Winson S Purnomo, B.Sc. IS, M.Sc.

Sr. Digital Marketing Manager at Whizzup Indonesia
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Contact Information
us****@****om
(386) 825-5501
Location
West Java, Indonesia, ID
Languages
  • English Full professional proficiency
  • Japanese Elementary proficiency
  • Indonesian Native or bilingual proficiency

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5.0

/5.0
/ Based on 9 ratings
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Mica Dumayas-Borromeo

I am thrilled to recommend Winson as a Digital Marketing Manager. I had the pleasure of working with Winson, and I can confidently say that his expertise and dedication to the field of digital marketing are unmatched. Winson has a deep understanding of digital marketing strategies and channels, including social media, SEO, email marketing, and more. He has a proven track record of successfully managing campaigns across multiple channels and driving significant business growth. Winson is an excellent communicator and collaborator who can work effectively with cross-functional teams. He has strong leadership skills and can motivate his team to deliver high-quality work within tight deadlines. Furthermore, Winson is highly analytical and data-driven, and he uses this skill to measure campaign effectiveness, identify areas for improvement, and make data-driven decisions that drive business growth. Overall, Winson is an exceptional digital marketing professional who excels in his field. I have no doubt that he would make an excellent Digital Marketing Manager and would be an asset to any organization.

Ince Ahmad Zarqan

It was such a pleasure to be his partner when Me and him are both working on a digital marketing project. His experience in digital marketing is highly considerable as his skill is certified by a highest social media platform.

Stein Zahl

I had the pleasure of working together with Winson Sasongko Purnomo in our Jakarta office. In his role as Customer Service Manager for Indonesia & the APAC region, he had a wide range of responsibilities including onboarding of new clients, preparing, and optimizing detailed digital marketing campaigns, conducting sales meetings and product demonstrations, and identifying solutions toward client digital strategy needs. His proactive and customer centric approach, coupled with his immense knowledge of digital marketing, he quickly turned into a trusted and highly valued key member of our office. I have no hesitations in highly recommending Winson for future senior roles within the digital marketing industry.

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Credentials

  • President English Short Course
    President University
    Jun, 2023
    - Nov, 2024
  • Social Media Marketing (Short Course)
    ELC eLearning College
    Nov, 2021
    - Nov, 2024
  • Instagram Marketing Masterclass
    Udemy
    Aug, 2021
    - Nov, 2024
  • EF SET Certificate (C2 Proficient)
    EF Standard English Test (EF SET)
    Jul, 2021
    - Nov, 2024
  • Digital Marketing Certification
    RevoU
    Apr, 2021
    - Nov, 2024
  • Digital Marketing Foundation
    LinkedIn
    Apr, 2021
    - Nov, 2024
  • Studio Basics : Google
    Google
    Apr, 2021
    - Nov, 2024
  • Artificial Intelligence Data Hackathon 2021
    pt bank bri
    Mar, 2021
    - Nov, 2024
  • Google Digital Garage Certificate
    Google
    Mar, 2021
    - Nov, 2024
  • Adobe Illustrator Advanced Vector Artwork
    Udemy
    Aug, 2020
    - Nov, 2024
  • Creative Graphic Design
    Ciputra Group
    May, 2020
    - Nov, 2024
  • Digital Marketing and Media Foundations Certification (DMMFC)
    CERTROVA
    Oct, 2018
    - Nov, 2024
  • Social Media Marketing
    HubSpot
    Dec, 2020
    - Nov, 2024
  • Google Ads Video Certification
    Google
    Apr, 2021
    - Nov, 2024
  • Google Ads Display Certification
    Google
    Jan, 2021
    - Nov, 2024
  • Google Ads - Measurement Certification
    Google
    Nov, 2020
    - Nov, 2024
  • Google Ads - Search Certification
    Google
    Oct, 2020
    - Nov, 2024
  • Teaching Assistant
    President University

Experience

    • Indonesia
    • Advertising Services
    • 1 - 100 Employee
    • Sr. Digital Marketing Manager
      • Jun 2021 - Present

      - Leading and overseeing all aspects of the Digital Marketing Department. - Maintain ROAS for 1800% or 18x on a monthly basis. - Successfully scale-up company's digital projects growth to 10x within a year - Generating 70% - 90% growth of high quality leads - Conceptualizing accurate marketing campaign's overall performance. - Identify the latest trends and technologies affecting our industry. - Evaluate important metrics that affect website traffic, ROI, and target sales. - Leading and overseeing all aspects of the Digital Marketing Department. - Maintain ROAS for 1800% or 18x on a monthly basis. - Successfully scale-up company's digital projects growth to 10x within a year - Generating 70% - 90% growth of high quality leads - Conceptualizing accurate marketing campaign's overall performance. - Identify the latest trends and technologies affecting our industry. - Evaluate important metrics that affect website traffic, ROI, and target sales.

    • Head of Technology Department
      • Jun 2023 - Present

    • Philippines
    • Hospitality
    • 1 - 100 Employee
    • Country Manager, Digital Marketing
      • Jun 2022 - Jun 2023

      - Successfully increased room inventory by 51%, from 667 to over 1,000 by the end of 2022 - Achieved a 105% growth in the number of partners, from 44 to 90 by the end of 2022 - Generated a remarkable revenue increase of 267%, from 19 million to 70,5 million pesos in 2022 - Design and implement digital media campaigns (SEO, PPC, SMM strategies) - Plan, suggest, innovate and set up new marketing, campaigns, and branding objectives - Manage and optimize the existing internet marketing campaign components - Measure, track, analyze, and report on the performance of campaigns against KPIs - Implement strategies to improve site traffic, keyword positions, and ad relevance - Analyze consumer research to discover new opportunities for reaching and converting customers Show less

    • Norway
    • Information Technology & Services
    • 1 - 100 Employee
    • Customer Success Manager, APAC
      • Jul 2020 - Jun 2021

      - Responsible for developing Partnerships and managing onboarding projects at APAC regions - Work closely with Partners to ensure they are satisfied and to improve upon areas of dissatisfaction. - Increasing sales performance growth by 2-3x on a monthly basis. - Responsible for ensuring Partner's feedback is heard and acted upon. - Perform quality assurance checks on digital marketing campaigns - Create campaign reports and maintain information flow within the company - Communicate efficiently with internal teams, and present any findings in comprehensive ways Show less

    • Indonesia
    • Real Estate
    • 700 & Above Employee
    • Digital Marketing Manager
      • May 2019 - Jul 2020

      - Leading the digital marketing team on a national scale over 32 Projects all over Indonesia.- Conceptualizing acquisition concept & strategy and generating 1000+ online High quality leads.- Evaluate the effectiveness of all marketing activities.- In charge of preparing, planning, and project managing the publication materials- Make a creative impact by crafting the integrated marketing campaigns of the brand.

    • Digital Marketing Specialist
      • Aug 2017 - May 2019

      - Achieving 120% sales target during COVID-19 using various digital marketing channels - Organizing Digital Content and other online campaigns: SEO, SEM, SMM.- Developing and Maintaining Website Official- A/B Testing in various aspects: Target audiences, copy, and images- Executing end-to-end promotional activities: Piloting Drone, Video Editor, Copywriter & Graphic Designer.

    • Indonesia
    • Banking
    • 700 & Above Employee
    • Web Developer
      • Feb 2017 - Aug 2017

      Planning, Analyzing, Developing, and Creating A Web App for the internal program - Mandiri University for Magister scholarship database program Planning, Analyzing, Developing, and Creating A Web App for the internal program - Mandiri University for Magister scholarship database program

    • Indonesia
    • Education Administration Programs
    • 300 - 400 Employee
    • Teaching Assistant
      • May 2016 - Feb 2017

      Teaching assistant for Server-side programming and client-side programming subject. Teaching assistant for Server-side programming and client-side programming subject.

Education

  • President University
    Master's degree, Information Technology
    2021 - 2023
  • President University
    Bachelor of Science (B.Sc.Cis), Computer Science
    2014 - 2018

Community

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