Digital Strategy Researcher

• Jun 2022 - Present

RightMetric provides insights that help marketers look outside their own four walls and drive winning digital strategy. >> www.rightmetric.co << RightMetric provides insights that help marketers look outside their own four walls and drive winning digital strategy. >> www.rightmetric.co <<

Email Marketing & Social Media Specialist

• Aug 2021 - Jun 2022

Social Media Strategist

• Aug 2020 - Mar 2021

Digital Marketing Intern

• May 2019 - Aug 2019

Soulpepper is a digital marketing agency that specializes in SEO, CRO, PPC, Email Marketing, & Marketing Strategy. As a B-Corp, Soulpepper partners with companies who put equal priority on incorporating social responsibility as profits. At Soulpepper, I was responsible for the company’s internal Marketing Strategy. Marketing Strategy • Created new marketing, sales, and support documents/presentations. • Optimized marketing calendar schedule and planned ahead 8 months’ worth of content. • Copywriting for blog, SEO, ads, and social, which included topics such as: how-to-articles, industry trends, and new service features. • Optimized blog posts using SEO tactics and performed keyword research for external companies. Email Marketing • Created and managed email newsletters, event/webinar promotions, and email automation sequence, lead/sales generation emails. • Used A|B testing methods to increase open and click rates on weekly newsletter by 33%. Social Media • Worked independently and with a designer to create fresh design concepts. • Tracked engagement rates on social platforms and Google Analytics. • Assisted in monitoring and creating Facebook & LinkedIn ad campaigns. Skills Used: • Adobe Photoshop & Illustrator • Experience with marketing automation CRM: Infusionsoft/Keap • Technical SEO & creative writing skills for Soulpepper blog, ads, and social posts. • Strategized and implemented marketing and lead generation strategy for Soulpepper’s brand. Show less

Yoga Instructor

• Nov 2018 - Aug 2019

Registered Vinyasa & Hatha Yoga Instructor. Through my teaching, I hope to foster empathy, open-mindedness, conscious decision making, creativity, and positivity. After 5 years of practice, I went to India for 4 months to immerse myself in the traditional yogic sutras and train in the branches of Vinyasa and Hatha Yoga. Registered Vinyasa & Hatha Yoga Instructor. Through my teaching, I hope to foster empathy, open-mindedness, conscious decision making, creativity, and positivity. After 5 years of practice, I went to India for 4 months to immerse myself in the traditional yogic sutras and train in the branches of Vinyasa and Hatha Yoga.

Business Development Intern

• Jul 2017 - Aug 2017

A&K Robotics is an autonomous technology innovation company. Focused on creating a harmonious relationship between humans and AI, A&K Robotics utilizes robotics to decrease mundane tasks and improve the overall quality of life. Joined the company during the crucial Pre-Seed round of funding. Marketing: •Copywriting and streamlined branding across the company's website, Angellist, Glassdoor, LinkedIn and Facebook. •Created content for written and photographic blogs directed toward investors. Human Resources: •Assisted in recruitment timeline and systematically sifted through engineering applications. •Planned team and culture building events within the company. •Experience with effective cross-disciplinary communication between C-Suites, engineers, and administrators. Show less