales Executive

  • Sep 2015 - May 2017

  Handling Modern on Premises businesses such as Hotels & Country Clubs. Continuously engaging with customers to create effective promotion and to drive volume which indirectly grow their revenue. Maintaining existing customer's contract and securing new openings or competitor outlets.



MAG Global Pte Ltd

• Sales Manager

  • Dec 2013 - Sep 2015

  Set up a brand new import and export of rice and distribution within local market such as Hotels, Restaurants, coffee shop and hawker center. Leading a team of 4 to penetrate into this challenging market as it's a traditional business product, "Rice". Learnt and managed logistics and network distribution as well as oversea market. Travelled around Asia such as Cambodia, Thailand and China for business dealing with rice miller and buyers from China. Set up a brand new import and export of rice and distribution within local market such as Hotels, Restaurants, coffee shop and hawker center. Leading a team of 4 to penetrate into this challenging market as it's a traditional business product, "Rice". Learnt and managed logistics and network distribution as well as oversea market. Travelled around Asia such as Cambodia, Thailand and China for business dealing with rice miller and buyers from China.



Asia Pacific Breweries Singapore (Part of The HEINEKEN Company)

• Singapore
• Food and Beverage Services
• 200 - 300 Employee

• Account Development Officer

  • Sep 2010 - Dec 2013



Royal Bank of Scotland

• Executive Sales Acquisition - Consumer Finance

  • Nov 2009 - Sep 2010